Thanks Andrea Bohnstedt for the piece.<br><br>Gideon Rop.<br><br><div class="gmail_quote">On Wed, Nov 7, 2012 at 7:33 PM, <span dir="ltr"><<a href="mailto:kictanet-request@lists.kictanet.or.ke" target="_blank">kictanet-request@lists.kictanet.or.ke</a>></span> wrote:<br>
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Today's Topics:<br>
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1. Re: Fwd: How this happened (How Obama used Technology to stay<br>
ahead during the campaign) (Andrea Bohnstedt)<br>
<br>
<br>
----------------------------------------------------------------------<br>
<br>
Message: 1<br>
Date: Wed, 7 Nov 2012 19:26:44 +0300<br>
From: Andrea Bohnstedt <<a href="mailto:andrea.bohnstedt@ratio-magazine.com">andrea.bohnstedt@ratio-magazine.com</a>><br>
To: Ali Hussein <<a href="mailto:ali@hussein.me.ke">ali@hussein.me.ke</a>><br>
Cc: KICTAnet ICT Policy Discussions <<a href="mailto:kictanet@lists.kictanet.or.ke">kictanet@lists.kictanet.or.ke</a>><br>
Subject: Re: [kictanet] Fwd: How this happened (How Obama used<br>
Technology to stay ahead during the campaign)<br>
Message-ID:<br>
<CAFaobUAkQS3URPZW1QG9hQ=<a href="mailto:pmcC5-4FuLToiu-XpxVTw491LpA@mail.gmail.com">pmcC5-4FuLToiu-XpxVTw491LpA@mail.gmail.com</a>><br>
Content-Type: text/plain; charset="windows-1252"<br>
<br>
Here's an interesting piece on data management by the Obama campaign:<br>
<br>
<a href="http://swampland.time.com/2012/11/07/inside-the-secret-world-of-quants-and-data-crunchers-who-helped-obama-win/" target="_blank">http://swampland.time.com/2012/11/07/inside-the-secret-world-of-quants-and-data-crunchers-who-helped-obama-win/</a><br>
<br>
On 7 November 2012 16:47, Ali Hussein <<a href="mailto:ali@hussein.me.ke">ali@hussein.me.ke</a>> wrote:<br>
<br>
> Kivuva<br>
><br>
> I agree with you especially on issues you raised regarding volunteerism.<br>
> However let me assure you that there was no cold calling involved. It was<br>
> crisp, precise and to the point using technology and direct Marketing at a<br>
> level never seen before. The use of Big Data was as important as the legs<br>
> on the ground.<br>
><br>
> On the money issue...For sure. I agree with you. It was humongous. But if<br>
> you put it in context politicians here are also using serious money from a<br>
> Kenyan context. How much of it is actually used efficiently?<br>
><br>
> These are the lessons I'm talking about here...<br>
><br>
> Ali Hussein<br>
> CEO | 3mice interactive media Ltd<br>
> Principal | Telemedia Africa Ltd<br>
><br>
> +254 773/713 601113<br>
><br>
> Sent from my iPad<br>
><br>
> On Nov 7, 2012, at 4:56 PM, Kivuva <<a href="mailto:Kivuva@transworldafrica.com">Kivuva@transworldafrica.com</a>> wrote:<br>
><br>
> Onchari, you think its possible to do research without money?<br>
><br>
> Most the volunteers in US just knock on doors, or do cold calling to<br>
> encourage and influence voters to vote in a certain way.<br>
> How many Kenyans volunteer on election? We see the observers carrying<br>
> leaves on the streets with hakiyangu!<br>
><br>
> Back to the issues, to be able to map out demographics,<br>
> voter psychology ,e.t.c., you need to spend with top-notch research and<br>
> polling firms. Apart from adverts, that is where the $920M went for<br>
> democrats.<br>
><br>
> And the entire US elections cost Ksh0.6 trillion. That is like what KRA<br>
> collects in a year.<br>
><br>
> On 7 November 2012 15:22, Edwin Onchari <<a href="mailto:eonchari@lynxbits.com">eonchari@lynxbits.com</a>> wrote:<br>
><br>
>> Kivuva,****<br>
>><br>
>> ** **<br>
>><br>
>> Any of them can achieve it ? They do not need billions of $$ for<br>
>> campaigning, why? USA is 9million sqkm wide, with 52 mini countries while<br>
>> Kenya is a mere 500K sqkm, US population is over 300M while Kenya is 40M,<br>
>> costs are low in Kenya with plenty of volunteers including myself and I<br>
>> believe millions like me. All they have to do is campaign on non tribally<br>
>> inclined issues and get the ?laggard? middle class involved. I envision<br>
>> some concession speeches come March 5th 2013 from some very unlikely<br>
>> quarters!****<br>
>><br>
>> ** **<br>
>><br>
>> Kind Regards,****<br>
>><br>
>> Edwin ****<br>
>><br>
