[kictanet] How this happened (How Obama used Technology to stay ahead during the campaign)

[Gideon]

Thanks Andrea Bohnstedt for the piece.

Gideon Rop.

On Wed, Nov 7, 2012 at 7:33 PM, <kictanet-request at lists.kictanet.or.ke>wrote:

> Send kictanet mailing list submissions to
>         kictanet at lists.kictanet.or.ke
>
> To subscribe or unsubscribe via the World Wide Web, visit
>         https://lists.kictanet.or.ke/mailman/listinfo/kictanet
> or, via email, send a message with subject or body 'help' to
>         kictanet-request at lists.kictanet.or.ke
>
> You can reach the person managing the list at
>         kictanet-owner at lists.kictanet.or.ke
>
> When replying, please edit your Subject line so it is more specific
> than "Re: Contents of kictanet digest..."
>
>
> Today's Topics:
>
>    1. Re: Fwd: How this happened (How Obama used Technology to stay
>       ahead during the campaign) (Andrea Bohnstedt)
>
>
> ----------------------------------------------------------------------
>
> Message: 1
> Date: Wed, 7 Nov 2012 19:26:44 +0300
> From: Andrea Bohnstedt <andrea.bohnstedt at ratio-magazine.com>
> To: Ali Hussein <ali at hussein.me.ke>
> Cc: KICTAnet ICT Policy Discussions <kictanet at lists.kictanet.or.ke>
> Subject: Re: [kictanet] Fwd: How this happened (How Obama used
>         Technology to stay ahead during the campaign)
> Message-ID:
>         <CAFaobUAkQS3URPZW1QG9hQ=
> pmcC5-4FuLToiu-XpxVTw491LpA at mail.gmail.com>
> Content-Type: text/plain; charset="windows-1252"
>
> Here's an interesting piece on data management by the Obama campaign:
>
>
> http://swampland.time.com/2012/11/07/inside-the-secret-world-of-quants-and-data-crunchers-who-helped-obama-win/
>
> On 7 November 2012 16:47, Ali Hussein <ali at hussein.me.ke> wrote:
>
> > Kivuva
> >
> > I agree with you especially on issues you raised regarding volunteerism.
> > However let me assure you that there was no cold calling involved. It was
> > crisp, precise and to the point using technology and direct Marketing at
> a
> > level never seen before. The use of Big Data was as important as the legs
> > on the ground.
> >
> > On the money issue...For sure. I agree with you. It was humongous. But if
> > you put it in context politicians here are also using serious money from
> a
> > Kenyan context. How much of it is actually used efficiently?
> >
> > These are the lessons I'm talking about here...
> >
> > Ali Hussein
> > CEO | 3mice interactive media Ltd
> > Principal | Telemedia Africa Ltd
> >
> > +254 773/713 601113
> >
> > Sent from my iPad
> >
> > On Nov 7, 2012, at 4:56 PM, Kivuva <Kivuva at transworldafrica.com> wrote:
> >
> > Onchari, you think its possible to do research without money?
> >
> > Most the volunteers in US just knock on doors, or do cold calling to
> > encourage and influence voters to vote in a certain way.
> > How many Kenyans volunteer on election? We see the observers carrying
> > leaves on the streets with hakiyangu!
> >
> > Back to the issues, to be able to map out demographics,
> > voter psychology ,e.t.c., you need to spend with top-notch research and
> > polling firms. Apart from adverts, that is where the $920M went for
> > democrats.
> >
> > And the entire US elections cost Ksh0.6 trillion. That is like what KRA
> > collects in a year.
