[kictanet] Dotsavvy Launches SavvyRide, A Free Ad-Support Taxi Mobile App

[Tony White]

Nice one Ali - good job I noticed the date already ;)


On 01/04/2016, Ali Hussein via kictanet <kictanet at lists.kictanet.or.ke> wrote:
> Hi All
>
> This might be of interest..
>
> Ali Hussein
> +254 0713 601113 / 0770906375
>
> Twitter: @AliHKassim
> Skype: abu-jomo
> LinkedIn: http://ke.linkedin.com/in/alihkassim
>
>
> "Discovery consists in seeing what everyone else has seen and thinking what
> no one else has thought".  ~ Albert Szent-Györgyi
>
> Sent from my iPad
>
>
> Ali Hussein
> Principal
> Hussein & Associates
> +254 0713 601113 / 0770906375
>
> Twitter: @AliHKassim
> Skype: abu-jomo
> LinkedIn: http://ke.linkedin.com/in/alihkassim
>
>
> "Discovery consists in seeing what everyone else has seen and thinking what
> no one else has thought".  ~ Albert Szent-Györgyi
>
> Sent from my iPad
>
> Begin forwarded message:
>
>> From: Dostavvy <info at dotsavvyafrica.com>
>> Date: 1 April 2016 at 7:32:57 AM EAT
>> To: alyhussein at me.com
>> Subject: Dotsavvy Launches SavvyRide, A Free Ad-Support Taxi Mobile App
>> Reply-To: Dostavvy <info at dotsavvyafrica.com>
>>
>>
>> Dotsavvy Launches SavvyRide, A Free Ad-Supported Taxi Mobile App For
>> Kenya
>> View this email in your browser
>>
>> Dotsavvy Launches SavvyRide, A Free Ad-Supported Taxi Mobile App For
>> Kenya
>> Dotsavvy Limited (Dotsavvy), Kenya’s first Digital Business Agency is set
>> to launch SavvyRide, a free on-demand taxi mobile app and service
>> supported though advertising
>>
>> Nairobi, 1st April 2016 - Kenya’s on-demand digital services space is set
>> to experience the arrival of SavvyRide, a new and free on-demand taxi
>> mobile app to be launched by Dotsavvy from the 1st April 2016. SavvyRide,
>> as Dotsavvy will be soon be rebranded, is an innovative mobile app that
>> enables commuters throughput Kenya to simply ‘push the button’ on their
>> mobile devices and a taxi will come to their location within minutes, for
>> a free ride.
>>
>> SavvyRide is different from other players in this space such as Uber and
>> Easy Taxi in that it offers its on-demand taxi service free of charge and
>> makes money by running ads on dedicated high definition (HD) screens
>> throughout its taxis. This means that commuters can travel for free
>> throughout Kenya and all they need to do is watch TV commercials for the
>> duration of their trip.
>>
>> According to Sarah Ntiro, SavvyRide’s Project Manager, the service was
>> developed after over a year of on the ground research to find out what
>> Kenyan consumers were looking for when it came to on-demand taxi services.
>> This research informed the decision to launch SavvyRide to disrupt Kenya’s
>> incumbent on-demand taxi services.
>>
>> ‘By offering SavvyRide, we are making it possible for Kenyans to travel
>> throughout the county for free. No one can argue that this is a value
>> proposition that is hard to beat. As a result, our modest projections show
>> that we can capture over 20% marketshare of the on-demand taxi services
>> market by July 2016 on this basis’ said Sarah Ntiro.
>>
>> SavvyRide will initially be rolled-out from 1st April 2016 in Nairobi and
>> its environs and will expand over the next few months to Mombasa, Kisumu,
>> Nakuru and Eldoret. The SavvyRide team has already been recruiting
>> hundreds of taxi drivers in Nairobi who are eager to get started as they
>> want to compete
>> with Uber and Easy Taxi drivers on equal terms.
>>
>> SavvyRide has also secured key brand advertisers who want to market their
>> offerings to SavvyRide customers as they commute using the free service.
>> SavvyRide’s ultimate ambition is to expand the service not just in Kenya
>> but across Africa and the rest of the world with its radically disruptive
>> business model.
>>
>> SavvyRide will be available for download on Google Play and the Apple App
>> Store from today, the 1st April 2016.
>>
>> Do remember that today is the 1st April 2016 so this is the perfect day to
>> launch SavvyRide.
>>
>> Media Contacts
>>
>> Sarah Ntiro
>> SavvyRide Project Manager
>> Email: sarah at dotsavvyafrica.com
>> Phone: +254 20 8077108/9
>>
>>
>>
>>
>> Copyright © 2016 Dotsavvy, All rights reserved.
>> You were added to this list to receive email communications from Dotsavvy
>>
>>
>> Our mailing address is:
>> Dotsavvy
>> P.O.Box 2484-00200
>> Nairobi 00200
>> Kenya
>>
>> Add us to your address book
>>
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>


-- 
Tony White