[kictanet] Should streaming services pay ISPs for increased traffic?

Tue Oct 12 11:13:57 EAT 2021

Almost certain that Netflix content is mirrored in Korea given that:
- Netflix hosts on AWS
- AWS has availability zones
<https://aws.amazon.com/about-aws/global-infrastructure/regions_az/> in
Seoul

This
<https://techcrunch.com/2021/09/30/south-korean-isp-sk-broadband-counterclaims-against-netflix-for-bandwidth-usage-fees/>
is also interesting:

"Meanwhile, another global streaming giant, Disney Plus, is set to launch
in South Korea in November. Disney Plus reportedly plans to use third-party
content delivery networks (CDNs) instead of using ISP’s networks to avoid
the bandwidth usage fees."

On Mon, Oct 11, 2021 at 1:27 PM Kathy Mwai via KICTANet <
kictanet at lists.kictanet.or.ke> wrote:

> I don't think that YouTube presents the same traffic problem to ISPs that
> Netflix does. (By the way I'm an on and off Netflix subscriber so I haven't
> particularly experienced any issues watching any big hyped shows like the
> game of thrones or the Squid games at the moment) The nature of Netflix
> content is similar to the movie theatres. When it's a blockbuster being
> premiered like with the Bond movie this last week, the traffic to the movie
> theaters is more as I experienced last weekend: But not when it's just
> kawaida movies, and YouTube never churns out content in this fashion, so we
> could remove them from the notorious list for now.
>
> That being said, if anything I think it should only be Netflix
> incentivising a rounded up figure not the content providers and if it means
> Netflix deducts a cost from the content providers to forward to the ISPs,
> so be it I suppose? At the end of the day, content gets broadcast as that
> is the intention. Perhaps I'm being naive in imagining a perfect world
> where such good business practices exist, but what if really? Or maybe once
> 5G becomes ubiquitous the conversation will change...
>
> On Mon, 11 Oct 2021 at 13:09, Odhiambo Washington <odhiambo at gmail.com>
> wrote:
>
>> So, if Netflix, YT, and all the other content providers decide to
>> incentivise, how will they measure how much the incentive has worked? And
>> how much value do they get from their funds?
>> Will the ISPs be incentivised based on the traffic volumes to the content
>> providers or just a rounded up figure?
>> Perhaps the best way out of this is for the ISPs to come together and ask
>> the content providers to put their content infrastructure locally (mirror
>> the content) so that their int'l bandwidth is left
>> untouched???
>>
>>
>> On Mon, Oct 11, 2021 at 12:58 PM Kathy Mwai via KICTANet <
>> kictanet at lists.kictanet.or.ke> wrote:
>>
>>> This seems to me to be a Business Sustainability Strategy for Netflix,
>>> because if users don't have a good experience with its content as a result
>>> of slow speeds, will people want to keep subscribing for a service they
>>> feel they may not get the full experience of? And I suppose envisaging this
>>> situation could be the reason why they have different packages based on
>>> your pipe output. Netflix and content providers obviously majorly depend on
>>> ISPs for the success of their undertaking, and so I feel that it is good
>>> business practice for Netflix to incentivise ISPs to enable them
>>> upgrade their services. And that they should probably do that especially in
>>> geographies where they have high subscriptions and not just in the US, and
>>> to be proactive about it. This way everyone stays in business...
>>>
>>> On Sat, 9 Oct 2021 at 09:53, Ali Hussein via KICTANet <
>>> kictanet at lists.kictanet.or.ke> wrote:
>>>
>>>> @Mwendwa Kivuva <kivuva at kictanet.or.ke> and all
>>>>
>>>> I think ISPs are not being realistic. On one hand they squeeze us on
>>>> 'fair usage' on the other hand they are squeezing content providers for
>>>> 'over using' their pipes. If content creation is so lucrative why not get
>>>> into it?
>>>>
>>>> Let me remind everyone the principles of Net Neutrality -
>>>>
>>>> *Net neutrality is the concept that states that organizations, such as
>>>> Internet service providers, should treat all data on the internet equally.
>>>> It promotes a free and open internet, where users can access content
>>>> without restriction, provided the content does not violate any laws.*
>>>>
>>>> If we allow this loop hole you suggest where does it end? Let's take a
>>>> look at our local scenario in Kenya.
