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</o:shapelayout></xml><![endif]--></head><body lang=EN-US link=blue vlink=purple><div class=WordSection1><p class=MsoNormal><span style='color:#1F497D'>Listers,<o:p></o:p></span></p><p class=MsoNormal><span style='color:#1F497D'><o:p> </o:p></span></p><p class=MsoNormal><span style='color:#1F497D'>Given Bwana Ndemo’s interview at KISS FM this morning, this might be an interesting read as we look into the future of mobile applications in Kenya. We should have a Kenyan version of the analysis that is free!<o:p></o:p></span></p><p class=MsoNormal><span style='color:#1F497D'><o:p> </o:p></span></p><p class=MsoNormal><span style='color:#1F497D'>Bwana Ndemo, maybe to beat the skeptics, we should start having these mobile applications being tested and used mashinani!...as we go the county way. For most “seeing is believing”.<o:p></o:p></span></p><p class=MsoNormal><span style='color:#1F497D'><o:p> </o:p></span></p><p class=MsoNormal><span style='color:#1F497D'>If we do not have these solving rural problems and being scaled (taken up by operators like mpesa), I worry that they will be stuck in iHUB, NaiLab, iLab….and the many Hubs/Labs coming up.<o:p></o:p></span></p><p class=MsoNormal><span style='color:#1F497D'><o:p> </o:p></span></p><p class=MsoNormal><span style='color:#1F497D'>Can we get the rolling out going!<o:p></o:p></span></p><p class=MsoNormal><span style='color:#1F497D'><o:p> </o:p></span></p><p class=MsoNormal><span style='color:#1F497D'>Edith<o:p></o:p></span></p><p class=MsoNormal><span style='color:#1F497D'><o:p> </o:p></span></p><p class=MsoNormal><span style='color:#1F497D'><o:p> </o:p></span></p><div><div style='border:none;border-top:solid #B5C4DF 1.0pt;padding:3.0pt 0in 0in 0in'><p class=MsoNormal><b><span style='font-size:10.0pt;font-family:"Tahoma","sans-serif"'>From:</span></b><span style='font-size:10.0pt;font-family:"Tahoma","sans-serif"'> John White [mailto:info@portioresearch.com] <br><b>Sent:</b> Monday, February 13, 2012 10:37 AM<br><b>To:</b> John White<br><b>Subject:</b> Mobile Apps Worldwide Forecast 2011-2015<o:p></o:p></span></p></div></div><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal><span lang=EN-GB style='font-size:10.0pt;font-family:"Arial","sans-serif"'>Market research now available: February 2012 - <o:p></o:p></span></p><p class=MsoNormal><b><span lang=EN-GB style='font-size:18.0pt;font-family:"Arial","sans-serif"'><o:p> </o:p></span></b></p><p class=MsoNormal><b><span lang=EN-GB style='font-size:16.0pt;font-family:"Arial","sans-serif"'>Disruptive Mobile Applications and Services 2011-2015<o:p></o:p></span></b></p><p class=MsoNoSpacing><span lang=EN-GB style='font-size:10.0pt;font-family:"Arial","sans-serif"'>Analysis of New Disruptive Apps and Growth Forecasts for the Worldwide Mobile Applications Market to 2015<o:p></o:p></span></p><p class=MsoNormal><span lang=EN-GB style='font-size:10.0pt;font-family:"Arial","sans-serif"'><o:p> </o:p></span></p><p class=MsoNormal><span lang=EN-GB style='font-size:10.0pt;font-family:"Arial","sans-serif"'>Published Q3 2011<o:p></o:p></span></p><p class=MsoNormal><span lang=EN-GB style='font-size:10.0pt;font-family:"Arial","sans-serif"'><o:p> </o:p></span></p><p class=MsoNormal><b><span lang=EN-GB style='font-size:10.0pt;font-family:"Arial","sans-serif"'>You can now take advantage of our special promotional saving: Save a massive 60% off the regular price! Even better VALUE for you. February 2012 ONLY. See below for details.<o:p></o:p></span></b></p><p class=MsoNormal><b><span lang=EN-GB style='font-size:10.0pt;font-family:"Arial","sans-serif"'><o:p> </o:p></span></b></p><p class=MsoNormal><b><span lang=EN-GB style='font-size:12.0pt;font-family:"Arial","sans-serif"'>About this new report<o:p></o:p></span></b></p><p class=MsoNormal><span lang=EN-GB style='font-size:10.0pt;font-family:"Arial","sans-serif"'><o:p> </o:p></span></p><p class=MsoNormal><span lang=EN-GB style='font-size:10.0pt;font-family:"Arial","sans-serif"'>The mobile apps space is exploding and user numbers are growing faster than anyone previously expected. You cannot afford to miss this rapidly expanding opportunity, and this is your essential guide to this fast-paced market, offering you full 5-year forecasts for mobile subscribers, smartphone shipments, apps users, apps downloads and apps revenues. As you read this report, you will clearly see the mobile apps market growing from 18.4 billion app downloads in 2011 to over 89 billion downloads in 2015, with annual revenues set to grow to over USD 60 Bn over the same period. <o:p></o:p></span></p><p class=MsoNormal><span lang=EN-GB style='font-size:10.0pt;font-family:"Arial","sans-serif"'><o:p> </o:p></span></p><p class=MsoNormal><span lang=EN-GB