[kictanet] Digital migration and mass ignorance

[robert yawe]

Hi,

I have decided to change the subject so that more of you will
 actually open this post because we seem to be loosing direction on this
 most critical issue.

It was with utter shock that I read the 
following comment by Mr. Linus Gitahi, just incase you do not know who 
that is he is the Cheif Executive Officer of the largest mass media 
organisation in Eats and Central Africa)

“Kenyans are not ready because less than one per cent have decoders. 
Some have old black and white television sets. What happens to them?” 
queried Nation Media Group Chief Executive Linus Gitahi.

Before 
proceeding I would like to do for Mr. Gitahi what his staff should have 
done and explain the issue of the set top box and your TV.  

The 
set top box just like, a DVD player, takes a digital signal and converts
 it into a radio frequency (RF) that can then be received by an analogue
 device.  The black and white TV you are referring to will receive an 
analogue signal and will not need to understand the digital signal.  If 
you take some time to sit with Dr. Ndemo, who for your information is a 
business graduate like yourself, he will be able to allay your concerns 
and also give you a contact who can provide a sub Kes. 1,000/- digital 
decoder which NMG can then distribute to the needing Kenyans as part of 
your CSR especially since those viewers are the reason that you receive 
the advertising revenue that you are so afraid of loosing.

Please see attached diagram for an easier understanding of the process.

Now
 if the person at the helm of the largest multimedia organisation in 
East and Central Africa does not understand what the digital decoder 
does then we are in serious trouble as relates to the migration and also
 explains why the incumbent broadcasters are unable to appreciate why 
they do not need to own a digital distribution network.

I feel 
that Dr. Ndemo must be talking over the heads of the media house 
executives and maybe he needs me to draft him a statement that will have
 a fog index of  less than 4.

Alternatively have a skit done by the 
likes of Mwala, Papa Shirandula or Mzee Ojwang on what digital migration
 is all about and how easy it is to implement, ithould also 
be made available on VCR Tape to allow all those executives to be able 
to replay.

Regards

@Meshak, the story you quoted is Maria Antoinette of France who was beheaded and I hope that is not what you are suggesting should be done to Dr. Ndemo

@
 Kivuva, even come 2015 Kenya will still have poor people unless there 
is something you might know about the next presidency that will 
alleviate all Kenyans out of poverty.  We switched from leaded to unleaded fuel and our cars still run, we changed from single to multiparty and more recently we got a new constitution what this should remind us all is that the only constant in live is change

 
Robert Yawe
KAY System Technologies Ltd
Phoenix House, 6th Floor
P O Box 55806 Nairobi, 00200
Kenya


Tel: +254722511225, +254202010696
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