[kictanet] Inside the two years that shook Facebook and the world

[Barrack Otieno]

Hi Ali,

Interesting problem brought about by Convergence :-)

Regards

On 3/2/18, Ali Hussein via kictanet <kictanet at lists.kictanet.or.ke> wrote:
> Listers
>
> Reading WIRED’s indepth story of Facebook’s nightmarish two years when it
> was embroiled in a deep soul search of what it was reminds me of how Brands
> today miss out on one of the most fundamental concepts of how Brands evolve.
> Roger McNamee an early Facebook investor and Mentor to the CEO couldn’t have
> put it better:-
>
>   “You can assert till you’re blue in the face that you’re a platform, but
> if your users take a different point of view, it doesn’t matter what you
> assert.”
>
> There in lies one of the biggest conundrums in #ModernMarketing. It is
> particularly ironic that the mother of all #SocialMedia platforms missed
> this basic fact of how Brands evolve in the age of Social Media. It doesn’t
> matter a rat’s ass how you position yourself as a Brand when you are out of
> touch with your core customer base and how they perceive you. It’s abit of
> an oxymoron because Savvy Marketers would know that to get positioning right
> you might want to understand your customer. :-)
>
> So the problem with Facebook and other social media platforms is this:-
>
> Are they a News Operation or are they a neutral platform that exists to give
> voice to anyone who wants to use the platform #FakeNews be damned. This
> Wired story riveted me. You should read it too.
>
> https://www.wired.com/story/inside-facebook-mark-zuckerberg-2-years-of-hell/?utm_campaign=digest&utm_medium=email&utm_source=nuzzel
>
> Ali Hussein
> Principal
> Hussein & Associates
> +254 0713 601113
>
> Twitter: @AliHKassim
> Skype: abu-jomo
> LinkedIn: http://ke.linkedin.com/in/alihkassim
>
> "We are what we repeatedly do. Excellence, therefore, is not an act but a
> habit."  ~ Aristotle
>
>
> Sent from my iPad


-- 
Barrack O. Otieno
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