[kictanet] FW: Mobile Apps Worldwide Forecast 2011-2015

Mon Feb 13 11:10:09 EAT 2012

Listers,

Given Bwana Ndemo’s interview at KISS FM this morning, this might be an interesting read as we look into the future of mobile applications in Kenya. We should have a Kenyan version of the analysis that is free!

Bwana Ndemo, maybe to beat the skeptics, we should start having these mobile applications being tested and used mashinani!...as we go the county way. For most “seeing is believing”.

If we do not have these solving rural problems and being scaled (taken up by operators like mpesa), I worry that they will be stuck in iHUB, NaiLab, iLab….and the many Hubs/Labs coming up.

Can we get the rolling out going!

Edith

From: John White [mailto:info at portioresearch.com]
Sent: Monday, February 13, 2012 10:37 AM
To: John White
Subject: Mobile Apps Worldwide Forecast 2011-2015

Market research now available: February 2012 -

Disruptive Mobile Applications and Services 2011-2015

Analysis of New Disruptive Apps and Growth Forecasts for the Worldwide Mobile Applications Market to 2015

Published Q3 2011

You can now take advantage of our special promotional saving: Save a massive 60% off the regular price! Even better VALUE for you. February 2012 ONLY. See below for details.

About this new report

The mobile apps space is exploding and user numbers are growing faster than anyone previously expected. You cannot afford to miss this rapidly expanding opportunity, and this is your essential guide to this fast-paced market, offering you full 5-year forecasts for mobile subscribers, smartphone shipments, apps users, apps downloads and apps revenues. As you read this report, you will clearly see the mobile apps market growing from 18.4 billion app downloads in 2011 to over 89 billion downloads in 2015, with annual revenues set to grow to over USD 60 Bn over the same period.

For full details and to see a brochure and listing of Table of Contents, please visit online at http://www.portioresearch.com/Disruptive_apps.html

With new forecasts and market sizing, the rapidly evolving worldwide mobile applications market is comprehensively reassessed in this exciting new market study – with particular focus on the current breed of hugely popular disruptive applications and services (Mobile Video, Social Networking, Mobile VoIP, Bulk Messaging Services, and Mobile Payments) and the threats and opportunities that they respectively present to mobile operators.

Mobile Network Operators (MNOs) are facing a variety of threats from disruptive mobile applications and services including the rapidly-growing demands of mobile video, social networking, mobile VoIP, bulk discount messaging services and new evolving mobile payments – all of which are discussed in this report.

MNOs have turned to value-added services in order to counter their falling voice ARPUs (Average Revenue per User) by increasing data ARPUs. And with mobile applications and services currently taking the mobile industry by storm and creating new opportunities, strategies are witnessing a seismic shift towards a stronger mobile applications focus in this quest to increase revenue. Certainly MNOs can ill afford to ignore these apps and services. After all, this innovative and this new league of apps and services has attracted millions of users worldwide and has helped MNOs to gain subscribers’ loyalty, and to also drive the next wave of subscriber acquisition.

But MNOs need to be mindful of the long term ramifications – including that emerging disruptive applications and services ultimately threaten their key revenue generators: voice and SMS. Many of these new apps and services are placing considerable demands on network capacity, much of which is not consistent with generating increasing service revenues from subscribers. This new study thoroughly examines the current breed of disruptive mobile applications and services, as well as the wider mobile apps market at worldwide and regional levels, app stores and app development:

This detailed 165-page report profiles all the leading app stores:

·         Apple App Store

·         Google Android Market

·         BlackBerry App World

·         Nokia Ovi Store

·         Windows Phone 7 Marketplace

This new market study fully assesses the threats and opportunities that these hugely popular disruptive mobile applications and services present to MNOs.

Exciting case studies include:

·         Angry Birds

·         MobiTV

·         YouTube

·         Facebook

·         Twitter

·         Skype

·         Nimbuzz

·         SMS GupShup

·         Square

·         Bango

·         Boku

To view the sales brochure for this exciting market-leading new report, please click here http://www.portioresearch.com/Disruptive_apps_brochure_July11.pdf

Key features of this packed 165-page new report include:

·         Essential reading for all in the fast evolving mobile space

·         Grasp how the growing phenomenon of apps and services has proven disruptive and is changing the revenue flows and stakeholders involved in the mobile ecosystem

·         Identify new opportunities within the mobile apps sector

·         Appreciate how these new disruptive apps and services could ultimately kill voice and SMS cash cows

·         Assess the counter-measures/strategies MNOs can deploy to avoid becoming “dumb-pipes” and mere facilitators for these data services

·         Compare popular app stores by total apps available; percentage of game and non-game apps; percentage of free and paid apps; total number of downloads

