<html><head><style type="text/css"><!-- DIV {margin:0px;} --></style></head><body><div style="font-family:'times new roman', 'new york', times, serif;font-size:12pt"><div></div><div>Hi,</div><div><br></div><div>It is unfortunate that Kokubo still believes that content is a loaf of bread that can be baked and sold in the shop, content is a lifestyle.</div><div><br></div><div>Kenya has enough content unfortunately it is not local to Kenya but is hosted on foreign servers hence the expense of access. Until this content is brought home we shall remain a net importer of local content.</div><div><br></div><div>It is time the ICTBoard put its money where its mouth is, we need cost effective local hosting and collocation services providing unlimited local bandwidth. The issue of pegging my total throughput on the cost and size of the international pipe is counter-productive.</div><div><br></div><div>The funds that are being offered for people to
develop content and applications through the recently concluded ICTBoard project will come to nought as most of the money will be spent paying for bandwidth and hosting services. Many of the successful applicants will opt to host their applications overseas which will mean those local consumers will have to pay a premium to access the content.</div><div><br></div><div>This issue can also be seen on the bill boards of the mobile companies that show no single local site.</div><div><br></div><div>Regards</div><div> </div>Robert Yawe<br>KAY System Technologies Ltd<br>Phoenix House, 6th Floor<br>P O Box 55806 Nairobi, 00200<br>Kenya<br><br><div>Tel: +254722511225, +254202010696<div><br></div><div style="font-family:times new roman, new york, times, serif;font-size:12pt"><br><div style="font-family:times new roman, new york, times, serif;font-size:12pt"><font size="2" face="Tahoma"><hr size="1"><b><span style="font-weight: bold;">From:</span></b> Paul
Kukubo <pkukubo@ict.go.ke><br><b><span style="font-weight: bold;">To:</span></b> robertyawe@yahoo.co.uk<br><b><span style="font-weight: bold;">Cc:</span></b> KICTAnet ICT Policy Discussions <kictanet@lists.kictanet.or.ke><br><b><span style="font-weight: bold;">Sent:</span></b> Sat, 25 September, 2010 21:51:04<br><b><span style="font-weight: bold;">Subject:</span></b> [kictanet] digital content creation just a thought...<br></font><br><div>Listers</div>
<div> </div>
<div>Kalasha awards from the Kenya Film Commission is an important recognition platform for Kenyan media talent. </div>
<div> </div>
<div>As the show is going on, it was streamed live online at the request of the Commission CEO. The CEO approached us at the ICT Board to assist with live streaming. Two sister agencies under the Ministry of Information and Communications working together. </div>
<div> </div>
<div>
<div>The Kenya ICT Board approached Homeboyz who then provided the livestream feed over the internet. </div></div>
<div> </div>
<div>Opportunity for private sector to leverage this event for marketing is clear. Opportunity for entrepreuners to leverage this and any future event. eg some clever chap may have made a commercial argument to a bank targetting the diaspora, etc.. all entreprenuer stuff really..</div>
<div> </div>
<div>What is an opportunity in future is for tech savvy marketing entrepreuners to sell the live stream feed as an advertising opportunity targetting the Diaspora. In order for entrepreuners to do so, they obviously need to be tuned to what brand advertisers need.</div>
<div> </div>
<div>As I write this I am listening in to feed , reading the Twitter and Facebook updates of these event and getting a sense of being there even if I was not able to. Fantastic stuff. Enabled by technology. Once we do this on a grand scale, we can create even more enterprises around understanding consumer and business needs. </div>
<div> </div>
<div>Asante..</div>
<div><br clear="all">Paul Kukubo<br>Chief Executive Officer, Kenya ICT Board<br>PO Box 27150 - 00100<br>Nairobi, Kenya<br><br>12th Floor, Teleposta Towers Koinange Street<br><br>Tel +254 20 2089061, +254 20 2211960 <br>Fax: +254 20 2211962<br>
website: <a rel="nofollow" target="_blank" href="http://www.ict.go.ke/">www.ict.go.ke</a><br>local content project: <a rel="nofollow" target="_blank" href="http://www.tandaa.co.ke/">www.tandaa.co.ke</a>, <a rel="nofollow" target="_blank" href="http://www.facebook.com/tandaakenya">www.facebook.com/tandaakenya</a><br>
twitter:@tandaaKENYA<br>BPO Project: www. <a rel="nofollow" target="_blank" href="http://doitinkenya.co.ke/">doitinkenya.co.ke</a><br>Digital Villages Project: <a rel="nofollow" target="_blank" href="http://www.pasha.co.ke/">www.pasha.co.ke</a><br><br>
<br>personal contacts<br>_______________<br><br>Cell: + 254 717 180001<br><br><br>skype: kukubopaul<br>googletalk: pkukubo<br>personal blog: <a rel="nofollow" target="_blank" href="http://www.paulkukubo.co.ke/">www.paulkukubo.co.ke</a><br>
personal twitter: @pkukubo<br><br><br>____________________<br>Vision: Kenya becomes a top ten global ICT hub<br><br>Mission: To champion and actively enable Kenya to adopt and exploit ICT, through promotion of partnerships, investments and infrastructure growth for socio economic enrichment <br>
</div>
</div></div></div><div style="position:fixed"></div>
</div><br>
</body></html>