style='font-size:10.0pt;font-family:"Arial","sans-serif"'>For full details and to see a brochure and listing of Table of Contents, please visit online at <a href="http://www.portioresearch.com/Disruptive_apps.html">http://www.portioresearch.com/Disruptive_apps.html</a> <o:p></o:p></span></p><p class=MsoNormal><b><span lang=EN-GB style='font-size:12.0pt;font-family:"Arial","sans-serif"'><o:p> </o:p></span></b></p><p class=MsoNoSpacing><span lang=EN-GB style='font-size:10.0pt;font-family:"Arial","sans-serif"'>With new forecasts and market sizing, the rapidly evolving worldwide mobile applications market is comprehensively reassessed in this exciting new market study – with particular focus on the current breed of hugely popular disruptive applications and services (Mobile Video, Social Networking, Mobile VoIP, Bulk Messaging Services, and Mobile Payments) and the threats and opportunities that they respectively present to mobile operators. <o:p></o:p></span></p><p class=MsoNoSpacing><span lang=EN-GB style='font-size:10.0pt;font-family:"Arial","sans-serif"'><o:p> </o:p></span></p><p class=MsoNoSpacing><span lang=EN-GB style='font-size:10.0pt;font-family:"Arial","sans-serif"'>Mobile Network Operators (MNOs) are facing a variety of threats from disruptive mobile applications and services including the rapidly-growing demands of mobile video, social networking, mobile VoIP, bulk discount messaging services and new evolving mobile payments – all of which are discussed in this report.<o:p></o:p></span></p><p class=MsoNoSpacing><span lang=EN-GB style='font-size:10.0pt;font-family:"Arial","sans-serif"'><o:p> </o:p></span></p><p class=MsoNoSpacing><span lang=EN-GB style='font-size:10.0pt;font-family:"Arial","sans-serif"'>MNOs have turned to value-added services in order to counter their falling voice ARPUs (Average Revenue per User) by increasing data ARPUs. And with mobile applications and services currently taking the mobile industry by storm and creating new opportunities, strategies are witnessing a seismic shift towards a stronger mobile applications focus in this quest to increase revenue. Certainly MNOs can ill afford to ignore these apps and services. After all, this innovative and this new league of apps and services has attracted millions of users worldwide and has helped MNOs to gain subscribers’ loyalty, and to also drive the next wave of subscriber acquisition. <o:p></o:p></span></p><p class=MsoNoSpacing><span lang=EN-GB style='font-size:10.0pt;font-family:"Arial","sans-serif"'><o:p> </o:p></span></p><p class=MsoNoSpacing><span lang=EN-GB style='font-size:10.0pt;font-family:"Arial","sans-serif"'>But MNOs need to be mindful of the long term ramifications – including that emerging disruptive applications and services ultimately threaten their key revenue generators: voice and SMS. Many of these new apps and services are placing considerable demands on network capacity, much of which is not consistent with generating increasing service revenues from subscribers. This new study thoroughly examines the current breed of disruptive mobile applications and services, as well as the wider mobile apps market at worldwide and regional levels, app stores and app development:<o:p></o:p></span></p><p class=MsoNoSpacing><span lang=EN-GB style='font-size:10.0pt;font-family:"Arial","sans-serif";background:lime;mso-highlight:lime'><o:p> </o:p></span></p><p class=MsoNoSpacing><span lang=EN-GB style='font-size:10.0pt;font-family:"Arial","sans-serif"'>This detailed 165-page report profiles all the leading app stores:<o:p></o:p></span></p><p class=MsoNoSpacing><span lang=EN-GB style='font-size:10.0pt;font-family:"Arial","sans-serif"'><o:p> </o:p></span></p><p class=MsoNoSpacing style='margin-left:.5in;text-indent:-.25in;mso-list:l3 level1 lfo2'><![if !supportLists]><span lang=EN-GB style='font-size:10.0pt;font-family:Symbol'><span style='mso-list:Ignore'>·<span style='font:7.0pt "Times New Roman"'> </span></span></span><![endif]><span lang=EN-GB style='font-size:10.0pt;font-family:"Arial","sans-serif"'>Apple App Store<o:p></o:p></span></p><p class=MsoNoSpacing style='margin-left:.5in;text-indent:-.25in;mso-list:l3 level1 lfo2'><![if !supportLists]><span lang=EN-GB style='font-size:10.0pt;font-family:Symbol'><span style='mso-list:Ignore'>·<span style='font:7.0pt "Times New Roman"'> </span></span></span><![endif]><span lang=EN-GB style='font-size:10.0pt;font-family:"Arial","sans-serif"'>Google Android Market<o:p></o:p></span></p><p class=MsoNoSpacing style='margin-left:.5in;text-indent:-.25in;mso-list:l3 level1 lfo2'><![if !supportLists]><span lang=EN-GB style='font-size:10.0pt;font-family:Symbol'><span style='mso-list:Ignore'>·<span style='font:7.0pt "Times New Roman"'> </span></span></span><![endif]><span