[kictanet] Dotsavvy Launches SavvyRide, A Free Ad-Support Taxi Mobile App

Fri Apr 1 10:33:25 EAT 2016

"This means that commuters can travel for free throughout Kenya and all they need to do is watch TV commercials for the duration of their trip"

Let us try to imagine that such a service would be there even after April 1st!!!!!!

Warm Furahi Day Greetings,

Free Basics, Uber reared their horned-heads into the Digital Content Creators forum with CS Mucheru firmly expressing his stance for "half a loaf or unbalanced diet theorem is better than no food at all".

This did not seem to augur well with the local content creators from the audience murmurs and audience speaker comments made. Why?? 

Later in the day, it was cited that one of the international education publishers - Pearson started an education initiative in Tanzania then pulled out, a former staff has picked it up, cleaned it up and launched it in Kenya. In addition to reference to the expanding education network for Bridge schools.
It seems disruption when it comes from "international players" is viewed as unstable,  unfair leverage by coming in with big foreign monies that the local creator may never access, not necessarily solving local needs but prescribing the solutions with their interests, they may and at times have walked out any time.

How open is this open market space - because I assure you  the local content creators did not seem "amused".

Blessed day.

Regards/Wangari

---
Pray God Bless. 2013Wangari circa - "Being of the Light, We are Restored Through Faith in Mind, Body and Spirit; We Manifest The Kingdom of God on Earth".

--------------------------------------------
On Fri, 1/4/16, Ali Hussein via kictanet <kictanet at lists.kictanet.or.ke> wrote:

 Subject: [kictanet] Dotsavvy Launches SavvyRide, A Free Ad-Support Taxi Mobile App
 To: wangarikabiru at yahoo.co.uk
 Cc: "Ali Hussein" <ali at hussein.me.ke>
 Date: Friday, 1 April, 2016, 8:49

 Hi
 All
 This might be of interest..
 Ali
 Hussein+254 0713
 601113 / 0770906375
 Twitter: @AliHKassimSkype: abu-jomoLinkedIn: http://ke.linkedin.com/in/alihkassim

 "Discovery consists in seeing what
 everyone else has seen and thinking what no one else has
 thought".  ~ Albert Szent-Györgyi
 Sent from my iPad

 Ali
 HusseinPrincipalHussein & Associates+254 0713
 601113 / 0770906375
 Twitter: @AliHKassimSkype: abu-jomoLinkedIn: http://ke.linkedin.com/in/alihkassim

 "Discovery consists in seeing what
 everyone else has seen and thinking what no one else has
 thought".  ~ Albert Szent-Györgyi
 Sent from my iPad
 Begin forwarded message:

 From: Dostavvy
 <info at dotsavvyafrica.com>
 Date: 1 April 2016 at 7:32:57 AM EAT
 To: alyhussein at me.com
 Subject: Dotsavvy Launches SavvyRide, A Free
 Ad-Support Taxi Mobile App
 Reply-To: Dostavvy <info at dotsavvyafrica.com>

 		Dotsavvy Launches SavvyRide, A Free Ad-Support Taxi
 Mobile App

                             Dotsavvy Launches SavvyRide, A
 Free Ad-Supported Taxi Mobile App For Kenya

                             View
 this email in your browser

                             Dotsavvy
 Launches SavvyRide, A Free Ad-Supported Taxi Mobile App For
 Kenya

 Dotsavvy
 Limited (Dotsavvy), Kenya’s first Digital Business
 Agency is set to launch SavvyRide, a free on-demand taxi
 mobile app and service supported though advertising

 Nairobi, 1st April 2016 - Kenya’s on-demand digital
 services space is set to experience the arrival of
 SavvyRide, a new and free on-demand taxi mobile app to be
 launched by Dotsavvy from the 1st April 2016. SavvyRide, as
 Dotsavvy will be soon be rebranded, is an innovative mobile
 app that enables commuters throughput Kenya to simply
 ‘push the button’ on their mobile devices and a taxi
 will come to their location within minutes, for a free
 ride.

 SavvyRide is different from other players in
 this space such as Uber and Easy Taxi in that it offers its
 on-demand taxi service free of charge and makes money by
 running ads on dedicated high definition (HD) screens
 throughout its taxis. This means that commuters can travel
 for free throughout Kenya and all they need to do is watch
 TV commercials for the duration of their trip.

 According to Sarah Ntiro, SavvyRide’s Project Manager, the
 service was developed after over a year of on the ground
 research to find out what Kenyan consumers were looking for
 when it came to on-demand taxi services. This research
 informed the decision to launch SavvyRide to disrupt
 Kenya’s incumbent on-demand taxi services.

 ‘By offering SavvyRide, we are making it possible for
 Kenyans to travel throughout the county for free. No one can
 argue that this is a value proposition that is hard to beat.
 As a result, our modest projections show that we can capture
 over 20% marketshare of the on-demand taxi services market
 by July 2016 on this basis’ said Sarah Ntiro.

 SavvyRide will initially be rolled-out from 1st April 2016
 in Nairobi and its environs and will expand over the next
 few months to Mombasa, Kisumu, Nakuru and Eldoret. The
 SavvyRide team has already been recruiting hundreds of taxi
 drivers in Nairobi who are eager to get started as they want
 to compete 

 with Uber and Easy Taxi drivers on equal terms.

 SavvyRide has also secured key brand advertisers who want to
 market their offerings to SavvyRide customers as they
 commute using the free service. SavvyRide’s ultimate
 ambition is to expand the service not just in Kenya but
 across Africa and the rest of the world with its radically
 disruptive business model.

 SavvyRide will be available for download on Google Play and
 the Apple App Store from today, the 1st April 2016.

 Do remember that today is the 1st April 2016 so this is the
 perfect day to launch SavvyRide.

 Media Contacts

 Sarah Ntiro

 SavvyRide Project Manager

 Email: sarah at dotsavvyafrica.com

 Phone: +254 20 8077108/9

                             Copyright © 2016 Dotsavvy,
 All rights reserved.

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