>> *From:* kictanet [mailto:<a href="mailto:kictanet-bounces%2Beonchari">kictanet-bounces+eonchari</a>=<br>
>> <a href="mailto:lynxbits.com@lists.kictanet.or.ke">lynxbits.com@lists.kictanet.or.ke</a>] *On Behalf Of *Kivuva<br>
>> *Sent:* Wednesday, November 07, 2012 3:03 PM<br>
>> *To:* Edwin<br>
>> *Cc:* KICTAnet ICT Policy Discussions<br>
>> *Subject:* Re: [kictanet] Fwd: How this happened (How Obama used<br>
>> Technology to stay ahead during the campaign)****<br>
>><br>
>> ** **<br>
>><br>
>> Lets not beat ourselves so much. Who cannot achieve that much with<br>
>> $920,000,000 campaign budget, with thousands of UNPAID volunteers!****<br>
>><br>
>> ** **<br>
>><br>
>> On 7 November 2012 14:37, Edwin Onchari <<a href="mailto:eonchari@lynxbits.com">eonchari@lynxbits.com</a>> wrote:***<br>
>> *<br>
>><br>
>> + 1 Ali,****<br>
>><br>
>> ****<br>
>><br>
>> Obama managed to precisely target each demographics with the right<br>
>> message at the right time using the right tools****<br>
>><br>
>> ****<br>
>><br>
>> In our case, however, our leaders and political parties would prefer not<br>
>> to do that ? why? My guess would be that it will expose the fact they do<br>
>> not stand for much other than their tribal affiliations. Media (just like<br>
>> you experience with CNN, NBC, FOX etc) embracing such technologies could be<br>
>> a starting point, although I doubt that it will happen any time soon.****<br>
>><br>
>> ****<br>
>><br>
>> The scenario is true even in private sector. I remember 5 years ago, I<br>
>> tried to introduce the use of business intelligence tools such as data<br>
>> mining, six sigma, business process modeling, etc to companies and<br>
>> parastatals in Kenya and the response I got ? ?This is Kenya young man, we<br>
>> are making profits and therefore we do not need to do any of that?. There<br>
>> are enormous amounts of raw data within these organizations? ?data banks?,<br>
>> that if modern analytical techniques and tools were to be applied properly,<br>
>> could see the realization of efficiencies ranging from public sector<br>
>> service delivery to improving private sector organizational performance.*<br>
>> ***<br>
>><br>
>> ****<br>
>><br>
>> I keep hoping non-the-less J****<br>
>><br>
>> ****<br>
>><br>
>> Regards,****<br>
>><br>
>> Edwin****<br>
>><br>
>> *From:* kictanet [mailto:<a href="mailto:kictanet-bounces%2Beonchari">kictanet-bounces+eonchari</a>=<br>
>> <a href="mailto:lynxbits.com@lists.kictanet.or.ke">lynxbits.com@lists.kictanet.or.ke</a>] *On Behalf Of *Ali Hussein<br>
>> *Sent:* Wednesday, November 07, 2012 12:29 PM<br>
>> *To:* Edwin<br>
>> *Cc:* KICTAnet ICT Policy Discussions<br>
>> *Subject:* [kictanet] Fwd: How this happened (How Obama used Technology<br>
>> to stay ahead during the campaign)****<br>
>><br>
>> ****<br>
>><br>
>> Listers****<br>
>><br>
>> ****<br>
>><br>
>> Obama continued to stay ahead and the closeness of this election (despite<br>
>> the electorate college votes big margin the battle ground states were won<br>
>> with the slightest of margins) because of his team's sleek use of<br>
>> technology - especially the use of Big Data.****<br>
>><br>
>> ****<br>
>><br>
>> The ability to crunch the numbers and glean nuggets of pure gold in terms<br>
>> of voter trends and getting out the voters to vote for him really is the<br>
>> biggest lesson here. In my opinion of course.****<br>
>><br>
>> ****<br>
>><br>
>> Are there lessons here for our politicians? How can we engage (through<br>
>> proper use of technology) with all Kenyans to ensure we vote in the right<br>
>> leaders? ****<br>
>><br>
>> ****<br>
>><br>
>> Or am I being an idealist and romantic and all this is just wishful<br>
>> thinking? ****<br>
>><br>
>> ****<br>
>><br>
>> Ali Hussein****<br>
>><br>
>> CEO | 3mice interactive media Ltd****<br>
>><br>
>> Principal | Telemedia Africa Ltd****<br>
>><br>
>> ****<br>
>><br>
>> +254 773/713 601113****<br>
>><br>
>> ****<br>
>><br>
>> Sent from my iPad****<br>
>><br>
>><br>
>> Begin forwarded message:****<br>
>><br>
>> *From:* Barack Obama <<a href="mailto:info@barackobama.com">info@barackobama.com</a>><br>
>> *Date:* November 7, 2012, 8:54:23 AM GMT+04:00<br>
>> *To:* <<a href="mailto:info@alyhussein.com">info@alyhussein.com</a>><br>
>> *Subject:* *How this happened*<br>