> >
> > On 7 November 2012 15:22, Edwin Onchari <eonchari at lynxbits.com> wrote:
> >
> >> Kivuva,****
> >>
> >> ** **
> >>
> >> Any of them can achieve it ? They do not need billions of $$ for
> >> campaigning, why? USA is 9million sqkm wide, with 52 mini countries
> while
> >> Kenya is a mere 500K sqkm, US population is over 300M while Kenya is
> 40M,
> >> costs are low in Kenya with plenty of volunteers including myself and I
> >> believe millions like me. All they have to do is campaign on non
> tribally
> >> inclined issues and get the ?laggard? middle class involved. I envision
> >> some concession speeches come March 5th 2013 from some very unlikely
> >> quarters!****
> >>
> >> ** **
> >>
> >> Kind Regards,****
> >>
> >> Edwin ****
> >>
> >> *From:* kictanet [mailto:kictanet-bounces+eonchari=
> >> lynxbits.com at lists.kictanet.or.ke] *On Behalf Of *Kivuva
> >> *Sent:* Wednesday, November 07, 2012 3:03 PM
> >> *To:* Edwin
> >> *Cc:* KICTAnet ICT Policy Discussions
> >> *Subject:* Re: [kictanet] Fwd: How this happened (How Obama used
> >> Technology to stay ahead during the campaign)****
> >>
> >> ** **
> >>
> >> Lets not beat ourselves so much. Who cannot achieve that much with
> >> $920,000,000 campaign budget, with thousands of UNPAID volunteers!****
> >>
> >> ** **
> >>
> >> On 7 November 2012 14:37, Edwin Onchari <eonchari at lynxbits.com>
> wrote:***
> >> *
> >>
> >> + 1 Ali,****
> >>
> >>  ****
> >>
> >> Obama managed to precisely target each demographics with the right
> >> message at the right time using the right tools****
> >>
> >>  ****
> >>
> >> In our case, however, our leaders and political parties would prefer not
> >> to do that ? why? My guess would be that it will expose the fact they do
> >> not stand for much other than their tribal affiliations. Media (just
> like
> >> you experience with CNN, NBC, FOX etc) embracing such technologies
> could be
> >> a starting point, although I doubt that it will happen any time
> soon.****
> >>
> >>  ****
> >>
> >> The scenario is true even in private sector. I remember 5 years ago, I
> >> tried to introduce the use of business intelligence tools such as data
> >> mining, six sigma, business process modeling, etc to companies and
> >> parastatals in Kenya and the response I got ? ?This is Kenya young man,
> we
> >> are making profits and therefore we do not need to do any of that?.
> There
> >> are enormous amounts of raw data within these organizations? ?data
> banks?,
> >> that if modern analytical techniques and tools were to be applied
> properly,
> >> could see the realization of efficiencies ranging from public sector
> >> service delivery to improving private sector organizational
> performance.*
> >> ***
> >>
> >>  ****
> >>
> >> I keep hoping non-the-less J****
> >>
> >>  ****
> >>
> >> Regards,****
> >>
> >> Edwin****
> >>
> >> *From:* kictanet [mailto:kictanet-bounces+eonchari=
> >> lynxbits.com at lists.kictanet.or.ke] *On Behalf Of *Ali Hussein
> >> *Sent:* Wednesday, November 07, 2012 12:29 PM
> >> *To:* Edwin
> >> *Cc:* KICTAnet ICT Policy Discussions
> >> *Subject:* [kictanet] Fwd: How this happened (How Obama used Technology
> >> to stay ahead during the campaign)****
> >>
> >>  ****
> >>
> >> Listers****
> >>
> >>  ****
> >>
> >> Obama continued to stay ahead and the closeness of this election
> (despite
> >> the electorate college votes big margin the battle ground states were
> won
> >> with the slightest of margins) because of his team's sleek use of
> >> technology - especially the use of Big Data.****
> >>
> >>  ****
> >>
> >> The ability to crunch the numbers and glean nuggets of pure gold in
> terms
> >> of voter trends and getting out the voters to vote for him really is the
> >> biggest lesson here. In my opinion of course.****
> >>
> >>  ****
> >>
> >> Are there lessons here for our politicians? How can we engage (through
> >> proper use of technology) with all Kenyans to ensure we vote in the
> right
> >> leaders? ****
> >>
> >>  ****
> >>
> >> Or am I being an idealist and romantic and all this is just wishful
> >> thinking? ****
> >>
> >>  ****
> >>
> >> Ali Hussein****
> >>
> >> CEO | 3mice interactive media Ltd****
> >>
> >> Principal | Telemedia Africa Ltd****
> >>
> >>  ****
> >>
> >> +254 773/713 601113****
> >>
> >>  ****
> >>
> >> Sent from my iPad****
> >>
> >>
> >> Begin forwarded message:****
> >>
> >> *From:* Barack Obama <info at barackobama.com>
> >> *Date:* November 7, 2012, 8:54:23 AM GMT+04:00
> >> *To:* <info at alyhussein.com>
> >> *Subject:* *How this happened*
> >> *Reply-To:* info at barackobama.com****
> >>
> >> Friend --
> >>
> >> I'm about to go speak to the crowd here in Chicago, but I wanted to
> thank
> >> you first.
