<html><head><meta http-equiv="content-type" content="text/html; charset=utf-8"></head><body dir="auto">Indeed. <br><br><div id="AppleMailSignature"><div><span style="-webkit-tap-highlight-color: rgba(26, 26, 26, 0.294118); -webkit-composition-fill-color: rgba(175, 192, 227, 0.231373);"><b>Ali Hussein</b></span></div><div><span style="-webkit-tap-highlight-color: rgba(26, 26, 26, 0.294118); -webkit-composition-fill-color: rgba(175, 192, 227, 0.231373);"><b>Principal</b></span></div><div><b style="background-color: rgba(255, 255, 255, 0);">Hussein & Associates</b></div><div style="font-family: Helvetica; font-size: medium; -webkit-tap-highlight-color: rgba(26, 26, 26, 0.296875); -webkit-composition-fill-color: rgba(175, 192, 227, 0.230469); -webkit-composition-frame-color: rgba(77, 128, 180, 0.230469); -webkit-text-size-adjust: auto; ">+254 0713 601113 </div><div style="font-family: Helvetica; font-size: medium; -webkit-tap-highlight-color: rgba(26, 26, 26, 0.296875); -webkit-composition-fill-color: rgba(175, 192, 227, 0.230469); -webkit-composition-frame-color: rgba(77, 128, 180, 0.230469); -webkit-text-size-adjust: auto; "><br></div><div><p style="margin: 0in 0in 0pt;"><span style="background-color: rgba(255, 255, 255, 0);">Twitter: @AliHKassim</span></p><span style="background-color: rgba(255, 255, 255, 0);"><font></font></span><p style="margin: 0in 0in 0pt;"><span style="background-color: rgba(255, 255, 255, 0);">Skype: abu-jomo</span></p><p style="margin: 0in 0in 0pt;"><span style="background-color: rgba(255, 255, 255, 0);">LinkedIn: <a href="http://ke.linkedin.com/in/alihkassim" target="_blank">http://ke.linkedin.com/in/alihkassim</a></span></p><font><br></font></div><div><span style="background-color: rgba(255, 255, 255, 0);">"We are what we repeatedly do. Excellence, therefore, is not an act but a habit." ~ Aristotle</span></div><div><br></div><div><span style="-webkit-tap-highlight-color: rgba(26, 26, 26, 0.294118); -webkit-composition-fill-color: rgba(175, 192, 227, 0.231373);"><br></span></div>Sent from my iPad</div><div><br>On 2 Mar 2018, at 9:35 AM, Barrack Otieno <<a href="mailto:otieno.barrack@gmail.com">otieno.barrack@gmail.com</a>> wrote:<br><br></div><blockquote type="cite"><div><span>Hi Ali,</span><br><span></span><br><span>Interesting problem brought about by Convergence :-)</span><br><span></span><br><span>Regards</span><br><span></span><br><span>On 3/2/18, Ali Hussein via kictanet <<a href="mailto:kictanet@lists.kictanet.or.ke">kictanet@lists.kictanet.or.ke</a>> wrote:</span><br><blockquote type="cite"><span>Listers</span><br></blockquote><blockquote type="cite"><span></span><br></blockquote><blockquote type="cite"><span>Reading WIRED’s indepth story of Facebook’s nightmarish two years when it</span><br></blockquote><blockquote type="cite"><span>was embroiled in a deep soul search of what it was reminds me of how Brands</span><br></blockquote><blockquote type="cite"><span>today miss out on one of the most fundamental concepts of how Brands evolve.</span><br></blockquote><blockquote type="cite"><span>Roger McNamee an early Facebook investor and Mentor to the CEO couldn’t have</span><br></blockquote><blockquote type="cite"><span>put it better:-</span><br></blockquote><blockquote type="cite"><span></span><br></blockquote><blockquote type="cite"><span> “You can assert till you’re blue in the face that you’re a platform, but</span><br></blockquote><blockquote type="cite"><span>if your users take a different point of view, it doesn’t matter what you</span><br></blockquote><blockquote type="cite"><span>assert.”</span><br></blockquote><blockquote type="cite"><span></span><br></blockquote><blockquote type="cite"><span>There in lies one of the biggest conundrums in #ModernMarketing. It is</span><br></blockquote><blockquote type="cite"><span>particularly ironic that the mother of all #SocialMedia platforms missed</span><br></blockquote><blockquote type="cite"><span>this basic fact of how Brands evolve in the age of Social Media. It doesn’t</span><br></blockquote><blockquote type="cite"><span>matter a rat’s ass how you position yourself as a Brand when you are out of</span><br></blockquote><blockquote type="cite"><span>touch with your core customer base and how they perceive you. It’s abit of</span><br></blockquote><blockquote type="cite"><span>an oxymoron because Savvy Marketers would know that to get positioning right</span><br></blockquote><blockquote type="cite"><span>you might want to understand your customer. :-)</span><br></blockquote><blockquote type="cite"><span></span><br></blockquote><blockquote type="cite"><span>So the problem with Facebook and other social media platforms is this:-</span><br></blockquote><blockquote type="cite"><span></span><br></blockquote><blockquote type="cite"><span>Are they a News Operation or are they a neutral platform that exists to give</span><br></blockquote><blockquote type="cite"><span>voice to anyone who wants to use the platform #FakeNews be damned. This</span><br></blockquote><blockquote type="cite"><span>Wired story riveted me. You should read it too.</span><br></blockquote><blockquote type="cite"><span></span><br></blockquote><blockquote type="cite"><span><a href="https://www.wired.com/story/inside-facebook-mark-zuckerberg-2-years-of-hell/?utm_campaign=digest&utm_medium=email&utm_source=nuzzel">https://www.wired.com/story/inside-facebook-mark-zuckerberg-2-years-of-hell/?utm_campaign=digest&utm_medium=email&utm_source=nuzzel</a></span><br></blockquote><blockquote type="cite"><span></span><br></blockquote><blockquote type="cite"><span>Ali Hussein</span><br></blockquote><blockquote type="cite"><span>Principal</span><br></blockquote><blockquote type="cite"><span>Hussein & Associates</span><br></blockquote><blockquote type="cite"><span>+254 0713 601113</span><br></blockquote><blockquote type="cite"><span></span><br></blockquote><blockquote type="cite"><span>Twitter: @AliHKassim</span><br></blockquote><blockquote type="cite"><span>Skype: abu-jomo</span><br></blockquote><blockquote type="cite"><span>LinkedIn: <a href="http://ke.linkedin.com/in/alihkassim">http://ke.linkedin.com/in/alihkassim</a></span><br></blockquote><blockquote type="cite"><span></span><br></blockquote><blockquote type="cite"><span>"We are what we repeatedly do. Excellence, therefore, is not an act but a</span><br></blockquote><blockquote type="cite"><span>habit." ~ Aristotle</span><br></blockquote><blockquote type="cite"><span></span><br></blockquote><blockquote type="cite"><span></span><br></blockquote><blockquote type="cite"><span>Sent from my iPad</span><br></blockquote><span></span><br><span></span><br><span>-- </span><br><span>Barrack O. Otieno</span><br><span>+254721325277</span><br><span>+254733206359</span><br><span>Skype: barrack.otieno</span><br><span>PGP ID: 0x2611D86A</span><br></div></blockquote></body></html>