[kictanet] New Research Paper - What really impedes the scaling out of digital services for agriculture?

[John Kieti]

Hello Listers,

Allow me to bring to your attention our new research paper, peer reviewed
and published in the  new Smart Agricultural Technologies journal. The
title is: *What really impedes the scaling out of digital services for
agriculture? A Kenyan users’ perspective
<https://www.sciencedirect.com/science/article/pii/S2772375522000016>. *The
paper, attached, can be shared freely on CC BY basis.

In summary, the study sought conceptual clarity on barriers to the success
of digital services for agriculture as deployed by Startups, NGOs,
Government etc. We examined the latent structure and patterns of
association among such impediments as mentioned in the literature and
perceived by end users. Quantitatively and qualitatively, we ascertained a
three-factor structure comprising *(1) Technology Accessibility* *- digital
skills, internet, devices, electricity ...* *(2) Service Discoverability -
awareness, collaboration, one-stop-shop ..., * and* (3) Service Value
Proposition **- usability, relevance, service affordability... *According
to the study, the success of digital services for agriculture in Kenya (and
similar services or similar settings) boils down to how practitioners and
policy makers optimize interventions around these three dimensions.
Discoverability and Value proposition co-varied more than with technology
accessibility as they are more in the purview of the digital service
provider (than technology accessibility). We also proposed a scale for
measuring the impediments.

We argued that public policy, one of our qualitatively generated themes,
was indirectly covered in the three dimensions of the structure (that it is
not necessarily a fourth dimension). Confirming or disconfirming this bit
about public policy may be a topic for further research. Curious to know
what KICTANET listers think of this ...

My co-authors were Prof. Waema, Dr. Baumüller, Prof. Ndemo, & Dr. Omwansa

Kind regards
-- 

John Kieti
Whatsapp: +254-735-764242
Twitter: @johnKieti <https://twitter.com/johnkieti> // LinkedIn:
https://ke.linkedin.com/in/*kieti* <https://ke.linkedin.com/in/kieti>
Blog: https://kieti.org

The ordinary just won't do
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