<div dir="auto"><br>It's fallacy to consider Big Data as a preserve for traditional data as most comments posit.<div dir="auto"><br></div><div dir="auto">On the contrary Big Data is for the chaff, it looks for meaning where you wouldn't find. With the advent of social media there is more fodder for data scientists who have backgrounds in psychology, anthropology, sociology who work together with stasticians and computer scientiss to build algorithms and API that run on Natural Language Processing to mine data and transform it into various dimensions. </div><div dir="auto"><br></div><div dir="auto">Having said that be aware the biggest use case for Cambridge Analytical solution is nuansing of communication campaigns to target behaviour change especially in swing vote areas and also for gerry mandering of legislative boundaries. </div><div dir="auto"><br></div><div dir="auto"><br></div><div dir="auto">Watch the space.</div><div dir="auto"><br></div><div dir="auto">Regards </div><div dir="auto"><br></div><div dir="auto">Timothy Oriedo</div><div dir="auto"><br></div><div dir="auto">Co-founder</div><div dir="auto">Predictive Analytics </div><div dir="auto"><br></div><div dir="auto"><a href="http://www.predictiveanalytics.co.ke">www.predictiveanalytics.co.ke</a> </div><div dir="auto"><div data-smartmail="gmail_signature" dir="auto"> <br><br> <br><br>Timothy Oriedo<br><br><a href="http://about.me/Timoriedo">about.me/Timoriedo</a><br><br> </div></div></div><div class="gmail_extra"><br><div class="gmail_quote">On 10 May 2017 14:25, "Douglas Gichuki via kictanet" <<a href="mailto:kictanet@lists.kictanet.or.ke">kictanet@lists.kictanet.or.ke</a>> wrote:<br type="attribution"><blockquote class="gmail_quote" style="margin:0 0 0 .8ex;border-left:1px #ccc solid;padding-left:1ex"><div dir="auto">A major question for CA to answer is the quantum of voter fluidity in the Kenyan ecosystem. That is; what is the likelihood that there is an actual swing vote in Kenya? Are these swing voters online and on social media?<div dir="auto"><br></div><div dir="auto">The two major political groupings draw their support from what seem to be unmovable, unwavering and unquestioning bases. This is largely because of the central organising question of our politics around ethnic nationalism. As such, the exasperated voter in the middle is likely to be voting for a fringe candidate, or not voting at all. In this climate, who will CA be targeting with their psychometrics?<div dir="auto"><br></div></div></div><div class="gmail_extra"><br><div class="gmail_quote">On May 10, 2017 1:07 PM, "John Ndavula via kictanet" <<a href="mailto:kictanet@lists.kictanet.or.ke" target="_blank">kictanet@lists.kictanet.or.ke</a><wbr>> wrote:<br type="attribution"><blockquote class="m_7290443884523495724quote" style="margin:0 0 0 .8ex;border-left:1px #ccc solid;padding-left:1ex"><div dir="ltr"><p class="MsoNormal"><span style="line-height:107%"><font face="arial, helvetica, sans-serif">In my book <i>Social Media Adoption and Campaigns in Kenya</i><b>, </b>scheduled for publication in June this year, I
explore the relationship between social media and politics, more precisely the
political campaign. One of the questions I address is: What power do social
media exercise in the political campaign process in Kenya? Although my empirical
data is hinged on the 2013 general elections, it is interesting to note that
this question continues to excite interest in the 2017 political campaigns.</font><span style="font-size:12pt"></span></span></p><p class="MsoNormal"><span style="line-height:107%"><font face="arial, helvetica, sans-serif"><br></font></span></p><p class="MsoNormal"><span style="line-height:107%"><font face="arial, helvetica, sans-serif">John Ndavula</font></span></p></div><div class="gmail_extra"><br><div class="gmail_quote"><div class="m_7290443884523495724elided-text">On Wed, May 10, 2017 at 1:58 PM, Mutemi wa Kiama via kictanet <span dir="ltr"><<a href="mailto:kictanet@lists.kictanet.or.ke" target="_blank">kictanet@lists.kictanet.or.ke</a><wbr>></span> wrote:<br></div><blockquote class="gmail_quote" style="margin:0 0 0 .8ex;border-left:1px #ccc solid;padding-left:1ex"><div class="m_7290443884523495724elided-text"><div dir="auto">Which company are NASA using?