lang=EN-GB style='font-size:10.0pt;font-family:"Arial","sans-serif"'>BlackBerry App World<o:p></o:p></span></p><p class=MsoNoSpacing style='margin-left:.5in;text-indent:-.25in;mso-list:l3 level1 lfo2'><![if !supportLists]><span lang=EN-GB style='font-size:10.0pt;font-family:Symbol'><span style='mso-list:Ignore'>·<span style='font:7.0pt "Times New Roman"'> </span></span></span><![endif]><span lang=EN-GB style='font-size:10.0pt;font-family:"Arial","sans-serif"'>Nokia Ovi Store<o:p></o:p></span></p><p class=MsoNoSpacing style='margin-left:.5in;text-indent:-.25in;mso-list:l3 level1 lfo2'><![if !supportLists]><span lang=EN-GB style='font-size:10.0pt;font-family:Symbol'><span style='mso-list:Ignore'>·<span style='font:7.0pt "Times New Roman"'> </span></span></span><![endif]><span lang=EN-GB style='font-size:10.0pt;font-family:"Arial","sans-serif"'>Windows Phone 7 Marketplace<o:p></o:p></span></p><p class=MsoNormal><b><span lang=EN-GB style='font-size:12.0pt;font-family:"Arial","sans-serif"'><o:p> </o:p></span></b></p><p class=MsoNoSpacing><span lang=EN-GB style='font-size:10.0pt;font-family:"Arial","sans-serif";background:lime;mso-highlight:lime'><o:p> </o:p></span></p><p class=MsoNoSpacing><span lang=EN-GB style='font-size:10.0pt;font-family:"Arial","sans-serif"'>This new market study fully assesses the threats and opportunities that these hugely popular disruptive mobile applications and services present to MNOs. <o:p></o:p></span></p><p class=MsoNormal><span lang=EN-GB style='font-size:10.0pt;font-family:"Arial","sans-serif"'><o:p> </o:p></span></p><p class=MsoNormal><span lang=EN-GB style='font-size:10.0pt;font-family:"Arial","sans-serif"'>Exciting case studies include:<o:p></o:p></span></p><p class=MsoNormal><span lang=EN-GB style='font-size:10.0pt;font-family:"Arial","sans-serif"'><o:p> </o:p></span></p><p class=MsoListParagraph style='text-indent:-.25in;mso-list:l2 level1 lfo4'><![if !supportLists]><span lang=EN-GB style='font-size:10.0pt;font-family:Symbol'><span style='mso-list:Ignore'>·<span style='font:7.0pt "Times New Roman"'> </span></span></span><![endif]><span lang=EN-GB style='font-size:10.0pt;font-family:"Arial","sans-serif"'>Angry Birds<o:p></o:p></span></p><p class=MsoListParagraph style='text-indent:-.25in;mso-list:l2 level1 lfo4'><![if !supportLists]><span lang=EN-GB style='font-size:10.0pt;font-family:Symbol'><span style='mso-list:Ignore'>·<span style='font:7.0pt "Times New Roman"'> </span></span></span><![endif]><span lang=EN-GB style='font-size:10.0pt;font-family:"Arial","sans-serif"'>MobiTV<o:p></o:p></span></p><p class=MsoListParagraph style='text-indent:-.25in;mso-list:l2 level1 lfo4'><![if !supportLists]><span lang=EN-GB style='font-size:10.0pt;font-family:Symbol'><span style='mso-list:Ignore'>·<span style='font:7.0pt "Times New Roman"'> </span></span></span><![endif]><span lang=EN-GB style='font-size:10.0pt;font-family:"Arial","sans-serif"'>YouTube<o:p></o:p></span></p><p class=MsoListParagraph style='text-indent:-.25in;mso-list:l2 level1 lfo4'><![if !supportLists]><span lang=EN-GB style='font-size:10.0pt;font-family:Symbol'><span style='mso-list:Ignore'>·<span style='font:7.0pt "Times New Roman"'> </span></span></span><![endif]><span lang=EN-GB style='font-size:10.0pt;font-family:"Arial","sans-serif"'>Facebook<o:p></o:p></span></p><p class=MsoListParagraph style='text-indent:-.25in;mso-list:l2 level1 lfo4'><![if !supportLists]><span lang=EN-GB style='font-size:10.0pt;font-family:Symbol'><span style='mso-list:Ignore'>·<span style='font:7.0pt "Times New Roman"'> </span></span></span><![endif]><span lang=EN-GB style='font-size:10.0pt;font-family:"Arial","sans-serif"'>Twitter<o:p></o:p></span></p><p class=MsoListParagraph style='text-indent:-.25in;mso-list:l2 level1 lfo4'><![if !supportLists]><span lang=EN-GB style='font-size:10.0pt;font-family:Symbol'><span style='mso-list:Ignore'>·<span style='font:7.0pt "Times New Roman"'> </span></span></span><![endif]><span lang=EN-GB style='font-size:10.0pt;font-family:"Arial","sans-serif"'>Skype<o:p></o:p></span></p><p class=MsoListParagraph style='text-indent:-.25in;mso-list:l2 level1 lfo4'><![if !supportLists]><span lang=EN-GB style='font-size:10.0pt;font-family:Symbol'><span style='mso-list:Ignore'>·<span style='font:7.0pt "Times New Roman"'> </span></span></span><![endif]><span lang=EN-GB style='font-size:10.0pt;font-family:"Arial","sans-serif"'>Nimbuzz<o:p></o:p></span></p><p class=MsoListParagraph style='text-indent:-.25in;mso-list:l2 level1 lfo4'><![if !supportLists]><span lang=EN-GB style='font-size:10.0pt;font-family:Symbol'><span style='mso-list:Ignore'>·<span style='font:7.0pt "Times New Roman"'> </span></span></span><![endif]><span lang=EN-GB style='font-size:10.0pt;font-family:"Arial","sans-serif"'>SMS