[kictanet] The death of print media

[Charles Mutsi]

700 hits yes. But how many of them called you to take uo the offer? You really do not know how may read your advert. And if the product was attractive to them. Web has a higher level of interactivity than print .... but then again what are you trying to acheive ....
 

From: robert yawe <robertyawe at yahoo.co.uk>
To: Charles M <cmutsi at yahoo.com>
Cc: KICTAnet ICT Policy Discussions <kictanet at lists.kictanet.or.ke>
Sent: Monday, September 26, 2011 8:55 AM
Subject: [kictanet] The death of print media


Hi All,

I have finally realised that the print media is dead for all intent but the distribution of political propaganda here is my proof;

5 years ago I could place an advert in the classified section of the Nation or Standard newspapers and receive over 500 responses, 2 years ago I would place a one eighth page full colour advert only to receive 150 responses, last week a placed a quarter page advert in the Nation and only received 5 responses.

Interestingly, I placed a link on facebook and my website received over 700 hits within 4 hours, that's the final straw I will no longer spend a penny on print advertising and fully embrace online.

Regards 
 


Robert Yawe
KAY System Technologies Ltd
Phoenix House, 6th Floor
P O Box 55806 Nairobi, 00200
Kenya


Tel: +254722511225, +254202010696
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