[kictanet] 'Genericide': When brands get too big, Local Brands?

Fri Jul 14 21:11:04 EAT 2017

Excellent indication towards contributing towards the future thesaurus!
Blessed day.
Regards/Wangari ---
Pray God Bless. 2013Wangari circa - "Being of the Light, We are Restored Through Faith in Mind, Body and Spirit; We Manifest The Kingdom of God on Earth".

    On Friday, 14 July 2017, 13:25, Irene Njuguna via kictanet <kictanet at lists.kictanet.or.ke> wrote:

 Very interesting Rop. Thanks for sharing
On Jul 14, 2017 12:26 PM, "kanini mutemi via kictanet" <kictanet at lists.kictanet.or.ke > wrote:

Wow! Thanks for this Gideon- Genericide!!! 

On Thu, Jul 13, 2017 at 11:30 AM, Gideon via kictanet <kictanet at lists.kictanet.or.ke > wrote:

I stumbled upon this interesting article on IP

What do escalators, asprin and yo-yos have in common? They're all victims of 'genericide'. Rhodri Marsden explores the perils of ubiquity for products; ...

>From the article, one of the most regularly used verbs in the 21st century that shouldn't be used as a verb at all is "to google". When we refer to "googling" for products and services, we generally mean visiting google.com and typing in a query – but it could equally mean searching the internet by other means, too. There was a point where Larry Page and Sergey Brin, Google's founders, would have embraced the idea of their brand into a verb; indeed, the first reference found to "googling" occurs within something posted online by Page himself on 8 July 1998.

https://www.independent.co.uk/ news/business/analysis-and-fea tures/genericide-when-brands-g et-too-big-2295428.html

Best,
Rop.
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