[kictanet] Misleading, predatory "sweepstakes" adverts

[Solomon Mbũrũ Kamau]

@Harry, methinks Safaricom will say they are channelling the funds
collected to Safaricom Foundation, which will make an appropriate charity
to choose from for the funds.....



On 23 November 2012 13:14, Harry Karanja <kkairo at gmail.com> wrote:

> Of greater concern to me is that unlike other promotions for Safaricom
> that promote a product of intrinsic value, this promotion appears to be
> simply a lottery. By law, such lotteries are supposed to contribute a
> percentage of the cash collected to charity, will Safaricom be doing the
> same?
>
> Regards,
> Harry Karanja
>
> Sent from my iPad
>
> On Nov 22, 2012, at 2:18 PM, Matunda Nyanchama <
> mnyanchama at aganoconsulting.com> wrote:
>
> Friends
>
> There is an ad on "Bonyeza Ushinde" running across the country on TV, SMS,
> newspapers which, in my considered view, is misleading and predatory.
>
> I have nothing against Safaricom running what is indeed a lottery, but
> they shouldn't suggest that every next person is winning! I have seen
> lotteries in other countries which, at the end of the ad, would add the
> winning odds. In one case, one lottery had a person with a rake standing
> next to a haystack. Meaning: try and find something small in that haystack.
>
> I am wondering whether CCK shouldn't be monitoring such practices and take
> appropriate steps to avoid ongoing exploitation of even the illiterate who
> think sending 5 bob is going to win them millions.
>
> Or what does the law/regulation require?
>
>
> ----------------------------------------------------------------------------------------------
> Matunda Nyanchama, PhD, CISSP; mnyanchama at aganoconsulting.com
> Agano Consulting Inc.;  www.aganoconsulting.com; Twitter: nmatunda;
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> for people and institutions interested and involved in ICT policy and
> regulation. The network aims to act as a catalyst for reform in the ICT
> sector in support of the national aim of ICT enabled growth and development.
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> KICTANetiquette : Adhere to the same standards of acceptable behaviors
> online that you follow in real life: respect people's times and bandwidth,
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> not spam, do not market your wares or qualifications.
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