[kictanet] digital content creation just a thought...

[robert yawe]

Hi,

It is unfortunate that Kokubo still believes that content is a loaf of bread 
that can be baked and sold in the shop, content is a lifestyle.

Kenya has enough content unfortunately it is not local to Kenya but is hosted on 
foreign servers hence the expense of access.  Until this content is brought home 
we shall remain a net importer of local content.

It is time the ICTBoard put its money where its mouth is, we need cost effective 
local hosting and collocation services providing unlimited local bandwidth.  The 
issue of pegging my total throughput on the cost and size of the international 
pipe is counter-productive.

The funds that are being offered for people to develop content and applications 
through the recently concluded ICTBoard project will come to nought as most of 
the money will be spent paying for bandwidth and hosting services. Many of the 
successful applicants will opt to host their applications overseas which will 
mean those local consumers will have to pay a premium to access the content.

This issue can also be seen on the bill boards of the mobile companies that show 
no single local site.

Regards
 Robert Yawe
KAY System Technologies Ltd
Phoenix House, 6th Floor
P O Box 55806 Nairobi, 00200
Kenya


Tel: +254722511225, +254202010696




________________________________
From: Paul Kukubo <pkukubo at ict.go.ke>
To: robertyawe at yahoo.co.uk
Cc: KICTAnet ICT Policy Discussions <kictanet at lists.kictanet.or.ke>
Sent: Sat, 25 September, 2010 21:51:04
Subject: [kictanet] digital content creation just a thought...


Listers
 
Kalasha awards from the Kenya Film Commission is an important recognition 
platform for Kenyan media talent. 

 
As the show is going on, it was streamed live online at the request of the 
Commission CEO. The CEO approached us at the ICT Board to assist with live 
streaming. Two sister agencies under the Ministry of Information and 
Communications working together. 

 
The Kenya ICT Board approached Homeboyz who then provided the livestream feed 
over the internet. 

 
Opportunity for private sector to leverage this event for marketing is clear. 
Opportunity for entrepreuners to leverage this and any future event. eg some 
clever chap may have made a commercial argument to a bank targetting the 
diaspora, etc.. all entreprenuer stuff really..
 
What is an opportunity in future is for tech savvy marketing entrepreuners to 
sell the live stream feed as an advertising opportunity targetting the Diaspora. 
In order for entrepreuners to do so, they obviously need to be tuned to what 
brand advertisers need.
 
As I write this I am listening in to feed , reading the Twitter and Facebook 
updates of these event and getting a sense of being there even if I was not able 
to. Fantastic stuff. Enabled by technology. Once we do this on a grand scale, we 
can create even more enterprises around understanding consumer and business 
needs.   
 
Asante..

Paul Kukubo
Chief Executive Officer, Kenya ICT Board
PO Box 27150 - 00100
Nairobi, Kenya

12th Floor, Teleposta Towers Koinange Street

Tel +254 20 2089061, +254 20 2211960 
Fax: +254 20 2211962
website: www.ict.go.ke
local content project: www.tandaa.co.ke, www.facebook.com/tandaakenya
twitter:@tandaaKENYA
BPO Project: www. doitinkenya.co.ke
Digital Villages Project: www.pasha.co.ke


personal contacts
_______________

Cell: + 254 717 180001


skype: kukubopaul
googletalk: pkukubo
personal blog: www.paulkukubo.co.ke
personal twitter: @pkukubo


____________________
Vision: Kenya becomes a top ten global ICT hub

Mission: To champion and actively enable Kenya to adopt and exploit ICT, through 
promotion of partnerships, investments and infrastructure growth for socio 
economic enrichment 


      
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