<span><br><br><div data-smartmail="gmail_signature">Edwin Kiama<br><br>Thoughts become things... choose the good ones!<br><br>------------------------------<wbr>------------------------------<wbr>------------------------------<wbr>-------------<br>Social Justice Entrepreneur, Human Rights Defender, <br><br>#DevolutionIsRevolution Champion<br><br>The Wanjiku Agenda Kenya Foundation (WAKenya)<br>Ordinary, fearless Kenyans.<br><br><a href="https://www.facebook.com/wanjikurevolutionkenya" target="_blank">https://www.facebook.com/wanji<wbr>kurevolutionkenya</a><br><br><a href="https://twitter.com/WanjikuRevolt" target="_blank">https://twitter.com/WanjikuRev<wbr>olt</a><br><br><a href="https://plus.google.com/u/1/+WanjikuMapinduzi/posts" target="_blank">https://plus.google.com/u/1/+W<wbr>anjikuMapinduzi/posts</a><br><br><a href="http://www.scribd.com/wmkenya" target="_blank">http://www.scribd.com/wmkenya</a><br><br><br>"Never doubt that a small group of thoughtful, committed people can change the world. Indeed, it is the only thing that ever has." ~Margaret Mead<br><br> </div></span></div><div class="gmail_extra"><br><div class="gmail_quote"><div><div class="m_7290443884523495724m_851905675620825710h5">On 10 May 2017 1:35 p.m., "Ali Hussein via kictanet" <<a href="mailto:kictanet@lists.kictanet.or.ke" target="_blank">kictanet@lists.kictanet.or.ke</a><wbr>> wrote:<br type="attribution"></div></div><blockquote class="m_7290443884523495724m_851905675620825710m_-8832802971457652066quote" style="margin:0 0 0 .8ex;border-left:1px #ccc solid;padding-left:1ex"><div><div class="m_7290443884523495724m_851905675620825710h5"><div dir="ltr"><div class="gmail_default" style="font-family:georgia,serif">Grace and all</div><div class="gmail_default" style="font-family:georgia,serif"><br></div><div class="gmail_default" style="font-family:georgia,serif">There is enough digital data in this country to tip an election. With over 6 million Facebook users (Maybe the FB team on this list can verify it), with our own version of fake news and negative websites going up both for and against the incumbents and the opposition, with Kenyans being one of the most digitally savvy in the continent the stage is set for interesting times.</div><div class="gmail_default" style="font-family:georgia,serif"><br></div><div class="gmail_default" style="font-family:georgia,serif">One thing is for sure - We have enough digital data in this country to tip an election.</div><div class="gmail_default" style="font-family:georgia,serif"><br></div><div class="gmail_default" style="font-family:georgia,serif">We are now mainstream digitally. Fact.</div><div class="gmail_default" style="font-family:georgia,serif"><br></div><div class="gmail_default" style="font-family:georgia,serif">Oh..And NASA also has the equivalent of CA on their side. :-) So this is evenly matched when it comes to digital arsenals. All I can tell you guys is this:-</div><div class="gmail_default" style="font-family:georgia,serif"><br></div><div class="gmail_default" style="font-family:georgia,serif">Buy popcorn, a coke, or your other favourite drink and enjoy the show. Just don't forget to vote for your favourite candidate!! Or Party! :-)</div><div class="gmail_default" style="font-family:georgia,serif"><br></div><div class="gmail_default" style="font-family:georgia,serif">Regards </div><img src="http://t.sidekickopen16.com/e1t/o/5/f18dQhb0S7ks8dDMPbW2n0x6l2B9gXrN7sKj6v4LNdFMd_KMKRbM7xW4Wzv6P2zlZNzW26tGP91k1H6H0?si=6190904865718272&pi=e831e152-eb5f-45b1-bb08-11817ce739fe" style="display:none!important" height="1" width="1"><div class="gmail_extra"><br clear="all"><div><div class="m_7290443884523495724m_851905675620825710m_-8832802971457652066m_2122315716202014700gmail_signature" data-smartmail="gmail_signature"><div dir="ltr"><div><div dir="ltr"><div><div dir="ltr"><div><div dir="ltr"><div><div dir="ltr"><div dir="ltr"><p style="margin:0in 0in 0pt"><b><font face="georgia, serif" size="2">Ali
