[kictanet] Digital migration and mass ignorance

[S.M. Muraya]

Robert,

Does the Nation Media Group have permission to publish your very relevant
and educative points below?

:)


On Wed, Dec 5, 2012 at 8:57 AM, robert yawe <robertyawe at yahoo.co.uk> wrote:

> Hi,
>
> I have decided to change the subject so that more of you will actually
> open this post because we seem to be loosing direction on this most
> critical issue.
>
> It was with utter shock that I read the following comment by Mr. Linus
> Gitahi, just incase you do not know who that is he is the Cheif Executive
> Officer of the largest mass media organisation in Eats and Central Africa)
>
> “Kenyans are not ready because less than one per cent have decoders. Some
> have old black and white television sets. What happens to them?” queried
> Nation Media Group Chief Executive Linus Gitahi.
>
> Before proceeding I would like to do for Mr. Gitahi what his staff should
> have done and explain the issue of the set top box and your TV.
>
> The set top box just like, a DVD player, takes a digital signal and
> converts it into a radio frequency (RF) that can then be received by an
> analogue device.  The black and white TV you are referring to will receive
> an analogue signal and will not need to understand the digital signal.  If
> you take some time to sit with Dr. Ndemo, who for your information is a
> business graduate like yourself, he will be able to allay your concerns and
> also give you a contact who can provide a sub Kes. 1,000/- digital decoder
> which NMG can then distribute to the needing Kenyans as part of your CSR
> especially since those viewers are the reason that you receive the
> advertising revenue that you are so afraid of loosing.
>
> Please see attached diagram for an easier understanding of the process.
>
> Now if the person at the helm of the largest multimedia organisation in
> East and Central Africa does not understand what the digital decoder does
> then we are in serious trouble as relates to the migration and also
> explains why the incumbent broadcasters are unable to appreciate why they
> do not need to own a digital distribution network.
>
> I feel that Dr. Ndemo must be talking over the heads of the media house
> executives and maybe he needs me to draft him a statement that will have a
> fog index of  less than 4.
>
> Alternatively have a skit done by the likes of Mwala, Papa Shirandula or
> Mzee Ojwang on what digital migration is all about and how easy it is to
> implement, ithould also be made available on VCR Tape to allow all those
> executives to be able to replay.
>
> Regards
>
> @Meshak, the story you quoted is Maria Antoinette of France who was
> beheaded and I hope that is not what you are suggesting should be done to
> Dr. Ndemo
>
> @ Kivuva, even come 2015 Kenya will still have poor people unless there is
> something you might know about the next presidency that will alleviate all
> Kenyans out of poverty.  We switched from leaded to unleaded fuel and our
> cars still run, we changed from single to multiparty and more recently we
> got a new constitution what this should remind us all is that the only
> constant in live is change
>
> Robert Yawe
> KAY System Technologies Ltd
> Phoenix House, 6th Floor
> P O Box 55806 Nairobi, 00200
> Kenya
>
> Tel: +254722511225, +254202010696
>
> _______________________________________________
> kictanet mailing list
> kictanet at lists.kictanet.or.ke
> https://lists.kictanet.or.ke/mailman/listinfo/kictanet
>
> Unsubscribe or change your options at
> https://lists.kictanet.or.ke/mailman/options/kictanet/murigi.muraya%40gmail.com
>
> The Kenya ICT Action Network (KICTANet) is a multi-stakeholder platform
> for people and institutions interested and involved in ICT policy and
> regulation. The network aims to act as a catalyst for reform in the ICT
> sector in support of the national aim of ICT enabled growth and development.
>
> KICTANetiquette : Adhere to the same standards of acceptable behaviors
> online that you follow in real life: respect people's times and bandwidth,
> share knowledge, don't flame or abuse or personalize, respect privacy, do
> not spam, do not market your wares or qualifications.
>
-------------- next part --------------
An HTML attachment was scrubbed...
URL: <https://lists.kictanet.or.ke/pipermail/kictanet/attachments/20121205/751e41ee/attachment.htm>