GupShup<o:p></o:p></span></p><p class=MsoListParagraph style='text-indent:-.25in;mso-list:l2 level1 lfo4'><![if !supportLists]><span lang=EN-GB style='font-size:10.0pt;font-family:Symbol'><span style='mso-list:Ignore'>·<span style='font:7.0pt "Times New Roman"'> </span></span></span><![endif]><span lang=EN-GB style='font-size:10.0pt;font-family:"Arial","sans-serif"'>Square<o:p></o:p></span></p><p class=MsoListParagraph style='text-indent:-.25in;mso-list:l2 level1 lfo4'><![if !supportLists]><span lang=EN-GB style='font-size:10.0pt;font-family:Symbol'><span style='mso-list:Ignore'>·<span style='font:7.0pt "Times New Roman"'> </span></span></span><![endif]><span lang=EN-GB style='font-size:10.0pt;font-family:"Arial","sans-serif"'>Bango<o:p></o:p></span></p><p class=MsoListParagraph style='text-indent:-.25in;mso-list:l2 level1 lfo4'><![if !supportLists]><span lang=EN-GB style='font-size:10.0pt;font-family:Symbol'><span style='mso-list:Ignore'>·<span style='font:7.0pt "Times New Roman"'> </span></span></span><![endif]><span lang=EN-GB style='font-size:10.0pt;font-family:"Arial","sans-serif"'>Boku<o:p></o:p></span></p><p class=MsoNormal><span lang=EN-GB style='font-size:10.0pt;font-family:"Arial","sans-serif"'><o:p> </o:p></span></p><p class=MsoNormal><span lang=EN-GB style='font-size:10.0pt;font-family:"Arial","sans-serif"'><o:p> </o:p></span></p><p class=MsoNormal><span lang=EN-GB style='font-size:10.0pt;font-family:"Arial","sans-serif"'>To view the sales brochure for this exciting market-leading new report, please click here <a href="http://www.portioresearch.com/Disruptive_apps_brochure_July11.pdf">http://www.portioresearch.com/Disruptive_apps_brochure_July11.pdf</a> <o:p></o:p></span></p><p class=MsoNormal><span lang=EN-GB style='font-size:10.0pt;font-family:"Arial","sans-serif"'><o:p> </o:p></span></p><p class=MsoNormal><span lang=EN-GB style='font-size:10.0pt;font-family:"Arial","sans-serif"'><o:p> </o:p></span></p><p class=MsoNormal><b><span lang=EN-GB style='font-size:10.0pt;font-family:"Arial","sans-serif"'>Key features of this packed 165-page new report include:<o:p></o:p></span></b></p><p class=MsoNormal><span lang=EN-GB style='font-size:10.0pt;font-family:"Arial","sans-serif"'><o:p> </o:p></span></p><p class=MsoNoSpacing style='margin-left:.5in;text-indent:-.25in;mso-list:l4 level1 lfo6'><![if !supportLists]><span lang=EN-GB style='font-size:10.0pt;font-family:Symbol'><span style='mso-list:Ignore'>·<span style='font:7.0pt "Times New Roman"'> </span></span></span><![endif]><span lang=EN-GB style='font-size:10.0pt;font-family:"Arial","sans-serif"'>Essential reading for all in the fast evolving mobile space <o:p></o:p></span></p><p class=MsoNoSpacing style='margin-left:.5in;text-indent:-.25in;mso-list:l4 level1 lfo6'><![if !supportLists]><span style='font-size:10.0pt;font-family:Symbol'><span style='mso-list:Ignore'>·<span style='font:7.0pt "Times New Roman"'> </span></span></span><![endif]><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'>Grasp how the growing phenomenon of apps and services has proven disruptive and is changing the revenue flows and stakeholders involved in the mobile ecosystem<o:p></o:p></span></p><p class=MsoNoSpacing style='margin-left:.5in;text-indent:-.25in;mso-list:l4 level1 lfo6'><![if !supportLists]><span lang=EN-GB style='font-size:10.0pt;font-family:Symbol'><span style='mso-list:Ignore'>·<span style='font:7.0pt "Times New Roman"'> </span></span></span><![endif]><span lang=EN-GB style='font-size:10.0pt;font-family:"Arial","sans-serif"'>Identify new opportunities within the mobile apps sector<o:p></o:p></span></p><p class=MsoNoSpacing style='margin-left:.5in;text-indent:-.25in;mso-list:l4 level1 lfo6'><![if !supportLists]><span style='font-size:10.0pt;font-family:Symbol'><span style='mso-list:Ignore'>·<span style='font:7.0pt "Times New Roman"'> </span></span></span><![endif]><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'>Appreciate how these new disruptive apps and services could ultimately kill voice and SMS cash cows<o:p></o:p></span></p><p class=MsoNoSpacing style='margin-left:.5in;text-indent:-.25in;mso-list:l4 level1 lfo6'><![if !supportLists]><span style='font-size:10.0pt;font-family:Symbol'><span style='mso-list:Ignore'>·<span style='font:7.0pt "Times New Roman"'> </span></span></span><![endif]><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'>Assess the counter-measures/strategies MNOs can deploy to avoid becoming “dumb-pipes” and mere facilitators for these data services <o:p></o:p></span></p><p class=MsoNoSpacing style='margin-left:.5in;text-indent:-.25in;mso-list:l4 level1 lfo6'><![if !supportLists]><span lang=EN-GB style='font-size:10.0pt;font-family:Symbol'><span style='mso-list:Ignore'>·<span style='font:7.0pt "Times New