[kictanet] Misleading, predatory "sweepstakes" adverts

[Harry Karanja]

Of greater concern to me is that unlike other promotions for Safaricom that promote a product of intrinsic value, this promotion appears to be simply a lottery. By law, such lotteries are supposed to contribute a percentage of the cash collected to charity, will Safaricom be doing the same?

Regards, 
Harry Karanja

Sent from my iPad

On Nov 22, 2012, at 2:18 PM, Matunda Nyanchama <mnyanchama at aganoconsulting.com> wrote:

> Friends
> 
> There is an ad on "Bonyeza Ushinde" running across the country on TV, SMS, newspapers which, in my considered view, is misleading and predatory. 
> 
> I have nothing against Safaricom running what is indeed a lottery, but they shouldn't suggest that every next person is winning! I have seen lotteries in other countries which, at the end of the ad, would add the winning odds. In one case, one lottery had a person with a rake standing next to a haystack. Meaning: try and find something small in that haystack.
> 
> I am wondering whether CCK shouldn't be monitoring such practices and take appropriate steps to avoid ongoing exploitation of even the illiterate who think sending 5 bob is going to win them millions.
> 
> Or what does the law/regulation require?
>  
> ----------------------------------------------------------------------------------------------
> Matunda Nyanchama, PhD, CISSP; mnyanchama at aganoconsulting.com
> Agano Consulting Inc.;  www.aganoconsulting.com; Twitter: nmatunda;  Skype: okiambe
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