[kictanet] Cambridge Analytica and the Kenyan Elections

Wed May 10 14:34:03 EAT 2017

It's fallacy to consider Big Data as a preserve for traditional data as
most comments posit.

On the contrary Big Data is for the chaff, it looks for meaning where you
wouldn't find.  With the advent of social media there is more fodder for
data scientists who have backgrounds in psychology, anthropology, sociology
who work together with stasticians and computer scientiss to build
algorithms and API  that run on Natural Language Processing to mine data
and transform it into various dimensions.

Having said that be aware the biggest use case for Cambridge Analytical
solution is nuansing of communication campaigns to target behaviour change
especially in swing vote areas and also for gerry mandering of legislative
boundaries.

Watch the space.

Regards

Timothy Oriedo

Co-founder
Predictive Analytics

www.predictiveanalytics.co.ke

Timothy Oriedo

about.me/Timoriedo

On 10 May 2017 14:25, "Douglas Gichuki via kictanet" <
kictanet at lists.kictanet.or.ke> wrote:

> A major question for CA to answer is the quantum of voter fluidity in the
> Kenyan ecosystem. That is; what is the likelihood that there is an actual
> swing vote in Kenya? Are these swing voters online and on social media?
>
> The two major political groupings draw their support from what seem to be
> unmovable, unwavering and unquestioning bases. This is largely because of
> the central organising question of our politics around ethnic nationalism.
> As such, the exasperated voter in the middle is likely to be voting for a
> fringe candidate, or not voting at all. In this climate, who will CA be
> targeting with their psychometrics?
>
>
> On May 10, 2017 1:07 PM, "John Ndavula via kictanet" <
> kictanet at lists.kictanet.or.ke> wrote:
>
> In my book *Social Media Adoption and Campaigns in Kenya**, *scheduled
> for publication in June this year, I explore the relationship between
> social media and politics, more precisely the political campaign. One of
> the questions I address is: What power do social media exercise in the
> political campaign process in Kenya? Although my empirical data is hinged
> on the 2013 general elections, it is interesting to note that this question
> continues to excite interest in the 2017 political campaigns.
>
>
> John Ndavula
>
> On Wed, May 10, 2017 at 1:58 PM, Mutemi wa Kiama via kictanet <
> kictanet at lists.kictanet.or.ke> wrote:
>
>> Which company are NASA using?
>>
>> Edwin Kiama
>>
>> Thoughts become things... choose the good ones!
>>
>> ------------------------------------------------------------
>> -------------------------------------------
>> Social Justice Entrepreneur, Human Rights Defender,
>>
>> #DevolutionIsRevolution Champion
>>
>> The Wanjiku Agenda Kenya Foundation (WAKenya)
>> Ordinary, fearless Kenyans.
>>
>> https://www.facebook.com/wanjikurevolutionkenya
>>
>> https://twitter.com/WanjikuRevolt
>>
>> https://plus.google.com/u/1/+WanjikuMapinduzi/posts
>>
>> http://www.scribd.com/wmkenya
>>
>>
>> "Never doubt that a small group of thoughtful, committed people can
>> change the world. Indeed, it is the only thing that ever
>> has." ~Margaret Mead
>>
>>
>>
>> On 10 May 2017 1:35 p.m., "Ali Hussein via kictanet" <
>> kictanet at lists.kictanet.or.ke> wrote:
>>
>> Grace and all
>>
>> There is enough digital data in this country to tip an election. With
>> over 6 million Facebook users (Maybe the FB team on this list can verify
>> it), with our own version of fake news and negative websites going up both
>> for and against the incumbents and the opposition, with Kenyans being one
>> of the most digitally savvy in the continent the stage is set for
>> interesting times.
>>
>> One thing is for sure - We have enough digital data in this country to
>> tip an election.
>>
>> We are now mainstream digitally. Fact.
>>
>> Oh..And NASA also has the equivalent of CA on their side. :-) So this is
>> evenly matched when it comes to digital arsenals. All I can tell you guys
>> is this:-
>>
>> Buy popcorn, a coke, or your other favourite drink and enjoy the show.
>> Just don't forget to vote for your favourite candidate!! Or Party! :-)
>>
>> Regards
>>
>> *Ali Hussein*
>>
>> *Principal*
>>
>> *Hussein & Associates*
>>
>>
>>
>> Tel: +254 713 601113
>>
>> Twitter: @AliHKassim
>>
>> Skype: abu-jomo
>>
>> LinkedIn: http://ke.linkedin.com/in/alihkassim
>> <http://ke.linkedin.com/in/alihkassim>
>>
>>
>> 13th Floor , Delta Towers, Oracle Wing,
>>
>> Chiromo Road, Westlands,
>>
>> Nairobi, Kenya.
>>
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>> organizations that I work with.
>>
>> On Wed, May 10, 2017 at 12:29 PM, Grace Mutung'u via kictanet <
>> kictanet at lists.kictanet.or.ke> wrote:
>>
>>> Jubilee has contracted the services of global data mining company
>>> Cambridge Analytica in the run-up to the August presidential election.
>>>
>>> http://www.the-star.co.ke/news/2017/05/10/uhuru-hires-data-f
>>> irm-behind-trump-brexit-victories_c1557720
>>>
>>> Do we really have that much data in Kenya for the kind of data mining
>>> that Cambridge Analytica allegedly carries out?
>>> Interesting times....
>>>
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>
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> for people and institutions interested and involved in ICT policy and
> regulation. The network aims to act as a catalyst for reform in the ICT
> sector in support of the national aim of ICT enabled growth and development.
>
> KICTANetiquette : Adhere to the same standards of acceptable behaviors
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