>> *Reply-To:* <a href="mailto:info@barackobama.com">info@barackobama.com</a>****<br>
>><br>
>> Friend --<br>
>><br>
>> I'm about to go speak to the crowd here in Chicago, but I wanted to thank<br>
>> you first.<br>
>><br>
>> I want you to know that this wasn't fate, and it wasn't an accident. You<br>
>> made this happen.<br>
>><br>
>> You organized yourselves block by block. You took ownership of this<br>
>> campaign five and ten dollars at a time. And when it wasn't easy, you<br>
>> pressed forward.<br>
>><br>
>> I will spend the rest of my presidency honoring your support, and doing<br>
>> what I can to finish what we started.<br>
>><br>
>> But I want you to take real pride, as I do, in how we got the chance in<br>
>> the first place.<br>
>><br>
>> Today is the clearest proof yet that, against the odds, ordinary<br>
>> Americans can overcome powerful interests.<br>
>><br>
>> There's a lot more work to do.<br>
>><br>
>> But for right now: Thank you.<br>
>><br>
>> Barack<br>
>><br>
>> ****<br>
>><br>
>> [image: Image removed by sender. Donate]<<a href="https://my.barackobama.com/page/m/55c1a59b/6c2c1b4c/2a82e8122/127f65c5/88649844/VEsH/p/eyJKU1ZEVlZOVVQwMWZSRUZVUVZORlZGdHpiSFZuUFdadmJHUmxjbDlrWVhSaGMyVjBMR3RsZVQxbWIyeGtaWEpmYUdGemFGMGxKUT09IjoiIiwiSlNWRFZWTlVUMDFmUkVGVVFWTkZWRnR6YkhWblBXWnBiR1ZmWkdGMFlYTmxkQ3hyWlhrOVptbHNaVjlvWVhOb1hTVWwiOiIifQ==/" target="_blank">https://my.barackobama.com/page/m/55c1a59b/6c2c1b4c/2a82e8122/127f65c5/88649844/VEsH/p/eyJKU1ZEVlZOVVQwMWZSRUZVUVZORlZGdHpiSFZuUFdadmJHUmxjbDlrWVhSaGMyVjBMR3RsZVQxbWIyeGtaWEpmYUdGemFGMGxKUT09IjoiIiwiSlNWRFZWTlVUMDFmUkVGVVFWTkZWRnR6YkhWblBXWnBiR1ZmWkdGMFlYTmxkQ3hyWlhrOVptbHNaVjlvWVhOb1hTVWwiOiIifQ==/</a>><br>
>><br>
>><br>
>><br>
>><br>
>><br>
>><br>
>><br>
>><br>
>><br>
>><br>
>><br>
>><br>
>> ****<br>
>><br>
>> ****<br>
>><br>
>> ****<br>
>><br>
>> PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE<br>
>> AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE<br>
>> STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC,<br>
>> OH, PA, VA, AND WI.****<br>
>><br>
>> Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.<br>
>> ****<br>
>><br>
>> The first $2,500 from a contributor to Obama Victory Fund 2012 will be<br>
>> allocated to Obama for America, designated for the general election. The<br>
>> next $30,800 from a contributor will be allocated to the Democratic<br>
>> National Committee. Any additional amount(s) from a contributor will be<br>
>> divided among the State Democratic Party Committees as follows, up to<br>
>> $10,000 per committee and subject to the biennial aggregate limits: OH<br>
>> (24%), FL (15%); WI (12%); IA (10%); NV (10%); VA (9%); CO (7%); NC (7%);<br>
>> PA (3%); and NH (3%). A contributor may designate a contribution for a<br>
>> particular participant. This allocation formula may change if following it<br>
>> would result in an excessive contribution. Contributions will be used in<br>
>> connection with a Federal election, may be spent on any activities of the<br>
>> participants as each committee determines in its sole discretion, and will<br>
>> not be earmarked for any particular candidate ****<br>
>><br>
>> This email was sent to: *<a href="mailto:info@alyhussein.com">info@alyhussein.com</a>*.<br>
>> If that is not your preferred email address, you can update your<br>
>> information here<<a href="https://my.barackobama.com/page/m/55c1a59b/6c2c1b4c/2a82e8122/127f65ed/88649844/VEsE/p/eyJKU1ZGVFVGSlRDVWwiOiJpbmZvQGFseWh1c3NlaW4uY29tIn0=/" target="_blank">https://my.barackobama.com/page/m/55c1a59b/6c2c1b4c/2a82e8122/127f65ed/88649844/VEsE/p/eyJKU1ZGVFVGSlRDVWwiOiJpbmZvQGFseWh1c3NlaW4uY29tIn0=/</a>>.<br>
>> We believe that emails are a vital way for the campaign to stay in direct<br>
>> contact with supporters. Click here<<a href="https://my.barackobama.com/page/m/55c1a59b/6c2c1b4c/2a82e8122/127f65e9/88649844/VEsF/" target="_blank">https://my.barackobama.com/page/m/55c1a59b/6c2c1b4c/2a82e8122/127f65e9/88649844/VEsF/</a>>if you'd like to unsubscribe from these messages. This campaign is a<br>
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>> ****<br>
>><br>
>> ****<br>
>><br>
>> [image: Image removed by sender.]****<br>
>><br>
>><br>
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