[kictanet] Mobile Number Portability

muriuki mureithi mureithi at summitstrategies.co.ke
Fri Apr 30 18:13:59 EAT 2010


Thanks Gerhard 

Unfortunately,   the porting fee  extends the walled garden concept even
further and thus discriminates and  segments a target market for MNP perhaps
as you note for the high end.  It would be interesting to see if the market
leader does not make moves that  consolidates its advantage with its war
chest.  This is what Mobilink  continues to do. I noted that operators give
some goodies for those who port.

BTW when is the service being launched?

Cheers 

Muriuki Mureithi

 

From: Gerhard May [mailto:gerhard.may at gmail.com] 
Sent: 30 April 2010 17:06
To: mureithi at summitstrategies.co.ke
Cc: ke-internetusers-bounces at bdix.net; KICTAnet ICT Policy Discussions
Subject: Re: [kictanet] Mobile Number Portability

 

Hello Muriuki,

market characteristics in Kenya require MNP to increase competitiveness in a
market where one dominant player got 80% market share.

MNP will dilute the "club stategy" (within own network charges are low and
to other networks very high) since networks can no longer be identified by
the prefix (072x does not necessarily mean that the number is a Saf'com
number or 073x Zain)

Note: in Pakistan 2.5m customers out of 97m have moved but in terms of
revenues that could be easily more than 20% of the total market volume (and
compared to the leaders 32% market share a significant percentage).

Gerhard May

On Fri, Apr 30, 2010 at 3:55 PM, muriuki mureithi
<mureithi at summitstrategies.co.ke> wrote:

Hi Jevans

Just come from Pakistan this week and they have an interesting model with
the MNP managed by an independent agency. MNP established in March 2007 is
among the earliest and  customers pay a small fee to be ported.  To date
only 2.5m people have ported among the 97   million cellular customers.
Operators ( 6 ) use MNP to poach but as the numbers  indicate, this has not
been successful for large movements despite the heavy ads. Typical porters
are TOP not BOP to retain  number  mostly for quality and coverage issues.
Price issues at BOP level does not appear to be  addressed by MNP and
therefore multiple cards phenomena still prevalent . BOP is only served when
behavioural factors are taken into account - family and friends packages are
more significant than retaining the phone number.  Competition is stiff
with the largest operator   Mobilink having  a 32% market  share.

 

Cheers 

Muriuki Mureithi

 

From: kictanet-bounces+mureithi=summitstrategies.co.ke at lists.kictanet.or.ke
[mailto:kictanet-bounces+mureithi <mailto:kictanet-bounces%2Bmureithi>
=summitstrategies.co.ke at lists.kictanet.or.ke] On Behalf Of Jevans Nyabiage
Sent: 30 April 2010 15:29
To: mureithi at summitstrategies.co.ke
Cc: ke-internetusers-bounces at bdix.net; KICTAnet ICT Policy Discussions
Subject: [kictanet] Mobile Number Portability

 

Hi All,

Looking at countries that have tried to unveil the Mobile Number
Portability, it seems no impact has been felt in most of them including
developed ones.  

 

Is Kenya any different? Do Kenyans really need MNP? Who will it benefit?
Will it ever work as subscribers will be required to pay Sh1,000 to switch
to another network.

 

Jevans 

 

 

 

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-- 
Gerhard May

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