[kictanet] The death of print media

[Dorcas Muthoni]

What is the ROI for print advertising when pay handsomely only to get no
calls.

Thinking of the Generation Y, digital advertising is the future. Actually
digital advertising revenues have already surpassed newspaper advertising in
the US for example.



On Mon, Sep 26, 2011 at 12:32 PM, Charles Mutsi <cmutsi at yahoo.com> wrote:

> 700 hits yes. But how many of them called you to take uo the offer? You
> really do not know how may read your advert. And if the product was
> attractive to them. Web has a higher level of interactivity than print ....
> but then again what are you trying to acheive ....
>
>
>  *From:* robert yawe <robertyawe at yahoo.co.uk>
> *To:* Charles M <cmutsi at yahoo.com>
>
> *Cc:* KICTAnet ICT Policy Discussions <kictanet at lists.kictanet.or.ke>
> *Sent:* Monday, September 26, 2011 8:55 AM
> *Subject:* [kictanet] The death of print media
>
>  Hi All,
>
> I have finally realised that the print media is dead for all intent but the
> distribution of political propaganda here is my proof;
>
> 5 years ago I could place an advert in the classified section of the Nation
> or Standard newspapers and receive over 500 responses, 2 years ago I would
> place a one eighth page full colour advert only to receive 150 responses,
> last week a placed a quarter page advert in the Nation and only received 5
> responses.
>
> Interestingly, I placed a link on facebook and my website received over 700
> hits within 4 hours, that's the final straw I will no longer spend a penny
> on print advertising and fully embrace online.
>
> Regards
>
>
> Robert Yawe
> KAY System Technologies Ltd
> Phoenix House, 6th Floor
> P O Box 55806 Nairobi, 00200
> Kenya
>
> Tel: +254722511225, +254202010696
>
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> The Kenya ICT Action Network (KICTANet) is a multi-stakeholder platform for
> people and institutions interested and involved in ICT policy and
> regulation. The network aims to act as a catalyst for reform in the ICT
> sector in support of the national aim of ICT enabled growth and development.
>
> KICTANetiquette : Adhere to the same standards of acceptable behaviors
> online that you follow in real life: respect people's times and bandwidth,
> share knowledge, don't flame or abuse or personalize, respect privacy, do
> not spam, do not market your wares or qualifications.
>



-- 
Muthoni

My Blog: http://rugongo.blogspot.com/
--------------------------------------------
Mahatma Gandhi once said:-

First they ignore you,
Then they laugh at you,
Then they fight you,
AND THEN YOU WIN!!!
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