Roman"'> </span></span></span><![endif]><span lang=EN-GB style='font-size:10.0pt;font-family:"Arial","sans-serif"'>Compare popular app stores by total apps available; percentage of game and non-game apps; percentage of free and paid apps; total number of downloads<o:p></o:p></span></p><p class=MsoNoSpacing style='margin-left:.5in;text-indent:-.25in;mso-list:l4 level1 lfo6'><![if !supportLists]><span lang=EN-GB style='font-size:10.0pt;font-family:Symbol'><span style='mso-list:Ignore'>·<span style='font:7.0pt "Times New Roman"'> </span></span></span><![endif]><span lang=EN-GB style='font-size:10.0pt;font-family:"Arial","sans-serif"'>Study invaluable supporting case studies and profiles <o:p></o:p></span></p><p class=MsoNoSpacing style='margin-left:.5in;text-indent:-.25in;mso-list:l4 level1 lfo6'><![if !supportLists]><span lang=EN-GB style='font-size:10.0pt;font-family:Symbol'><span style='mso-list:Ignore'>·<span style='font:7.0pt "Times New Roman"'> </span></span></span><![endif]><span lang=EN-GB style='font-size:10.0pt;font-family:"Arial","sans-serif"'>Features a full updated glossary of terms; and methodology for </span><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'>our apps forecasts</span><span lang=EN-GB style='font-size:10.0pt;font-family:"Arial","sans-serif"'><o:p></o:p></span></p><p class=MsoNoSpacing style='margin-left:.5in;text-indent:-.25in;mso-list:l4 level1 lfo6'><![if !supportLists]><span lang=EN-GB style='font-size:10.0pt;font-family:Symbol'><span style='mso-list:Ignore'>·<span style='font:7.0pt "Times New Roman"'> </span></span></span><![endif]><span lang=EN-GB style='font-size:10.0pt;font-family:"Arial","sans-serif"'>Report covers YouTube, Facebook, Twitter, Skype, Angry Birds, MobiTV, Google+, Nimbuzz, SMS GupShup, Square, Bango, Boku, Apple App Store, Google Android Market, BlackBerry App World, Nokia Ovi Store, Windows Phone 7 Marketplace and much more<o:p></o:p></span></p><p class=MsoListParagraph style='text-indent:-.25in;mso-list:l0 level1 lfo8'><![if !supportLists]><span lang=EN-GB style='font-size:10.0pt;font-family:Symbol'><span style='mso-list:Ignore'>·<span style='font:7.0pt "Times New Roman"'> </span></span></span><![endif]><span lang=EN-GB style='font-size:10.0pt;font-family:"Arial","sans-serif"'>All this and much more in this must-have 165-page report<o:p></o:p></span></p><p class=MsoNormal><span lang=EN-GB style='font-size:10.0pt;font-family:"Arial","sans-serif"'><o:p> </o:p></span></p><p class=MsoNormal><span lang=EN-GB style='font-size:10.0pt;font-family:"Arial","sans-serif"'><o:p> </o:p></span></p><p class=MsoNormal><span lang=EN-GB style='font-size:10.0pt;font-family:"Arial","sans-serif"'>To view the complete Table of Contents in detail, complete with List of all Figures and Tables, please click here <a href="http://www.portioresearch.com/Disruptive_apps_ToC.pdf">http://www.portioresearch.com/Disruptive_apps_ToC.pdf</a> <o:p></o:p></span></p><p class=MsoNormal><span lang=EN-GB style='font-size:10.0pt;font-family:"Arial","sans-serif"'><o:p> </o:p></span></p><p class=MsoNormal><b><span lang=EN-GB style='font-size:12.0pt;font-family:"Arial","sans-serif"'>Table of Contents<o:p></o:p></span></b></p><p class=MsoNormal><span lang=EN-GB style='font-size:10.0pt;font-family:"Arial","sans-serif"'><o:p> </o:p></span></p><p class=MsoNoSpacing><b><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'>Introduction<o:p></o:p></span></b></p><p class=MsoNoSpacing><b><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'><o:p> </o:p></span></b></p><p class=MsoNoSpacing><b><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'>Worldwide Mobile Market<o:p></o:p></span></b></p><p class=MsoNoSpacing><b><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'><o:p> </o:p></span></b></p><p class=MsoNoSpacing><b><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'>Mobile Applications Market<o:p></o:p></span></b></p><p class=MsoNoSpacing><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'> Types of Mobile Applications<o:p></o:p></span></p><p class=MsoNoSpacing><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'> Growth of Mobile Applications Business<o:p></o:p></span></p><p class=MsoNoSpacing><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'> Evolution of Mobile Applications Market<o:p></o:p></span></p><p class=MsoNoSpacing><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'> Monetising the Mobile Applications Business<o:p></o:p></span></p><p class=MsoNoSpacing><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'> Role of Handsets in the Uptake of Mobile Applications<o:p></o:p></span></p><p class=MsoNoSpacing><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'> iPhone and the Growth of Mobile Applications<o:p></o:p></span></p><p