[kictanet] The death of print media

[robert yawe]

Hi Charles,

Print media as you mentioned is a blind medium, you through out the advert and pray, with online I can give you a breakdown of those who visited the site, I can even tell you where they were when the responded and what they did when they finally got to my site (its called google analytics) and the call to action is easier to activate as all they need to do is click on the buy button.

To me print is dead, I will not spend another shilling on it, for others it might be the only way they can reach their audience.  I will spend my money on online advertising which I can monitor and analyse without having to hire a research organisation.  With online I pay online for those who click to get more information.

My lesson has been expensive but worth every penny, it is unfortunate that thousands are sitting in marketing classes across the country being taught about print media yet as has been repeated a number of times even on this forum, Generation Y does not read newspapers and they are now over 30 years and with disposable incomes making them the next big thing.

Regards
 
Robert Yawe
KAY System Technologies Ltd
Phoenix House, 6th Floor
P O Box 55806 Nairobi, 00200
Kenya


Tel: +254722511225, +254202010696


________________________________
From: Charles Mutsi <cmutsi at yahoo.com>
To: robert yawe <robertyawe at yahoo.co.uk>
Cc: KICTAnet ICT Policy Discussions <kictanet at lists.kictanet.or.ke>
Sent: Monday, 26 September 2011, 12:32
Subject: Re: [kictanet] The death of print media


700 hits yes. But how many of them called you to take uo the offer? You really do not know how may read your advert. And if the product was attractive to them. Web has a higher level of interactivity than print .... but then again what are you trying to acheive ....
 

From: robert yawe <robertyawe at yahoo.co.uk>
To: Charles M <cmutsi at yahoo.com>
Cc: KICTAnet ICT Policy Discussions <kictanet at lists.kictanet.or.ke>
Sent: Monday, September 26, 2011 8:55 AM
Subject: [kictanet] The death of print media


Hi All,

I have finally realised that the print media is dead for all intent but the distribution of political propaganda here is my proof;

5 years ago I could place an advert in the classified section of the Nation or Standard newspapers and receive over 500 responses, 2 years ago I would place a one eighth page full colour advert only to receive 150 responses, last week a placed a quarter page advert in the Nation and only received 5 responses.

Interestingly, I placed a link on facebook and my website received over 700 hits within 4 hours, that's the final straw I will no longer spend a penny on print advertising and fully embrace online.

Regards 
 

 
Robert Yawe
KAY System Technologies Ltd
Phoenix House, 6th Floor
P O Box 55806 Nairobi, 00200
Kenya


Tel: +254722511225, +254202010696
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