<html><body><div style="color:#000; background-color:#fff; font-family:times new roman, new york, times, serif;font-size:12pt"><div><span>Hi Charles,</span></div><div><span><br></span></div><div><span>Print media as you mentioned is a blind medium, you through out the advert and pray, with online I can give you a breakdown of those who visited the site, I can even tell you where they were when the responded and what they did when they finally got to my site (its called google analytics) and the call to action is easier to activate as all they need to do is click on the buy button.</span></div><div><br></div><div>To me print is dead, I will not spend another shilling on it, for others it might be the only way they can reach their audience. I will spend my money on online advertising which I can monitor and analyse without having to hire a research organisation. With online I pay online for those who click to get more
information.</div><div><span><br></span></div><div>My lesson has been expensive but worth every penny, it is unfortunate that thousands are sitting in marketing classes across the country being taught about print media yet as has been repeated a number of times even on this forum, Generation Y does not read newspapers and they are now over 30 years and with disposable incomes making them the next big thing.</div><div><br></div><div>Regards</div><div> </div><div>Robert Yawe<br>KAY System Technologies Ltd<br>Phoenix House, 6th Floor<br>P O Box 55806 Nairobi, 00200<br>Kenya<br><br></div><div>Tel: +254722511225, +254202010696<br><div style="font-size: 12pt; font-family: 'times new roman', 'new york', times, serif; "><div style="font-size: 12pt; font-family: 'times new roman', 'new york', times, serif; "><font size="2" face="Arial"><hr size="1"><b><span style="font-weight:bold;">From:</span></b> Charles Mutsi <cmutsi@yahoo.com><br><b><span
style="font-weight: bold;">To:</span></b> robert yawe <robertyawe@yahoo.co.uk><br><b><span style="font-weight: bold;">Cc:</span></b> KICTAnet ICT Policy Discussions <kictanet@lists.kictanet.or.ke><br><b><span style="font-weight: bold;">Sent:</span></b> Monday, 26 September 2011, 12:32<br><b><span style="font-weight: bold;">Subject:</span></b> Re: [kictanet] The death of print media<br></font><br><div id="yiv1881019595"><div style="color: rgb(0, 0, 0); background-color: rgb(255, 255, 255); font-size: 12pt; font-family: 'times new roman', 'new york', times, serif; "><div style=""><span style="">700 hits yes. But how many of them called you to take uo the offer? You really do not know how may read your advert. And if the product was attractive to them. Web has a higher level of interactivity than print .... but then again what are you trying to acheive ....</span></div>
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<b><span style="FONT-WEIGHT:bold;">From:</span></b> robert yawe <robertyawe@yahoo.co.uk><br><b><span style="FONT-WEIGHT:bold;">To:</span></b> Charles M <cmutsi@yahoo.com><br><b><span style="FONT-WEIGHT:bold;">Cc:</span></b> KICTAnet ICT Policy Discussions <kictanet@lists.kictanet.or.ke><br><b><span style="FONT-WEIGHT:bold;">Sent:</span></b> Monday, September 26, 2011 8:55 AM<br><b><span style="FONT-WEIGHT:bold;">Subject:</span></b> [kictanet] The death of print media<br></font><br>
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<div style="font-size: 12pt; font-family: times, serif; "><span>Hi All,</span></div>
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<div><span><font class="yiv1881019595Apple-style-span" size="3">I have finally realised that the print media is dead for all intent but the distribution of political p</font></span>ropaganda here is my proof;</div>
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<div>5 years ago I could place an advert in the classified section of the Nation or Standard newspapers and receive over 500 responses, 2 years ago I would place a one eighth page full colour advert only to receive 150 responses, last week a placed a quarter page advert in the Nation and only received 5 responses.</div>
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<div>Interestingly, I placed a link on facebook and my website received over 700 hits within 4 hours, that's the final straw I will no longer spend a penny on print advertising and fully embrace online.</div>
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<div>Regards </div>
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<div style="font-size: 12pt; font-family: times, serif; ">Robert Yawe<br>KAY System Technologies Ltd<br>Phoenix House, 6th Floor<br>P O Box 55806 Nairobi, 00200<br>Kenya<br><br></div>
<div style="font-size: 12pt; font-family: times, serif; ">Tel: +254722511225, +254202010696</div></div></div><br>_______________________________________________<br>kictanet mailing list<br><a rel="nofollow" ymailto="mailto:kictanet@lists.kictanet.or.ke" target="_blank" href="mailto:kictanet@lists.kictanet.or.ke">kictanet@lists.kictanet.or.ke</a><br><a rel="nofollow" target="_blank" href="http://lists.kictanet.or.ke/mailman/listinfo/kictanet">http://lists.kictanet.or.ke/mailman/listinfo/kictanet</a><br><br>Unsubscribe or change your options at <a rel="nofollow" target="_blank" href="http://lists.kictanet.or.ke/mailman/options/kictanet/cmutsi%40yahoo.com">http://lists.kictanet.or.ke/mailman/options/kictanet/cmutsi%40yahoo.com</a><br><br>The Kenya ICT Action Network (KICTANet) is a multi-stakeholder platform for people and institutions interested and involved in ICT policy and regulation. The network aims to act as a catalyst for reform in the ICT sector in
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