[kictanet] Institutional framework

[Bildad Kagai]

On Jun 16, 2009, at 6:21 PM, Sam Aguyo wrote:

> A political office can only be ceremonial and nothing to do with  
> tactical.  The political office will only associate with a well  
> cordinated outfit producing products.  With not products, very  
> difficult indeed.

Bwana Sam,
In my opinion, branding has a lot to do with 'kujiuza'. In UK/Europe,  
the most recognized brands could be sportsmen and now the Obamas are  
emerging as one of the top selling brands.

In Kenya, the brand that gets all the live coverage every afternoon  
from Tuesday to Friday at parliament, half of the pages in any  
newspaper everyday and also part and parcel of our week-end  
entertainment is the POLITICIAN. Brandishing politicians as ceremonial  
and inconsequential could be the root of all the problems we face as a  
country. Especially now that they will be controlling about a billion  
bob annually for their constituency development.

All that is required is turning them into a more attractive brand e.g.  
Obama and his Blackberry.....just thinking aloud....you can imagine  
turning your tv set to see the Prime Minister using his blackberry and  
other ICT gadgets to answer questions...and that way we start getting  
the recognition ICT deserves....and bla bla bla.....
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