<html><body><div style="color:#000; background-color:#fff; font-family:times new roman, new york, times, serif;font-size:12pt"><div style="RIGHT: auto"><SPAN style="RIGHT: auto">700 hits yes. But how many of them called you to take uo the offer? You really do not know how may read your advert. And if the product was attractive to them. Web has a higher level of interactivity than print .... but then again what are you trying to acheive ....</SPAN></div>
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<DIV style="BORDER-BOTTOM: #ccc 1px solid; BORDER-LEFT: #ccc 1px solid; PADDING-BOTTOM: 0px; LINE-HEIGHT: 0; MARGIN: 5px 0px; PADDING-LEFT: 0px; PADDING-RIGHT: 0px; HEIGHT: 0px; FONT-SIZE: 0px; BORDER-TOP: #ccc 1px solid; BORDER-RIGHT: #ccc 1px solid; PADDING-TOP: 0px" class=hr contentEditable=false readonly="true"></DIV><B><SPAN style="FONT-WEIGHT: bold">From:</SPAN></B> robert yawe <robertyawe@yahoo.co.uk><BR><B><SPAN style="FONT-WEIGHT: bold">To:</SPAN></B> Charles M <cmutsi@yahoo.com><BR><B><SPAN style="FONT-WEIGHT: bold">Cc:</SPAN></B> KICTAnet ICT Policy Discussions <kictanet@lists.kictanet.or.ke><BR><B><SPAN style="FONT-WEIGHT: bold">Sent:</SPAN></B> Monday, September 26, 2011 8:55 AM<BR><B><SPAN style="FONT-WEIGHT: bold">Subject:</SPAN></B> [kictanet] The death of print media<BR></FONT><BR>
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<DIV style="FONT-FAMILY: times, serif; FONT-SIZE: 12pt"><SPAN>Hi All,</SPAN></DIV>
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<DIV><SPAN><FONT class=yiv1980963841Apple-style-span size=3>I have finally realised that the print media is dead for all intent but the distribution of political p</FONT></SPAN>ropaganda here is my proof;</DIV>
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<DIV>5 years ago I could place an advert in the classified section of the Nation or Standard newspapers and receive over 500 responses, 2 years ago I would place a one eighth page full colour advert only to receive 150 responses, last week a placed a quarter page advert in the Nation and only received 5 responses.</DIV>
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<DIV>Interestingly, I placed a link on facebook and my website received over 700 hits within 4 hours, that's the final straw I will no longer spend a penny on print advertising and fully embrace online.</DIV>
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<DIV>Regards </DIV>
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<DIV style="FONT-FAMILY: times, serif; FONT-SIZE: 12pt">Robert Yawe<BR>KAY System Technologies Ltd<BR>Phoenix House, 6th Floor<BR>P O Box 55806 Nairobi, 00200<BR>Kenya<BR><BR></DIV>
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