<html><body><div style="color:#000; background-color:#fff; font-family:times new roman, new york, times, serif;font-size:12pt">Hi,<br><br>I have decided to change the subject so that more of you will
actually open this post because we seem to be loosing direction on this
most critical issue.<br><br>It was with utter shock that I read the
following comment by Mr. Linus Gitahi, just incase you do not know who
that is he is the Cheif Executive Officer of the largest mass media
organisation in Eats and Central Africa)<br><br>“Kenyans are not ready because less than one per cent have decoders.
Some have old black and white television sets. What happens to them?”
queried Nation Media Group Chief Executive Linus Gitahi.<br><br>Before
proceeding I would like to do for Mr. Gitahi what his staff should have
done and explain the issue of the set top box and your TV. <br><br>The
set top box just like, a DVD player, takes a digital signal and converts
it into a radio frequency (RF) that can then be received by an analogue
device. The black and white TV you are referring to will receive an
analogue signal and will not need to understand the digital signal. If
you take some time to sit with Dr. Ndemo, who for your information is a
business graduate like yourself, he will be able to allay your concerns
and also give you a contact who can provide a sub Kes. 1,000/- digital
decoder which NMG can then distribute to the needing Kenyans as part of
your CSR especially since those viewers are the reason that you receive
the advertising revenue that you are so afraid of loosing.<br><br>Please see attached diagram for an easier understanding of the process.<br><br>Now
if the person at the helm of the largest multimedia organisation in
East and Central Africa does not understand what the digital decoder
does then we are in serious trouble as relates to the migration and also
explains why the incumbent broadcasters are unable to appreciate why
they do not need to own a digital distribution network.<br><br>I feel
that Dr. Ndemo must be talking over the heads of the media house
executives and maybe he needs me to draft him a statement that will have
a fog index of less than 4.<br><br>Alternatively have a skit done by the
likes of Mwala, Papa Shirandula or Mzee Ojwang on what digital migration
is all about and how easy it is to implement, ithould also
be made available on VCR Tape to allow all those executives to be able
to replay.<br><br>Regards<br><div><br><span></span></div>@Meshak,
the story you quoted is Maria Antoinette of France who was beheaded and
I hope that is not what you are suggesting should be done to Dr. Ndemo<br><br>@
Kivuva, even come 2015 Kenya will still have poor people unless there
is something you might know about the next presidency that will
alleviate all Kenyans out of poverty. We switched from leaded to unleaded fuel and our cars still run, we changed from single to multiparty and more recently we got a new constitution what this should remind us all is that the only constant in live is change<br><div> </div><div>Robert Yawe<br>KAY System Technologies Ltd<br>Phoenix House, 6th Floor<br>P O Box 55806 Nairobi, 00200<br>Kenya<br><br></div><div>Tel: +254722511225, +254202010696</div></div></body></html>