[kictanet] 'Genericide': When brands get too big, Local Brands?

[Irene Njuguna]

Very interesting Rop. Thanks for sharing

On Jul 14, 2017 12:26 PM, "kanini mutemi via kictanet" <
kictanet at lists.kictanet.or.ke> wrote:

> Wow! Thanks for this Gideon- Genericide!!!
>
>
>
> On Thu, Jul 13, 2017 at 11:30 AM, Gideon via kictanet <
> kictanet at lists.kictanet.or.ke> wrote:
>
>> I stumbled upon this interesting article on IP
>>
>> What do escalators, asprin and yo-yos have in common? They're all victims
>> of 'genericide'. Rhodri Marsden explores the perils of ubiquity for
>> products; ...
>>
>> From the article, one of the most regularly used verbs in the 21st
>> century that shouldn't be used as a verb at all is "to google". When we
>> refer to "googling" for products and services, we generally mean visiting
>> google.com and typing in a query – but it could equally mean searching
>> the internet by other means, too. There was a point where Larry Page and
>> Sergey Brin, Google's founders, would have embraced the idea of their brand
>> into a verb; indeed, the first reference found to "googling" occurs within
>> something posted online by Page himself on 8 July 1998.
>>
>> https://www.independent.co.uk/news/business/analysis-and-fea
>> tures/genericide-when-brands-get-too-big-2295428.html
>>
>> B
>> ​est,
>> Rop.​
>>
>> _______________________________________________
>> kictanet mailing list
>> kictanet at lists.kictanet.or.ke
>> https://lists.kictanet.or.ke/mailman/listinfo/kictanet
>> Twitter: http://twitter.com/kictanet
>> Facebook: https://www.facebook.com/KICTANet/
>>
>> Unsubscribe or change your options at https://lists.kictanet.or.ke/m
>> ailman/options/kictanet/kaninimutemi%40gmail.com
>>
>> The Kenya ICT Action Network (KICTANet) is a multi-stakeholder platform
>> for people and institutions interested and involved in ICT policy and
>> regulation. The network aims to act as a catalyst for reform in the ICT
>> sector in support of the national aim of ICT enabled growth and development.
>>
>> KICTANetiquette : Adhere to the same standards of acceptable behaviors
>> online that you follow in real life: respect people's times and bandwidth,
>> share knowledge, don't flame or abuse or personalize, respect privacy, do
>> not spam, do not market your wares or qualifications.
>>
>>
>
>
> --
> *Mercy Mutemi, Advocate*.
>
>
>
>
> _______________________________________________
> kictanet mailing list
> kictanet at lists.kictanet.or.ke
> https://lists.kictanet.or.ke/mailman/listinfo/kictanet
> Twitter: http://twitter.com/kictanet
> Facebook: https://www.facebook.com/KICTANet/
>
> Unsubscribe or change your options at https://lists.kictanet.or.ke/
> mailman/options/kictanet/injuguna5%40gmail.com
>
> The Kenya ICT Action Network (KICTANet) is a multi-stakeholder platform
> for people and institutions interested and involved in ICT policy and
> regulation. The network aims to act as a catalyst for reform in the ICT
> sector in support of the national aim of ICT enabled growth and development.
>
> KICTANetiquette : Adhere to the same standards of acceptable behaviors
> online that you follow in real life: respect people's times and bandwidth,
> share knowledge, don't flame or abuse or personalize, respect privacy, do
> not spam, do not market your wares or qualifications.
>
>
-------------- next part --------------
An HTML attachment was scrubbed...
URL: <https://lists.kictanet.or.ke/pipermail/kictanet/attachments/20170714/231149d3/attachment.htm>