[kictanet] Cambridge Analytica

[Emmanuel Chebukati]

The cock has indeed come home to roost.

For me, it is time social media giants stopped telling us what data is
being requested by an app (i.e. friends, statuses, etc) and started telling
us what the app wants to do with the data (targeted advertising, political
persuasion, etc). This is because users are not aware of the possibilities
when they voluntarily give out their data.

See this form when applying for a Twitter Dev account clearly requesting
use-cases for data to be collected:

Since they have the use-case information, why not leave it to the user to
decide which use cases they’re comfortable with and opt out of those
they’re not? Then find a way way to manage use-case changes and inform the
users thereto.

I, for instance, may be comfortable with my data being used for targeted
advertising of a local coffee shop but not for academic research.

As for Cambridge Analytica, without condoning their behavior - especially
lying about the use-cases of the data -, I pose the question: Where do we
draw the line between political persuasion and manipulation of voters?
Politicians are allowed to persuade voters to their side but when does it
become wrong - especially on digital platforms?


Regards,

EC

On Sat, Mar 17, 2018 at 10:01 PM, Timothy- Coach- Oriedo via kictanet <
kictanet at lists.kictanet.or.ke> wrote:

> The cock has finally come home to roost?
>
> As Data Scientists, we have for long pointed out Cambridge Analyticas
> dirty hands in mining data below is a statement from facebook newroom today
> detailing the extent of their aberration that's led to their subsequent
> suspension.  Problem is there are a myriad of other apps out there still
> mining information from our phones and modelling nuanced  targeted
> advertising that influences our decisions subliminally.
>
>
> https://newsroom.fb.com/news/2018/03/suspending-cambridge-analytica/
>
> My previous articles that mentioned their work....
>
> https://www.timeslive.co.za/news/africa/2017-07-17-kenyas-
> social-media-election-attack-ads-and-data-mining/
>
>
> https://www.businessdailyafrica.com/analysis/Why-data-driven-news-
> generation-reporting-has-come--age/539548-3810070-j3drfu/index.html
>
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