[kictanet] Fwd: Digital Migration - Set Top Box Ownership

[Mwendwa Kivuva]

In Summary.
35% of TV owners own a setbox.
Of that 35%, GOtv 37%, Startimes 23%, DStv 20%, Zuku 16%, Independent STBs
5%=Total 101%

It seems Kenyans have better things to do with their money than buy STBs.

______________________
Mwendwa Kivuva, Nairobi, Kenya

"There are some men who lift the age they inhabit, till all men walk on
higher ground in that lifetime." - Maxwell Anderson


On 18 February 2015 at 16:03, Ali Hussein via kictanet <
kictanet at lists.kictanet.or.ke> wrote:

> Listers
>
> This just came through.
>
> Regards
>
>
> *Ali Hussein*
>
> +254 770 906375 / 0713 601113
>
> Twitter: @AliHKassim
>
> Skype: abu-jomo
>
> LinkedIn: http://ke.linkedin.com/in/alihkassim
> <http://ke.linkedin.com/in/alihkassim>
>
> Blog: www.alyhussein.com
>
> "I fear the day technology will surpass human interaction. The world will
> have a generation of idiots".  ~ Albert Einstein
>
> Sent from my iPad
>
> Begin forwarded message:
>
> *From:* Rehema Muniu <Rehema.Muniu at ipsos.com>
> *Date:* February 18, 2015 at 3:17:03 PM EAT
> *Cc:* Tom Mzungu <Tom.Mzungu at ipsos.com>, Kui Kariuki <
> Kui.Kariuki at ipsos.com>
> *Subject:* *Digital Migration - Set Top Box Ownership*
>
>  Good day,
>
>
>
> Attached are findings on set top box ownership generated from the Ipsos
> Day After Recall data collected from 2nd to 16th February.
>
>
>
> These findings are based on TV owners interviewed across the country using
> Computer Aided Telephonic Interviews.
>
>
>
> We will keep you updated on the implications of digital migration.
>
>
>
> Best regards,
>
>
>
> *Rehema Muniu*
>
> Director
>
> *Ipsos MediaCT*
>
>
>   Acorn House, 97 James Gichuru Road, Lavington
> P.O. Box 68230 - 00200 City Square, Nairobi
>
> Tel: +254 20 3862721-33  I  Mobile: +254 722 340 593
>
> *rehema.muniu at ipsos.com <rehema.muniu at ipsos.com>*
>
> *http://www.ipsos.com <http://www.ipsos.com/>* | http://www.ipsos.co.ke.
>
> *The Home of Researchers*
>
>
>
>
>
>
>
>
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