class=MsoNoSpacing><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'> Opportunities for Stakeholders<o:p></o:p></span></p><p class=MsoNoSpacing><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'> Advertisers <o:p></o:p></span></p><p class=MsoNoSpacing><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'> Owners – Smartphone Vendors and MNOs <o:p></o:p></span></p><p class=MsoNoSpacing><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'> Developers <o:p></o:p></span></p><p class=MsoNoSpacing><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'> Application Stores <o:p></o:p></span></p><p class=MsoNoSpacing><b><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'><o:p> </o:p></span></b></p><p class=MsoNoSpacing><b><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'>Market Size <o:p></o:p></span></b></p><p class=MsoNoSpacing><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'> Forecast Methodology<o:p></o:p></span></p><p class=MsoNoSpacing><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'> Market Size<o:p></o:p></span></p><p class=MsoNoSpacing><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'> Mobile Application User Base<o:p></o:p></span></p><p class=MsoNoSpacing><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'> Mobile Application Downloads<o:p></o:p></span></p><p class=MsoNoSpacing><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'> Mobile Application Revenues – Application Sales, Advertisements and In-app Payments <o:p></o:p></span></p><p class=MsoNoSpacing><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'> Comparison between new and previous forecasts<o:p></o:p></span></p><p class=MsoNoSpacing><b><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'><o:p> </o:p></span></b></p><p class=MsoNoSpacing><b><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'>Value Chain <o:p></o:p></span></b></p><p class=MsoNoSpacing><b><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'><o:p> </o:p></span></b></p><p class=MsoNoSpacing><b><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'>Popular Mobile Application Stores <o:p></o:p></span></b></p><p class=MsoNoSpacing><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'> Types of Application Stores <o:p></o:p></span></p><p class=MsoNoSpacing><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'> Apple App Store <o:p></o:p></span></p><p class=MsoNoSpacing><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'> Google Android Market <o:p></o:p></span></p><p class=MsoNoSpacing><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'> BlackBerry App World <o:p></o:p></span></p><p class=MsoNoSpacing><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'> Nokia Ovi Store <o:p></o:p></span></p><p class=MsoNoSpacing><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'> Windows Phone 7 Marketplace<o:p></o:p></span></p><p class=MsoNoSpacing><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'> Comparison of Application Stores<o:p></o:p></span></p><p class=MsoNoSpacing><b><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'><o:p> </o:p></span></b></p><p class=MsoNoSpacing><b><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'>Mobile Apps Development<o:p></o:p></span></b></p><p class=MsoNoSpacing><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'> Mobile Apps Market – A Growing Phenomena<o:p></o:p></span></p><p class=MsoNoSpacing><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'> Opportunities for Developers<o:p></o:p></span></p><p class=MsoNoSpacing><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'> Revenue Model <o:p></o:p></span></p><p class=MsoNoSpacing><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'> What Goes into Developing a Successful Mobile App<o:p></o:p></span></p><p class=MsoNoSpacing><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'> Success Stories <o:p></o:p></span></p><p class=MsoNoSpacing><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'> Case Study: Angry Birds<o:p></o:p></span></p><p class=MsoNoSpacing><b><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'><o:p> </o:p></span></b></p><p class=MsoNoSpacing><b><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'>App Development – Is there any money in it?