·         Study invaluable supporting case studies and profiles

·         Features a full updated glossary of terms; and methodology for our apps forecasts

·         Report covers YouTube, Facebook, Twitter, Skype, Angry Birds, MobiTV, Google+, Nimbuzz, SMS GupShup, Square, Bango, Boku, Apple App Store, Google Android Market, BlackBerry App World, Nokia Ovi Store, Windows Phone 7 Marketplace and much more

·         All this and much more in this must-have 165-page report

To view the complete Table of Contents in detail, complete with List of all Figures and Tables, please click here http://www.portioresearch.com/Disruptive_apps_ToC.pdf

Table of Contents

Introduction

Worldwide Mobile Market

Mobile Applications Market

  Types of Mobile Applications

  Growth of Mobile Applications Business

    Evolution of Mobile Applications Market

    Monetising the Mobile Applications Business

  Role of Handsets in the Uptake of Mobile Applications

    iPhone and the Growth of Mobile Applications

  Opportunities for Stakeholders

    Advertisers

    Owners – Smartphone Vendors and MNOs

    Developers

    Application Stores

Market Size

  Forecast Methodology

  Market Size

    Mobile Application User Base

    Mobile Application Downloads

    Mobile Application Revenues – Application Sales, Advertisements and In-app Payments

  Comparison between new and previous forecasts

Value Chain

Popular Mobile Application Stores

    Types of Application Stores

    Apple App Store

    Google Android Market

    BlackBerry App World

    Nokia Ovi Store

    Windows Phone 7 Marketplace

    Comparison of Application Stores

Mobile Apps Development

  Mobile Apps Market – A Growing Phenomena

  Opportunities for Developers

  Revenue Model

  What Goes into Developing a Successful Mobile App

  Success Stories

    Case Study: Angry Birds

App Development – Is there any money in it?

Disruptive Applications and Services – Opportunity or Threat to MNOs?

Mobile Videos

  Case Study: YouTube

    YouTube Milestones

    Pricing

    Success Factors

    Big Question: Is YouTube an Opportunity or a Threat to MNOs?

  Case Study: MobiTV

    MobiTV Milestones

    Pricing

    User Base

    Success Factors

    Big Question: Is MobiTV an Opportunity or a Threat to MNOs?

Social Networking

  Case Study: Facebook

    Facebook Milestones

    Features of Facebook

    Pricing

    User Base

    Success Factors

    Scope/Type of Advertisements

    Recent Developments

    Big Question: Is Facebook an Opportunity or a Threat to MNOs?

  Case Study: Twitter

    Twitter Milestones

    Features of Twitter

    Pricing

    Success Factors

    Recent Developments

    Big Question: Is Twitter an Opportunity or a Threat to MNOs?

Mobile VoIP

  Case Study: Skype

    Skype Milestones

    Features of Skype

    Pricing

    User Base

    Success Factors

    Recent Developments

    Skype and Microsoft Deal

    Big Question: Is Skype an Opportunity or a Threat to MNOs?

  Case Study: Nimbuzz

    Nimbuzz Milestones

    Features of Nimbuzz

    Pricing

    User Base

    Success Factors

    Big Question: Is Nimbuzz an Opportunity or a Threat to MNOs?

Bulk Messaging Services

  Case Study: SMS Gupshup

    SMS Gupshup Milestones

    Features of SMS Gupshup

    Pricing

    User Base

    Success Factors

    Big Question: Is SMS Gupshup an Opportunity or a Threat to MNOs?

Mobile Payments

  Introduction

  Mediums of Mobile Payments

    Square Mobile Payment Solution

    Mobile Ticketing and Coupons

  Drivers for Mobile Payments

  Inhibitors for Mobile Payments

  Case Studies of Key Players

    Bango

    Boku

  Recent Developments in Mobile Payments

Conclusions and Future Outlook

Appendices

  Glossary

  Portio Research Classifications

  Companies Mentioned in this Report

  About the Authors

  Also available from Portio Research Limited

To view the complete Table of Contents in detail, complete with List of all Figures and Tables, and list of ‘Companies Mentioned in the Report’, please click here http://www.portioresearch.com/Disruptive_apps_ToC.pdf

PURCHASE YOUR OWN COPY NOW – Discount now available, YOU SAVE 60%!!

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Further details of this report are available at http://www.portioresearch.com/Disruptive_apps.html

Please contact me if you have any questions - order your copy of this market study now by emailing info at portioresearch.com<mailto:info at portioresearch.com>

I look forward to hearing from you.

Kind regards,

John

John White
Business Development Director
Portio Research Ltd
See all our latest reports at http://www.portioresearch.com<http://www.portioresearch.com/>

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