[kictanet] Fwd: Digital Migration - Set Top Box Ownership

Wed Feb 18 16:57:49 EAT 2015

#KOTNews, Youtube, DVD/VCD Piracy, DSTV, ZUKU,Mobile Content etc..and that
these services offer what Caroline Mutoko said "TV is what I want, when I
want, how I want" as opposed to these analog broadcasters that fix shows and
subject consumers to what they think is best...am just saying!

From: kictanet
[mailto:kictanet-bounces+bkioko=bernsoft.com at lists.kictanet.or.ke] On Behalf
Of Mwendwa Kivuva via kictanet
Sent: Wednesday, February 18, 2015 4:37 PM
To: bkioko at bernsoft.com
Subject: Re: [kictanet] Fwd: Digital Migration - Set Top Box Ownership

In Summary.

35% of TV owners own a setbox.

Of that 35%, GOtv 37%, Startimes 23%, DStv 20%, Zuku 16%, Independent STBs
5%=Total 101%

It seems Kenyans have better things to do with their money than buy STBs.

______________________
Mwendwa Kivuva, Nairobi, Kenya

"There are some men who lift the age they inhabit, till all men walk on
higher ground in that lifetime." - Maxwell Anderson

On 18 February 2015 at 16:03, Ali Hussein via kictanet
<kictanet at lists.kictanet.or.ke> wrote:

Listers

This just came through.

Regards

Ali Hussein

+254 770 906375 / 0713 601113

Twitter: @AliHKassim

Skype: abu-jomo

LinkedIn: http://ke.linkedin.com/in/alihkassim

Blog: www.alyhussein.com <http://www.alyhussein.com/> 

"I fear the day technology will surpass human interaction. The world will
have a generation of idiots".  ~ Albert Einstein

Sent from my iPad

Begin forwarded message:

From: Rehema Muniu <Rehema.Muniu at ipsos.com>
Date: February 18, 2015 at 3:17:03 PM EAT
Cc: Tom Mzungu <Tom.Mzungu at ipsos.com>, Kui Kariuki <Kui.Kariuki at ipsos.com>
Subject: Digital Migration - Set Top Box Ownership

Good day,

Attached are findings on set top box ownership generated from the Ipsos Day
After Recall data collected from 2nd to 16th February.

These findings are based on TV owners interviewed across the country using
Computer Aided Telephonic Interviews.

We will keep you updated on the implications of digital migration.

Best regards,

Rehema Muniu

Director

Ipsos MediaCT

Acorn House, 97 James Gichuru Road, Lavington
P.O. Box 68230 - 00200 City Square, Nairobi

Tel: +254 20 3862721-33  I  Mobile: +254 722 340 593 

rehema.muniu at ipsos.com

http://www.ipsos.com <http://www.ipsos.com/>  | http://www.ipsos.co.ke
<http://www.ipsos.co.ke/> .

The Home of Researchers

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