<div>What is the ROI for print advertising when pay handsomely only to get no calls. <br></div><div><br></div><div>Thinking of the Generation Y, digital advertising is the future. Actually digital advertising revenues have already surpassed newspaper advertising in the US for example.</div>
<div><br></div><div><br></div><br><div class="gmail_quote">On Mon, Sep 26, 2011 at 12:32 PM, Charles Mutsi <span dir="ltr"><<a href="mailto:cmutsi@yahoo.com">cmutsi@yahoo.com</a>></span> wrote:<br><blockquote class="gmail_quote" style="margin:0 0 0 .8ex;border-left:1px #ccc solid;padding-left:1ex;">
<div><div style="color:#000;background-color:#fff;font-family:times new roman, new york, times, serif;font-size:12pt"><div><span>700 hits yes. But how many of them called you to take uo the offer? You really do not know how may read your advert. And if the product was attractive to them. Web has a higher level of interactivity than print .... but then again what are you trying to acheive ....</span></div>
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<div style="font-family:times new roman, new york, times, serif;font-size:12pt">
<div style="font-family:times new roman, new york, times, serif;font-size:12pt"><font size="2" face="Arial">
<b><span style="font-weight:bold">From:</span></b> robert yawe <<a href="mailto:robertyawe@yahoo.co.uk" target="_blank">robertyawe@yahoo.co.uk</a>><br><b><span style="font-weight:bold">To:</span></b> Charles M <<a href="mailto:cmutsi@yahoo.com" target="_blank">cmutsi@yahoo.com</a>><div class="im">
<br><b><span style="font-weight:bold">Cc:</span></b> KICTAnet ICT Policy Discussions <<a href="mailto:kictanet@lists.kictanet.or.ke" target="_blank">kictanet@lists.kictanet.or.ke</a>><br></div><b><span style="font-weight:bold">Sent:</span></b> Monday, September 26, 2011 8:55 AM<br>
<b><span style="font-weight:bold">Subject:</span></b> [kictanet] The death of print media<br></font><div><div class="h5"><br>
<div>
<div style="background-color:#fff;font-family:times new roman, new york, times, serif;color:#000;font-size:12pt">
<div style="font-family:times, serif;font-size:12pt"><span>Hi All,</span></div>
<div style="font-family:times, serif;font-size:12pt"><span><br></span></div>
<div><span><font size="3">I have finally realised that the print media is dead for all intent but the distribution of political p</font></span>ropaganda here is my proof;</div>
<div><br></div>
<div>5 years ago I could place an advert in the classified section of the Nation or Standard newspapers and receive over 500 responses, 2 years ago I would place a one eighth page full colour advert only to receive 150 responses, last week a placed a quarter page advert in the Nation and only received 5 responses.</div>
<div><br></div>
<div>Interestingly, I placed a link on facebook and my website received over 700 hits within 4 hours, that's the final straw I will no longer spend a penny on print advertising and fully embrace online.</div>
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<div>Regards </div>
<div><span lang="EN-US"> <br></span></div>
<div style="font-family:times, serif;font-size:12pt"> </div>
<div style="font-family:times, serif;font-size:12pt">Robert Yawe<br>KAY System Technologies Ltd<br>Phoenix House, 6th Floor<br>P O Box 55806 Nairobi, 00200<br>Kenya<br><br></div>
<div style="font-family:times, serif;font-size:12pt">Tel: <a href="tel:%2B254722511225" value="+254722511225" target="_blank">+254722511225</a>, <a href="tel:%2B254202010696" value="+254202010696" target="_blank">+254202010696</a></div>
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The Kenya ICT Action Network (KICTANet) is a multi-stakeholder platform for people and institutions interested and involved in ICT policy and regulation. The network aims to act as a catalyst for reform in the ICT sector in support of the national aim of ICT enabled growth and development.<br>
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KICTANetiquette : Adhere to the same standards of acceptable behaviors online that you follow in real life: respect people's times and bandwidth, share knowledge, don't flame or abuse or personalize, respect privacy, do not spam, do not market your wares or qualifications.<br>
</blockquote></div><br><br clear="all"><br>-- <br>Muthoni<br><br>My Blog: <a href="http://rugongo.blogspot.com/">http://rugongo.blogspot.com/</a><br>--------------------------------------------<br>Mahatma Gandhi once said:-<br>
<br>First they ignore you,<br>Then they laugh at you,<br>Then they fight you,<br>AND THEN YOU WIN!!!<br>