<o:p></o:p></span></b></p><p class=MsoNoSpacing><b><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'><o:p> </o:p></span></b></p><p class=MsoNoSpacing><b><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'>Disruptive Applications and Services – Opportunity or Threat to MNOs? <o:p></o:p></span></b></p><p class=MsoNoSpacing><b><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'><o:p> </o:p></span></b></p><p class=MsoNoSpacing><b><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'>Mobile Videos <o:p></o:p></span></b></p><p class=MsoNoSpacing><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'> Case Study: YouTube <o:p></o:p></span></p><p class=MsoNoSpacing><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'> YouTube Milestones <o:p></o:p></span></p><p class=MsoNoSpacing><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'> Pricing <o:p></o:p></span></p><p class=MsoNoSpacing><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'> Success Factors<o:p></o:p></span></p><p class=MsoNoSpacing><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'> Big Question: Is YouTube an Opportunity or a Threat to MNOs? <o:p></o:p></span></p><p class=MsoNoSpacing><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'> Case Study: MobiTV <o:p></o:p></span></p><p class=MsoNoSpacing><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'> MobiTV Milestones <o:p></o:p></span></p><p class=MsoNoSpacing><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'> Pricing <o:p></o:p></span></p><p class=MsoNoSpacing><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'> User Base <o:p></o:p></span></p><p class=MsoNoSpacing><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'> Success Factors <o:p></o:p></span></p><p class=MsoNoSpacing><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'> Big Question: Is MobiTV an Opportunity or a Threat to MNOs? <o:p></o:p></span></p><p class=MsoNoSpacing><b><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'><o:p> </o:p></span></b></p><p class=MsoNoSpacing><b><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'>Social Networking <o:p></o:p></span></b></p><p class=MsoNoSpacing><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'> Case Study: Facebook <o:p></o:p></span></p><p class=MsoNoSpacing><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'> Facebook Milestones <o:p></o:p></span></p><p class=MsoNoSpacing><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'> Features of Facebook <o:p></o:p></span></p><p class=MsoNoSpacing><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'> Pricing <o:p></o:p></span></p><p class=MsoNoSpacing><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'> User Base <o:p></o:p></span></p><p class=MsoNoSpacing><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'> Success Factors <o:p></o:p></span></p><p class=MsoNoSpacing><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'> Scope/Type of Advertisements <o:p></o:p></span></p><p class=MsoNoSpacing><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'> Recent Developments <o:p></o:p></span></p><p class=MsoNoSpacing><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'> Big Question: Is Facebook an Opportunity or a Threat to MNOs? <o:p></o:p></span></p><p class=MsoNoSpacing><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'> Case Study: Twitter<o:p></o:p></span></p><p class=MsoNoSpacing><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'> Twitter Milestones <o:p></o:p></span></p><p class=MsoNoSpacing><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'> Features of Twitter <o:p></o:p></span></p><p class=MsoNoSpacing><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'> Pricing <o:p></o:p></span></p><p class=MsoNoSpacing><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'> Success Factors <o:p></o:p></span></p><p class=MsoNoSpacing><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'> Recent Developments <o:p></o:p></span></p><p class=MsoNoSpacing><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'> Big Question: Is Twitter an Opportunity or a Threat to MNOs? <o:p></o:p></span></p><p class=MsoNoSpacing><b><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'><o:p> </o:p></span></b></p><p class=MsoNoSpacing><b><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'>Mobile VoIP <o:p></o:p></span></b></p><p class=MsoNoSpacing><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'> Case Study: Skype <o:p></o:p></span></p><p class=MsoNoSpacing><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'> Skype Milestones <o:p></o:p></span></p><p class=MsoNoSpacing><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'> Features of Skype <o:p></o:p></span></p><p class=MsoNoSpacing><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'> Pricing <o:p></o:p></span></p><p class=MsoNoSpacing><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'> User Base <o:p></o:p></span></p><p class=MsoNoSpacing><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'> Success Factors <o:p></o:p></span></p><p class=MsoNoSpacing><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'> Recent Developments <o:p></o:p></span></p><p class=MsoNoSpacing><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'> Skype and Microsoft Deal <o:p></o:p></span></p><p class=MsoNoSpacing><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'> Big