[kictanet] 'Genericide': When brands get too big, Local Brands?

[kanini mutemi]

Wow! Thanks for this Gideon- Genericide!!!



On Thu, Jul 13, 2017 at 11:30 AM, Gideon via kictanet <
kictanet at lists.kictanet.or.ke> wrote:

> I stumbled upon this interesting article on IP
>
> What do escalators, asprin and yo-yos have in common? They're all victims
> of 'genericide'. Rhodri Marsden explores the perils of ubiquity for
> products; ...
>
> From the article, one of the most regularly used verbs in the 21st century
> that shouldn't be used as a verb at all is "to google". When we refer to
> "googling" for products and services, we generally mean visiting
> google.com and typing in a query – but it could equally mean searching
> the internet by other means, too. There was a point where Larry Page and
> Sergey Brin, Google's founders, would have embraced the idea of their brand
> into a verb; indeed, the first reference found to "googling" occurs within
> something posted online by Page himself on 8 July 1998.
>
> https://www.independent.co.uk/news/business/analysis-and-fea
> tures/genericide-when-brands-get-too-big-2295428.html
>
> B
> ​est,
> Rop.​
>
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-- 
*Mercy Mutemi, Advocate*.
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