[kictanet] Consorting With The Frenemy: Ad Tech Players Partner For Shared Identity Matching | AdExchanger

[Ali Hussein]

Listers

As a result of perceived dominance by Facebook and Google in the digital advertising space some players are already working in consortium to counter this.

And it’s a shot across the bow of Facebook and Google, which suck in a majority of digital ad dollars.
“The big giants have had an advantage over the open internet in that they have their own deterministic identities for users that allows more precise targeting and cross-device matching,” said AppNexus product VP Patrick McCarthy.

Read on:-

https://adexchanger.com/online-advertising/consorting-frenemy-ad-tech-players-partner-shared-identity-matching/


Ali Hussein
Principal
Hussein & Associates
+254 0713 601113 

Twitter: @AliHKassim
Skype: abu-jomo
LinkedIn: http://ke.linkedin.com/in/alihkassim

"We are what we repeatedly do. Excellence, therefore, is not an act but a habit."  ~ Aristotle


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