[kictanet] Why are companies in Africa - From Telcos to Big Ticket Retailers - blind to the immense possibilities of BigData?

[S.M. Muraya]

Ali,

Big Data (captured through CRMs) is used to analyze citizen/client or
consumer (e.g. of healthcare) behaviour to offer better services? Yes? No?

Some of the answers to your question are social.

First, we do not care much for potential customers. We look for business
"quickies" and good personal or businesses relationships are not developed
that way.

Loyalty is a very vague concept in all societies where personal fidelity is
not valued or honoured.

In our treacherous society, Customer/Citizen Relationship Management (CRM)
systems are not prioritised.

We are treated like unwanted or unplanned consequences.

How much do the Top100.co.ke firms in Kenya invest in CRMs?

If the Kenyan police, judiciary, hospitals and pharmacies invested more in
CRMs, public health and security can be dramatically improved.

Problem is that CRMs are viewed as expensive not valuable. It takes
time/money to get them well deployed and utilized.

:)
On May 18, 2013 4:55 AM, "Ali Hussein" <ali at hussein.me.ke> wrote:

> There is a lot of talk about Big Data but in Africa we are playing at the
> fringes of this immense opportunity. From Telcos to Big Ticket retailers to
> National Postal Services with immense customer information on behavioral
> trends we seem to just stop there.
>
> What is hindering us? Is this too much Mumbo Jumbo? What can we do to
> unlock this mindset and tap into the treasure trove awaiting us on the
> other side?
>
>
>
> Ali Hussein
> CEO | 3mice interactive media Ltd
> Principal | Telemedia Africa Ltd
>
> +254 713 601113
>
> "The future belongs to him who knows how to wait." - Russian Proverb
>
> Sent from my iPad
>
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