[kictanet] Institutional framework

[Sam Aguyo]

Yes Bwana Bill,

You are right in absolute terms.  However, you are ahead in my opinion!  The way i look at it is to have a body that would interface between the players and the markets, through strategy formulation.  I imagine the body to inteprate the practical potential of the players and the market demands, formulate a  strategy  that the  politician  can promote.  Yes i expect to see Obama and Blackberry, Obama and Facebook, remember Blackberry and Facebook are brands that Obama can therefore associate with.  What am saying the body that can build this brand. This body could already be existing but needs to re-tool or otherwise


Sam



________________________________
From: Bildad Kagai <billkagai at gmail.com>
To: saguyo at yahoo.com
Cc: KICTAnet ICT Policy Discussions <kictanet at lists.kictanet.or.ke>
Sent: Tuesday, June 16, 2009 6:56:00 PM
Subject: Re: [kictanet] Institutional framework


On Jun 16, 2009, at 6:21 PM, Sam Aguyo wrote:

A political office can only be ceremonial and nothing to do with tactical.  The political office will only associate with a well cordinated outfit producing products.  With not products, very difficult indeed.


Bwana Sam,
In my opinion, branding has a lot to do with 'kujiuza'. In UK/Europe, the most recognized brands could be sportsmen and now the Obamas are emerging as one of the top selling brands.

In Kenya, the brand that gets all the live coverage every afternoon from Tuesday to Friday at parliament, half of the pages in any newspaper everyday and also part and parcel of our week-end entertainment is the POLITICIAN. Brandishing politicians as ceremonial and inconsequential could be the root of all the problems we face as a country. Especially now that they will be controlling about a billion bob annually for their constituency development.

All that is required is turning them into a more attractive brand e.g. Obama and his Blackberry.....just thinking aloud....you can imagine turning your tv set to see the Prime Minister using his blackberry and other ICT gadgets to answer questions...and that way we start getting the recognition ICT deserves....and bla bla bla.....


      
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