>>>>
>>>> Safaricom is already in the content business. If we allow this liberal
>>>> interpretation of Net Neutrality it won't be long before they demand
>>>> gatekeeping charges from Viusasa and other local content providers...Which
>>>> will create a clear conflict of interest.
>>>>
>>>> Let's be careful. I have ALWAYS advocated for a clear Policy and
>>>> Regulatory interpretation of Net Neutrality Rules in this country. We are
>>>> yet to see any. MOICT and CA wako wapi?
>>>>
>>>> Regards
>>>>
>>>> *Ali Hussein*
>>>>
>>>> Fintech | Digital Transformation
>>>>
>>>>
>>>> Tel: +254 713 601113
>>>>
>>>> Twitter: @AliHKassim
>>>>
>>>> Skype: abu-jomo
>>>>
>>>> LinkedIn: http://ke.linkedin.com/in/alihkassim
>>>> <http://ke.linkedin.com/in/alihkassim>
>>>>
>>>>
>>>>
>>>>
>>>> Any information of a personal nature expressed in this email are purely
>>>> mine and do not necessarily reflect the official positions of the
>>>> organizations that I work with.
>>>>
>>>>
>>>> On Fri, Oct 8, 2021 at 1:25 PM Mwendwa Kivuva via KICTANet <
>>>> kictanet at lists.kictanet.or.ke> wrote:
>>>>
>>>>> Interesting angle Washington. It is indeed a chicken and egg situation.
>>>>>
>>>>> As a network engineer, you know the implication of the international
>>>>> transit data on the cost of running an ISP. Profitability of an ISP is
>>>>> based on the assumption that on average, the users will not consume more
>>>>> than fair quota, and if they do, other users using limited services but
>>>>> paying the same amount per package will compensate and balance out the
>>>>> cost, leaving some margin for profitability. If streaming services squeeze
>>>>> out this advantage from ISPs, which is very easy because you just leave the
>>>>> service running, and it consumes all bandwidth, what recourse does ISPs
>>>>> have? Increase the cost to consumers? Share the burden with commercial
>>>>> content providers? Degrade service offered by content providers? Where
>>>>> should the balance be?
>>>>>
>>>>> On Fri, 8 Oct 2021, 12:51 Odhiambo Washington via KICTANet, <
>>>>> kictanet at lists.kictanet.or.ke> wrote:
>>>>>
>>>>>>
>>>>>>
>>>>>> On Fri, Oct 8, 2021 at 12:38 PM Mwendwa Kivuva via KICTANet <
>>>>>> kictanet at lists.kictanet.or.ke> wrote:
>>>>>>
>>>>>>> In the United States, Netflix has been paying a fee to broadband
>>>>>>> provider Comcast Corp for faster streaming speeds.
>>>>>>>
>>>>>>> South Korea's ISP SK Broadband has sued Netflix to pay for costs
>>>>>>> from increased network traffic and maintenance work because of a surge of
>>>>>>> viewers to the U.S. firm's content.
>>>>>>> Seoul court said Netflix should "reasonably" give something in
>>>>>>> return to the internet service provider for network usage, and multiple
>>>>>>> South Korean lawmakers have spoken out against content providers who do not
>>>>>>> pay for network usage despite generating explosive traffic.
>>>>>>>
>>>>>>> other content providers such as Amazon, Apple and Facebook are
>>>>>>> paying SK Broadband for usage of the network.
>>>>>>>
>>>>>>> Should content providers compensate network providers for increased
>>>>>>> traffic to their network? Is this a net neutrality issue where all content
>>>>>>> should be treated equally?se or personalize, respect privacy, do not spam,
>>>>>>> do not market your wares or qualifications.
>>>>>>>
>>>>>>
>>>>>> How is my usage of my services I am paying my ISP for being
>>>>>> interpreted as "usage by my content provider"?
>>>>>> Is this the chicken-and-egg situation I have been hearing about?
>>>>>> I am already paying my ISP. If I didn't, they'd not even see the
>>>>>> traffic to Netflix, YT, etc.
>>>>>>
>>>>>> Content providers compensating network providers for increased
>>>>>> traffic to their network seems like stealing for me. The content providers
>>>>>> are not using the ISP network. It's the client who pays for the link who
>>>>>> does. Do ISPs want to give FREE connections to me so that I can use
>>>>>> Netflix, YT, HBOMax and have these content providers pay them for my own
>>>>>> traffic?
>>>>>>
>>>>>>
>>>>>>
>>>>>>
>>>>>> --
>>>>>> Best regards,
>>>>>> Odhiambo WASHINGTON,
>>>>>> Nairobi,KE
>>>>>> +254 7 3200 0004/+254 7 2274 3223
>>>>>> "Oh, the cruft.", egrep -v '^$|^.*#' :-)
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>>>>>>
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>>>>>>
>>>>>>
>>>>>> KICTANet is a multi-stakeholder Think Tank for people and
