[kictanet] Facebook's real risk

[Eric Mwangi]

Interesting Moses, as I like to put it - the perils of living in an "echo-chamber"

Sent from my iPhone

> On 21 Nov 2016, at 16:26, Ali Hussein via kictanet <kictanet at lists.kictanet.or.ke> wrote:
> 
> Well put Moses.
> 
> My take home today is:-
> 
> Digital in-breeding. As Swaleh Mdoe would say - Tafakari hayo.
> 
> Ali Hussein
> Principal
> Hussein & Associates
> +254 0713 601113 
> 
> Twitter: @AliHKassim
> Skype: abu-jomo
> LinkedIn: http://ke.linkedin.com/in/alihkassim
> 
> 
> "Discovery consists in seeing what everyone else has seen and thinking what no one else has thought".  ~ Albert Szent-Györgyi
> 
> Sent from my iPad
> 
>> On 21 Nov 2016, at 6:34 PM, Moses Karanja <mosekaranja at gmail.com> wrote:
>> 
>> I think the biggest tragedy we face, not just as Kenyans but as humans, is the behavior of teaming with only those we agree with. 
>> This takes two levels. 
>> Consciously: Some shares a news item on your timeline about a topic you find disgusting. You unfriend or unfollow them. 
>> Unconsciously: Social network algorithms study your behavior and show you those things they think you 'like'. 
>> The end result is you have a busy social media life but you are only interacting with those who look like you. 
>> We end up with very weak social genes thanks to 'digital in-breeding'. 
>> Individuals can work on the first one - a very steep socialization process though. 
>> The issue is the second level; can social networks rewrite their algorithms to bring diversity to their subscribers at the cost of weakened business models that depend on engagement and personalization of online experiences. 
>> 
>> This is not a simple problem and even if Facebook fixes the 'Fake News' problem, this 'digital in-breeding' will still lurk with us, not forgetting that other social media platforms have a responsibility too. 
>> 
>> -Moses
>> 
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