> >>
> >> I want you to know that this wasn't fate, and it wasn't an accident. You
> >> made this happen.
> >>
> >> You organized yourselves block by block. You took ownership of this
> >> campaign five and ten dollars at a time. And when it wasn't easy, you
> >> pressed forward.
> >>
> >> I will spend the rest of my presidency honoring your support, and doing
> >> what I can to finish what we started.
> >>
> >> But I want you to take real pride, as I do, in how we got the chance in
> >> the first place.
> >>
> >> Today is the clearest proof yet that, against the odds, ordinary
> >> Americans can overcome powerful interests.
> >>
> >> There's a lot more work to do.
> >>
> >> But for right now: Thank you.
> >>
> >> Barack
> >>
> >> ****
> >>
> >> [image: Image removed by sender. Donate]<
> https://my.barackobama.com/page/m/55c1a59b/6c2c1b4c/2a82e8122/127f65c5/88649844/VEsH/p/eyJKU1ZEVlZOVVQwMWZSRUZVUVZORlZGdHpiSFZuUFdadmJHUmxjbDlrWVhSaGMyVjBMR3RsZVQxbWIyeGtaWEpmYUdGemFGMGxKUT09IjoiIiwiSlNWRFZWTlVUMDFmUkVGVVFWTkZWRnR6YkhWblBXWnBiR1ZmWkdGMFlYTmxkQ3hyWlhrOVptbHNaVjlvWVhOb1hTVWwiOiIifQ==/
> >
> >>
> >>
> >>
> >>
> >>
> >>
> >>
> >>
> >>
> >>
> >>
> >>
> >> ****
> >>
> >>  ****
> >>
> >>  ****
> >>
> >> PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE
> >> AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND
> THE
> >> STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH,
> NC,
> >> OH, PA, VA, AND WI.****
> >>
> >> Contributions or gifts to Obama Victory Fund 2012 are not tax
> deductible.
> >> ****
> >>
> >> The first $2,500 from a contributor to Obama Victory Fund 2012 will be
> >> allocated to Obama for America, designated for the general election. The
> >> next $30,800 from a contributor will be allocated to the Democratic
> >> National Committee. Any additional amount(s) from a contributor will be
> >> divided among the State Democratic Party Committees as follows, up to
> >> $10,000 per committee and subject to the biennial aggregate limits: OH
> >> (24%), FL (15%); WI (12%); IA (10%); NV (10%); VA (9%); CO (7%); NC
> (7%);
> >> PA (3%); and NH (3%). A contributor may designate a contribution for a
> >> particular participant. This allocation formula may change if following
> it
> >> would result in an excessive contribution. Contributions will be used in
> >> connection with a Federal election, may be spent on any activities of
> the
> >> participants as each committee determines in its sole discretion, and
> will
> >> not be earmarked for any particular candidate ****
> >>
> >> This email was sent to: *info at alyhussein.com*.
> >> If that is not your preferred email address, you can update your
> >> information here<
> https://my.barackobama.com/page/m/55c1a59b/6c2c1b4c/2a82e8122/127f65ed/88649844/VEsE/p/eyJKU1ZGVFVGSlRDVWwiOiJpbmZvQGFseWh1c3NlaW4uY29tIn0=/
> >.
> >> We believe that emails are a vital way for the campaign to stay in
> direct
> >> contact with supporters. Click here<
> https://my.barackobama.com/page/m/55c1a59b/6c2c1b4c/2a82e8122/127f65e9/88649844/VEsF/>if
> you'd like to unsubscribe from these messages. This campaign is a
> >> community, and all ideas are welcome. We appreciate any feedback you
> might
> >> have -- positive or negative. Click here to contact the campaign<
> https://my.barackobama.com/page/m/55c1a59b/6c2c1b4c/2a82e8122/127f6419/88649844/VEsC/>with
> any questions or concerns.
