[kictanet] Inside the two years that shook Facebook and the world

[Ali Hussein]

Indeed. 

Ali Hussein
Principal
Hussein & Associates
+254 0713 601113 

Twitter: @AliHKassim
Skype: abu-jomo
LinkedIn: http://ke.linkedin.com/in/alihkassim

"We are what we repeatedly do. Excellence, therefore, is not an act but a habit."  ~ Aristotle


Sent from my iPad

> On 2 Mar 2018, at 9:35 AM, Barrack Otieno <otieno.barrack at gmail.com> wrote:
> 
> Hi Ali,
> 
> Interesting problem brought about by Convergence :-)
> 
> Regards
> 
>> On 3/2/18, Ali Hussein via kictanet <kictanet at lists.kictanet.or.ke> wrote:
>> Listers
>> 
>> Reading WIRED’s indepth story of Facebook’s nightmarish two years when it
>> was embroiled in a deep soul search of what it was reminds me of how Brands
>> today miss out on one of the most fundamental concepts of how Brands evolve.
>> Roger McNamee an early Facebook investor and Mentor to the CEO couldn’t have
>> put it better:-
>> 
>>  “You can assert till you’re blue in the face that you’re a platform, but
>> if your users take a different point of view, it doesn’t matter what you
>> assert.”
>> 
>> There in lies one of the biggest conundrums in #ModernMarketing. It is
>> particularly ironic that the mother of all #SocialMedia platforms missed
>> this basic fact of how Brands evolve in the age of Social Media. It doesn’t
>> matter a rat’s ass how you position yourself as a Brand when you are out of
>> touch with your core customer base and how they perceive you. It’s abit of
>> an oxymoron because Savvy Marketers would know that to get positioning right
>> you might want to understand your customer. :-)
>> 
>> So the problem with Facebook and other social media platforms is this:-
>> 
>> Are they a News Operation or are they a neutral platform that exists to give
>> voice to anyone who wants to use the platform #FakeNews be damned. This
>> Wired story riveted me. You should read it too.
>> 
>> https://www.wired.com/story/inside-facebook-mark-zuckerberg-2-years-of-hell/?utm_campaign=digest&utm_medium=email&utm_source=nuzzel
>> 
>> Ali Hussein
>> Principal
>> Hussein & Associates
>> +254 0713 601113
>> 
>> Twitter: @AliHKassim
>> Skype: abu-jomo
>> LinkedIn: http://ke.linkedin.com/in/alihkassim
>> 
>> "We are what we repeatedly do. Excellence, therefore, is not an act but a
>> habit."  ~ Aristotle
>> 
>> 
>> Sent from my iPad
> 
> 
> -- 
> Barrack O. Otieno
> +254721325277
> +254733206359
> Skype: barrack.otieno
> PGP ID: 0x2611D86A
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