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<p class=MsoNormal><span style='font-size:9.0pt;font-family:"Century Gothic","sans-serif";
color:#1F497D'>Thanks Gerhard <o:p></o:p></span></p>
<p class=MsoNormal><span style='font-size:9.0pt;font-family:"Century Gothic","sans-serif";
color:#1F497D'>Unfortunately, the porting fee extends the
walled garden concept even further and thus discriminates and segments a
target market for MNP perhaps as you note for the high end. It would be
interesting to see if the market leader does not make moves that
consolidates its advantage with its war chest. This is what Mobilink
continues to do. I noted that operators give some goodies for those who port.<o:p></o:p></span></p>
<p class=MsoNormal><span style='font-size:9.0pt;font-family:"Century Gothic","sans-serif";
color:#1F497D'>BTW when is the service being launched?<o:p></o:p></span></p>
<p class=MsoNormal><span style='font-size:9.0pt;font-family:"Century Gothic","sans-serif";
color:#1F497D'>Cheers <o:p></o:p></span></p>
<p class=MsoNormal><span style='font-size:9.0pt;font-family:"Century Gothic","sans-serif";
color:#1F497D'>Muriuki Mureithi<o:p></o:p></span></p>
<p class=MsoNormal><span style='font-size:9.0pt;font-family:"Century Gothic","sans-serif";
color:#1F497D'><o:p> </o:p></span></p>
<div style='border:none;border-top:solid #B5C4DF 1.0pt;padding:3.0pt 0cm 0cm 0cm'>
<p class=MsoNormal><b><span lang=EN-US style='font-size:10.0pt;font-family:
"Tahoma","sans-serif"'>From:</span></b><span lang=EN-US style='font-size:10.0pt;
font-family:"Tahoma","sans-serif"'> Gerhard May [mailto:gerhard.may@gmail.com] <br>
<b>Sent:</b> 30 April 2010 17:06<br>
<b>To:</b> mureithi@summitstrategies.co.ke<br>
<b>Cc:</b> ke-internetusers-bounces@bdix.net; KICTAnet ICT Policy Discussions<br>
<b>Subject:</b> Re: [kictanet] Mobile Number Portability<o:p></o:p></span></p>
</div>
<p class=MsoNormal><o:p> </o:p></p>
<p class=MsoNormal style='margin-bottom:12.0pt'>Hello Muriuki,<br>
<br>
market characteristics in Kenya require MNP to increase competitiveness in a
market where one dominant player got 80% market share.<br>
<br>
MNP will dilute the "club stategy" (within own network charges are
low and to other networks very high) since networks can no longer be identified
by the prefix (072x does not necessarily mean that the number is a Saf'com
number or 073x Zain)<br>
<br>
Note: in Pakistan 2.5m customers out of 97m have moved but in terms of revenues
that could be easily more than 20% of the total market volume (and compared to
the leaders 32% market share a significant percentage).<br>
<br>
Gerhard May<o:p></o:p></p>
<div>
<p class=MsoNormal>On Fri, Apr 30, 2010 at 3:55 PM, muriuki mureithi <<a
href="mailto:mureithi@summitstrategies.co.ke">mureithi@summitstrategies.co.ke</a>>
wrote:<o:p></o:p></p>
<div>
<div>
<p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'><span
style='font-size:9.0pt;color:#1F497D'>Hi Jevans</span><o:p></o:p></p>
<p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'><span
style='font-size:9.0pt;color:#1F497D'>Just come from Pakistan this week and
they have an interesting model with the MNP managed by an independent agency.
MNP established in March 2007 is among the earliest and customers pay a
small fee to be ported. To date only 2.5m people have ported among the 97
million cellular customers. Operators ( 6 ) use MNP to poach but as
the numbers indicate, this has not been successful for large movements
despite the heavy ads. Typical porters are TOP not BOP to retain number
mostly for quality and coverage issues. Price issues at BOP level does
not appear to be addressed by MNP and therefore multiple cards phenomena
still prevalent . BOP is only served when behavioural factors are taken into
account – family and friends packages are more significant than retaining
the phone number. Competition is stiff with the largest
operator Mobilink having a 32% market share.</span><o:p></o:p></p>
<p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'><span
style='font-size:9.0pt;color:#1F497D'> </span><o:p></o:p></p>
<p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'><span
style='font-size:9.0pt;color:#1F497D'>Cheers </span><o:p></o:p></p>
<p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'><span
style='font-size:9.0pt;color:#1F497D'>Muriuki Mureithi</span><o:p></o:p></p>
<p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'><span
style='font-size:9.0pt;color:#1F497D'> </span><o:p></o:p></p>
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<div style='border:none;border-top:solid windowtext 1.0pt;padding:3.0pt 0cm 0cm 0cm;
border-color:-moz-use-text-color -moz-use-text-color'>
<p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'><b><span
lang=EN-US style='font-size:10.0pt'>From:</span></b><span lang=EN-US
style='font-size:10.0pt'> kictanet-bounces+mureithi=<a
href="http://summitstrategies.co.ke" target="_blank">summitstrategies.co.ke</a>@<a
href="http://lists.kictanet.or.ke" target="_blank">lists.kictanet.or.ke</a>
[mailto:<a href="mailto:kictanet-bounces%2Bmureithi" target="_blank">kictanet-bounces+mureithi</a>=<a
href="http://summitstrategies.co.ke" target="_blank">summitstrategies.co.ke</a>@<a
href="http://lists.kictanet.or.ke" target="_blank">lists.kictanet.or.ke</a>] <b>On
Behalf Of </b>Jevans Nyabiage<br>
<b>Sent:</b> 30 April 2010 15:29<br>
<b>To:</b> <a href="mailto:mureithi@summitstrategies.co.ke" target="_blank">mureithi@summitstrategies.co.ke</a><br>
<b>Cc:</b> <a href="mailto:ke-internetusers-bounces@bdix.net" target="_blank">ke-internetusers-bounces@bdix.net</a>;
KICTAnet ICT Policy Discussions<br>
<b>Subject:</b> [kictanet] Mobile Number Portability</span><o:p></o:p></p>
</div>
</div>
<div>
<div>
<p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'> <o:p></o:p></p>
<p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'><span
lang=EN-US>Hi All,</span><o:p></o:p></p>
<p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'><span
lang=EN-US>Looking at countries that have tried to unveil the Mobile Number
Portability, it seems no impact has been felt in most of them including
developed ones. </span><o:p></o:p></p>
<p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'><span
lang=EN-US> </span><o:p></o:p></p>
<p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'><span
lang=EN-US>Is Kenya any different? Do Kenyans really need MNP? Who will it
benefit? Will it ever work as subscribers will be required to pay Sh1,000 to
switch to another network.</span><o:p></o:p></p>
<p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'><span
lang=EN-US> </span><o:p></o:p></p>
<p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'><span
lang=EN-US>Jevans </span><o:p></o:p></p>
<p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'><span
lang=EN-US> </span><o:p></o:p></p>
<p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'><span
lang=EN-US> </span><o:p></o:p></p>
<p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'><span
lang=EN-US> </span><o:p></o:p></p>
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<p class=MsoNormal style='margin-bottom:12.0pt'><br>
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<br>
-- <br>
Gerhard May<br>
<br>
+254-733-210007<o:p></o:p></p>
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