> >> ****
> >>
> >>  ****
> >>
> >> [image: Image removed by sender.]****
> >>
> >>
> >> _______________________________________________
> >> kictanet mailing list
> >> kictanet at lists.kictanet.or.ke
> >> https://lists.kictanet.or.ke/mailman/listinfo/kictanet
> >>
> >> Unsubscribe or change your options at
> >>
> https://lists.kictanet.or.ke/mailman/options/kictanet/kivuva%40transworldafrica.com
> >>
> >> The Kenya ICT Action Network (KICTANet) is a multi-stakeholder platform
> >> for people and institutions interested and involved in ICT policy and
> >> regulation. The network aims to act as a catalyst for reform in the ICT
> >> sector in support of the national aim of ICT enabled growth and
> development.
> >>
> >> KICTANetiquette : Adhere to the same standards of acceptable behaviors
> >> online that you follow in real life: respect people's times and
> bandwidth,
> >> share knowledge, don't flame or abuse or personalize, respect privacy,
> do
> >> not spam, do not market your wares or qualifications.****
> >>
> >>
> >>
> >> ****
> >>
> >> ** **
> >>
> >> --
> >> ______________________
> >> Mwendwa Kivuva
> >> For
> >> Business Development
> >> Transworld Computer Channels
> >> Cel: 0722402248
> >> twitter.com/lordmwesh
> >> www.transworldAfrica.com  | Fluent in computing
> >> kenya.or.ke | The Kenya we know****
> >>
> >
> >
> >
> > --
> > ______________________
> > Mwendwa Kivuva
> > For
> > Business Development
> > Transworld Computer Channels
> > Cel: 0722402248
> > twitter.com/lordmwesh
> > www.transworldAfrica.com  | Fluent in computing
> > kenya.or.ke | The Kenya we know
> >
> >  _______________________________________________
> > kictanet mailing list
> > kictanet at lists.kictanet.or.ke
> > https://lists.kictanet.or.ke/mailman/listinfo/kictanet
> >
> > Unsubscribe or change your options at
> >
> https://lists.kictanet.or.ke/mailman/options/kictanet/info%40alyhussein.com
> >
> > The Kenya ICT Action Network (KICTANet) is a multi-stakeholder platform
> > for people and institutions interested and involved in ICT policy and
> > regulation. The network aims to act as a catalyst for reform in the ICT
> > sector in support of the national aim of ICT enabled growth and
> development.
> >
> > KICTANetiquette : Adhere to the same standards of acceptable behaviors
> > online that you follow in real life: respect people's times and
> bandwidth,
> > share knowledge, don't flame or abuse or personalize, respect privacy, do
> > not spam, do not market your wares or qualifications.
> >
> >
> > _______________________________________________
> > kictanet mailing list
> > kictanet at lists.kictanet.or.ke
> > https://lists.kictanet.or.ke/mailman/listinfo/kictanet
> >
> > Unsubscribe or change your options at
> >
> https://lists.kictanet.or.ke/mailman/options/kictanet/andrea.bohnstedt%40ratio-magazine.com
> >
> > The Kenya ICT Action Network (KICTANet) is a multi-stakeholder platform
> > for people and institutions interested and involved in ICT policy and
> > regulation. The network aims to act as a catalyst for reform in the ICT
> > sector in support of the national aim of ICT enabled growth and
> development.
> >
> > KICTANetiquette : Adhere to the same standards of acceptable behaviors
> > online that you follow in real life: respect people's times and
> bandwidth,
> > share knowledge, don't flame or abuse or personalize, respect privacy, do
> > not spam, do not market your wares or qualifications.
> >
>
>
>
> --
> Andrea Bohnstedt <http://ke.linkedin.com/in/andreabohnstedt>
> Publisher
>
> www.ratio-magazine.com
> www.africa-assets.com
> -------------- next part --------------
> An HTML attachment was scrubbed...
> URL: <
> https://lists.kictanet.or.ke/pipermail/kictanet/attachments/20121107/9f88a1a4/attachment.html
> >
>
> ------------------------------
>
> Subject: Digest Footer
>
> _______________________________________________
> kictanet mailing list
> kictanet at lists.kictanet.or.ke
> https://lists.kictanet.or.ke/mailman/listinfo/kictanet
>
>
> ------------------------------
>
> End of kictanet Digest, Vol 66, Issue 36
> ****************************************
>
-------------- next part --------------
An HTML attachment was scrubbed...
URL: <https://lists.kictanet.or.ke/pipermail/kictanet/attachments/20121108/77b24951/attachment.htm>