>>>>>> institutions interested and involved in ICT policy and regulation. KICTANet
>>>>>> is a catalyst for reform in the Information and Communication Technology
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>>>>>>
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>>>>>>
>>>>> _______________________________________________
>>>>> KICTANet mailing list
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>>>>>
>>>>>
>>>>> KICTANet is a multi-stakeholder Think Tank for people and institutions
>>>>> interested and involved in ICT policy and regulation. KICTANet is a
>>>>> catalyst for reform in the Information and Communication Technology sector.
>>>>> Its work is guided by four pillars of Policy Advocacy, Capacity Building,
>>>>> Research, and Stakeholder Engagement.
>>>>>
>>>>> KICTANetiquette : Adhere to the same standards of acceptable behaviors
>>>>> online that you follow in real life: respect people's times and bandwidth,
>>>>> share knowledge, don't flame or abuse or personalize, respect privacy, do
>>>>> not spam, do not market your wares or qualifications.
>>>>>
>>>>> KICTANet - The Power of Communities, is Kenya's premier ICT policy
>>>>> engagement platform.
>>>>>
>>>> _______________________________________________
>>>> KICTANet mailing list
>>>> KICTANet at lists.kictanet.or.ke
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>>>>
>>>> Unsubscribe or change your options at
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>>>>
>>>>
>>>> KICTANet is a multi-stakeholder Think Tank for people and institutions
>>>> interested and involved in ICT policy and regulation. KICTANet is a
>>>> catalyst for reform in the Information and Communication Technology sector.
>>>> Its work is guided by four pillars of Policy Advocacy, Capacity Building,
>>>> Research, and Stakeholder Engagement.
>>>>
>>>> KICTANetiquette : Adhere to the same standards of acceptable behaviors
>>>> online that you follow in real life: respect people's times and bandwidth,
>>>> share knowledge, don't flame or abuse or personalize, respect privacy, do
>>>> not spam, do not market your wares or qualifications.
>>>>
>>>> KICTANet - The Power of Communities, is Kenya's premier ICT policy
>>>> engagement platform.
>>>>
>>>
>>>
>>> --
>>> *Dream and Your Dreams Will Fall Short <kathymwai at gmail.com>...*
>>>
>>> _______________________________________________
>>> KICTANet mailing list
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>>>
>>>
>>> KICTANet is a multi-stakeholder Think Tank for people and institutions
>>> interested and involved in ICT policy and regulation. KICTANet is a
>>> catalyst for reform in the Information and Communication Technology sector.
>>> Its work is guided by four pillars of Policy Advocacy, Capacity Building,
>>> Research, and Stakeholder Engagement.
>>>
>>> KICTANetiquette : Adhere to the same standards of acceptable behaviors
>>> online that you follow in real life: respect people's times and bandwidth,
>>> share knowledge, don't flame or abuse or personalize, respect privacy, do
>>> not spam, do not market your wares or qualifications.
>>>
>>> KICTANet - The Power of Communities, is Kenya's premier ICT policy
>>> engagement platform.
>>>
>>
>>
>> --
>> Best regards,
>> Odhiambo WASHINGTON,
>> Nairobi,KE
>> +254 7 3200 0004/+254 7 2274 3223
>> "Oh, the cruft.", egrep -v '^$|^.*#' :-)
>>
>
>
> --
> *Dream and Your Dreams Will Fall Short <kathymwai at gmail.com>...*
>
> _______________________________________________
> KICTANet mailing list
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>
> Unsubscribe or change your options at
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>
>
> KICTANet is a multi-stakeholder Think Tank for people and institutions
> interested and involved in ICT policy and regulation. KICTANet is a
> catalyst for reform in the Information and Communication Technology sector.
> Its work is guided by four pillars of Policy Advocacy, Capacity Building,
> Research, and Stakeholder Engagement.
>
> KICTANetiquette : Adhere to the same standards of acceptable behaviors
> online that you follow in real life: respect people's times and bandwidth,
> share knowledge, don't flame or abuse or personalize, respect privacy, do
> not spam, do not market your wares or qualifications.
>
> KICTANet - The Power of Communities, is Kenya's premier ICT policy
> engagement platform.
>

-- 
Josiah Mugambi
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