Hussein</font></b></p><p style="margin:0in 0in 0pt"><b><font face="georgia, serif" size="2">Principal</font></b></p><p style="margin:0in 0in 0pt"><font face="georgia, serif" size="2"><b>Hussein & Associates</b></font></p><font size="2">
</font><p style="margin:0in 0in 0pt"><font size="2"> </font></p><p style="margin:0in 0in 0pt"><font size="2"><span style="font-family:georgia,serif"><span>T<font size="2">el: +254 713 60<font size="2">1113</font></font><br></span></span></font></p><p style="margin:0in 0in 0pt"><font size="2"><span style="font-family:georgia,serif"><span>Twitter: @AliHKassim</span><span></span></span></font></p><font size="2"><span style="font-family:georgia,serif">
</span></font><p style="margin:0in 0in 0pt"><font size="2"><span style="font-family:georgia,serif"><span>Skype: abu-jomo</span></span></font></p><p style="margin:0in 0in 0pt"><font size="2"><span style="font-family:georgia,serif"><span>LinkedIn: <a href="http://ke.linkedin.com/in/alihkassim" target="_blank">http://ke.linkedin.com/in/alih<wbr>kassim</a></span><a href="http://ke.linkedin.com/in/alihkassim" target="_blank"><span style="color:windowtext;text-decoration:none"></span></a></span></font></p><p style="margin:0in 0in 0pt"><font size="2"><span style="font-family:georgia,serif"><br></span></font></p><p style="font-size:small;margin:0cm 0cm 0.0001pt;background-image:initial;background-position:initial;background-repeat:initial"><span style="font-size:9pt;font-family:georgia;color:black">13th Floor , Delta Towers, Oracle Wing,</span><span style="font-size:9.5pt;font-family:arial"></span></p><p style="font-size:small;margin:0cm 0cm 0.0001pt;background-image:initial;background-position:initial;background-repeat:initial"><span style="font-size:9pt;font-family:georgia;color:black">Chiromo Road, Westlands,</span><span style="font-size:9.5pt;font-family:arial"></span></p><p style="font-size:small;margin:0cm 0cm 0.0001pt;background-image:initial;background-position:initial;background-repeat:initial"><span style="font-size:9pt;font-family:georgia;color:black">Nairobi, Kenya.</span></p><font size="2"><span style="font-family:georgia,serif"><span><br><font size="1">Any information of a personal nature expressed in this email are purely mine and do not necessarily reflect the official positions of the organizations that I work with.</font></span></span></font><span style="font-family:"Baskerville Old Face","serif";font-size:11pt"></span><span style="font-size:11pt"></span>
<span style="font-family:"Baskerville Old Face","serif""></span></div></div></div></div></div></div></div></div></div></div></div></div>
<br><div class="gmail_quote"><div class="m_7290443884523495724m_851905675620825710m_-8832802971457652066quoted-text">On Wed, May 10, 2017 at 12:29 PM, Grace Mutung'u via kictanet <span dir="ltr"><<a href="mailto:kictanet@lists.kictanet.or.ke" target="_blank">kictanet@lists.kictanet.or.ke</a><wbr>></span> wrote:<br></div><blockquote class="gmail_quote" style="margin:0 0 0 .8ex;border-left:1px #ccc solid;padding-left:1ex"><div class="m_7290443884523495724m_851905675620825710m_-8832802971457652066quoted-text"><p dir="ltr">Jubilee has contracted the services of global data mining company Cambridge Analytica in the run-up to the August presidential election.</p>
<p dir="ltr"><a href="http://www.the-star.co.ke/news/2017/05/10/uhuru-hires-data-firm-behind-trump-brexit-victories_c1557720" target="_blank">http://www.the-star.co.ke/news<wbr>/2017/05/10/uhuru-hires-data-f<wbr>irm-behind-trump-brexit-victor<wbr>ies_c1557720</a></p>
<p dir="ltr">Do we really have that much data in Kenya for the kind of data mining that Cambridge Analytica allegedly carries out? <br>
Interesting times.... </p>
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