Question: Is Skype an Opportunity or a Threat to MNOs? <o:p></o:p></span></p><p class=MsoNoSpacing><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'> Case Study: Nimbuzz <o:p></o:p></span></p><p class=MsoNoSpacing><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'> Nimbuzz Milestones <o:p></o:p></span></p><p class=MsoNoSpacing><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'> Features of Nimbuzz <o:p></o:p></span></p><p class=MsoNoSpacing><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'> Pricing <o:p></o:p></span></p><p class=MsoNoSpacing><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'> User Base <o:p></o:p></span></p><p class=MsoNoSpacing><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'> Success Factors <o:p></o:p></span></p><p class=MsoNoSpacing><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'> Big Question: Is Nimbuzz an Opportunity or a Threat to MNOs? <o:p></o:p></span></p><p class=MsoNoSpacing><b><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'><o:p> </o:p></span></b></p><p class=MsoNoSpacing><b><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'>Bulk Messaging Services <o:p></o:p></span></b></p><p class=MsoNoSpacing><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'> Case Study: SMS Gupshup <o:p></o:p></span></p><p class=MsoNoSpacing><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'> SMS Gupshup Milestones <o:p></o:p></span></p><p class=MsoNoSpacing><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'> Features of SMS Gupshup <o:p></o:p></span></p><p class=MsoNoSpacing><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'> Pricing <o:p></o:p></span></p><p class=MsoNoSpacing><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'> User Base <o:p></o:p></span></p><p class=MsoNoSpacing><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'> Success Factors <o:p></o:p></span></p><p class=MsoNoSpacing><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'> Big Question: Is SMS Gupshup an Opportunity or a Threat to MNOs? <o:p></o:p></span></p><p class=MsoNoSpacing><b><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'><o:p> </o:p></span></b></p><p class=MsoNoSpacing><b><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'>Mobile Payments <o:p></o:p></span></b></p><p class=MsoNoSpacing><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'> Introduction <o:p></o:p></span></p><p class=MsoNoSpacing><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'> Mediums of Mobile Payments <o:p></o:p></span></p><p class=MsoNoSpacing><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'> Square Mobile Payment Solution <o:p></o:p></span></p><p class=MsoNoSpacing><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'> Mobile Ticketing and Coupons <o:p></o:p></span></p><p class=MsoNoSpacing><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'> Drivers for Mobile Payments <o:p></o:p></span></p><p class=MsoNoSpacing><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'> Inhibitors for Mobile Payments <o:p></o:p></span></p><p class=MsoNoSpacing><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'> Case Studies of Key Players <o:p></o:p></span></p><p class=MsoNoSpacing><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'> Bango <o:p></o:p></span></p><p class=MsoNoSpacing><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'> Boku <o:p></o:p></span></p><p class=MsoNoSpacing><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'> Recent Developments in Mobile Payments <o:p></o:p></span></p><p class=MsoNoSpacing><b><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'><o:p> </o:p></span></b></p><p class=MsoNoSpacing><b><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'>Conclusions and Future Outlook <o:p></o:p></span></b></p><p class=MsoNoSpacing><b><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'><o:p> </o:p></span></b></p><p class=MsoNoSpacing><b><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'>Appendices <o:p></o:p></span></b></p><p class=MsoNoSpacing><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'> Glossary <o:p></o:p></span></p><p class=MsoNoSpacing><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'> Portio Research Classifications <o:p></o:p></span></p><p class=MsoNoSpacing><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'> Companies Mentioned in this Report <o:p></o:p></span></p><p class=MsoNoSpacing><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'> About the Authors<o:p></o:p></span></p><p class=MsoNoSpacing><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'> Also available from Portio Research Limited <o:p></o:p></span></p><p class=MsoNormal><b><span lang=EN-GB 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