[kictanet] EU PLANS TO LIFT BARRIERS ON INTERNET SHOPPING AND IMPOSE QUOTAS ON NETFLIX

Sat May 28 13:08:24 EAT 2016

Interesting views on content quotas, commercial case and local content
production.

Quota systems do not grow local content; but incentives to production
houses and broadcasters will spur growth. Production requires investment,
therefore broadcasters/video production houses will invest where there is a
business case - whether in the EU or here in Kenya. The Citizen TV success
story is a case in point -
http://www.cto.int/media/events/pst-ev/2014/DBSF/Wainaina%20Mungai.pdf . It
worked for them because they gave Kenyans what the audience asked for - it
was not even about the "quality" of local content. It was "local",
"relevant" and "general exhibition" or mass market; meaning something your
grandmother and your grandson can sit and watch together.

Ali says, *"**The point is there are many people beyond Kenya who may be
interested but may not know where to find them."*  But all that local
content is available on http://www.kenyamoja.com/tv/ live and on the
 websites of each TV stations. However, broadcasters/producers need to
explore the case for distributing and monetizing their archived local
content as VoD on Netflix or similar platforms - which can be justified
using *diaspora demand* for the Kenyamoja-style free live streaming.

Before analogue switch-off, the local content stations succeeded because
they had much better terrestrial coverage - so local content & good
distribution delivered the stellar results. However, digital migration took
away that distribution/coverage advantage. They now have to find new
distribution channels that may demand better production quality. They also
have to make a decision on how to comply with regulation as they mix their
PayTV and Free-to-Air business models.

Regards,
Wainaina

Digital Television policy, regulation and technology in Africa on issues
relating to Consumers, Content and Coverage.

On Sat, May 28, 2016 at 12:20 PM, Ahmed Mohamed Maawy via kictanet <
kictanet at lists.kictanet.or.ke> wrote:

> That is an interesting way of looking at it (in terms of audience abroad).
> But then we still need to sell that concept to NetFlix. So some work to be
> done there :)
>
> On Sat, May 28, 2016 at 12:14 PM, Ali Hussein <ali at hussein.me.ke> wrote:
>
>> Ahmed
>>
>> As the people on this list who watch:-
>>
>> 1. House of Cards
>> 2. Game of Thrones
>> 3. Person of interest
>> Etc
>>
>> If they pay for them..
>>
>> The point is there are many people beyond Kenya who amy be interested but
>> may not know where to find them.
>>
>> There is huge demand for local content. We just don't have enough of it
>> and lack of platforms too..
>>
>> *Ali Hussein*
>> *Principal*
>> *Hussein & Associates*
>> +254 0713 601113
>>
>> Twitter: @AliHKassim
>>
>> Skype: abu-jomo
>>
>> LinkedIn: http://ke.linkedin.com/in/alihkassim
>>
>>
>> "Discovery consists in seeing what everyone else has seen and thinking
>> what no one else has thought".  ~ Albert Szent-Györgyi
>>
>> Sent from my iPad
>>
>> On 28 May 2016, at 11:26 AM, Ahmed Mohamed Maawy <
>> ultimateprogramer at gmail.com> wrote:
>>
>> Well Ali I think we are differentiating here between an aired for free
>> content and content people will need to pay for. And I can say this for
>> free that the only content we have pirated for that as Kenyans is Nairobi
>> Half Life. But we eagerly pirate Nollywood content. I think that says
>> something already. Nollywood is already available on channels that are paid
>> TV content and people actually watch.
>>
>> I understand you are talking about Citizen TV aired content? Which has
>> the best coverage countrywide? Lets analyze paid content - DSTV, Zuku, etc.
>> These are demographics NetFlix will need to see. What is the habit of such
>> people?
>>
>> On Sat, May 28, 2016 at 9:56 AM, Ali Hussein <ali at hussein.me.ke> wrote:
>>
>>> Ahmed
>>>
>>> Actually you are wrong there. The top viewed programme in the country
>>> are not foreign. They are local.
>>>
>>> Papa Shirandula, Mother in Law, Tahidi High etc top the billing. It just
>>> makes commercial   sense to have them on..
>>>
>>> *Ali Hussein*
>>> *Principal*
>>> *Hussein & Associates*
>>> +254 0713 601113
>>>
>>> Twitter: @AliHKassim
>>>
>>> Skype: abu-jomo
>>>
>>> LinkedIn: http://ke.linkedin.com/in/alihkassim
>>>
>>>
>>> "Discovery consists in seeing what everyone else has seen and thinking
>>> what no one else has thought".  ~ Albert Szent-Györgyi
>>>
>>> Sent from my iPad
>>>
>>> On 27 May 2016, at 8:52 PM, Ahmed Mohamed Maawy via kictanet <
>>> kictanet at lists.kictanet.or.ke> wrote:
>>>
>>> I do agree with the notion Grace. I feel though the proposal to do so is
>>> not going to sell. Simply because you can not sell something that the local
>>> audience is not keen to watch any way. If the market can not show concrete
>>> local viewership in a place like Nairobi (to people who own a credit card -
>>> who are mostly on DSTV) then its going to be a tough sale.
>>>
>>> On Fri, May 27, 2016 at 8:33 PM, Grace Githaiga via kictanet <
>>> kictanet at lists.kictanet.or.ke> wrote:
>>>
>>>> + 1 Waithaka. And this should have been or still should be what we
>>>> should negotiate with Netflix as opposed to insisting on subjecting them to
>>>> our rules. Netflix should also carry a certain percentage of our local
>>>> content.
>>>>
>>>> Rgds
>>>> G
>>>>
>>>>
>>>>
>>>> ------------------------------
>>>> Date: Thu, 26 May 2016 10:22:29 +0300
>>>> Subject: Re: [kictanet] EU PLANS TO LIFT BARRIERS ON INTERNET SHOPPING
>>>> AND IMPOSE QUOTAS ON NETFLIX
>>>> From: kictanet at lists.kictanet.or.ke
>>>> CC: ngigi at at.co.ke; kictanet at lists.kictanet.or.ke
>>>> To: ggithaiga at hotmail.com
>>>>
>>>>
>>>> Lots of sense. Can you imagine if Vioja, Vitimbi, Tahamaki All Episodes
>>>> were‎ on Netflix?
>>>>
>>>> Waithaka Ngigi
>>>>
>>>> Alliance Technologies
>>>> www.at.co.ke
>>>> *From: *Ali Hussein via kictanet
>>>> *Sent: *Thursday, May 26, 2016 9:52 AM
>>>> *To: *Ngigi Waithaka
>>>> *Reply To: *KICTAnet ICT Policy Discussions
>>>> *Cc: *Ali Hussein; KICTAnet ICT Policy Discussions
>>>> *Subject: *Re: [kictanet] EU PLANS TO LIFT BARRIERS ON INTERNET
>>>> SHOPPING AND IMPOSE QUOTAS ON NETFLIX
>>>>
>>>> Ahmed
>>>>
>>>> Makes sense for us too..
>>>>
>>>> #JustSaying..
>>>>
>>>> *Ali Hussein*
>>>> *Principal*
>>>> *Hussein & Associates*
>>>> +254 0713 601113
>>>>
>>>> Twitter: @AliHKassim
>>>>
>>>> Skype: abu-jomo
>>>>
>>>> LinkedIn: http://ke.linkedin.com/in/alihkassim
>>>>
>>>>
>>>> "Discovery consists in seeing what everyone else has seen and thinking
>>>> what no one else has thought".  ~ Albert Szent-Györgyi
>>>>
>>>> Sent from my iPad
>>>>
>>>> On 26 May 2016, at 8:09 AM, Ahmed Mohamed Maawy <
>>>> ultimateprogramer at gmail.com> wrote:
>>>>
>>>> Well.. they not only have but also actively encourage and develop local
>>>> capacity to rival such products. For them I suppose it makes sense.
>>>>
>>>> On Thu, May 26, 2016 at 6:15 AM, Ali Hussein via kictanet <
>>>> kictanet at lists.kictanet.or.ke> wrote:
>>>>
>>>> The EU announced plans to free internet shopping and ban geo-fencing.
>>>> Netflix and Amazon are to adhere to a 20% local content requirement (Seems
>>>> like these guys are case studying Kenya). :-)
>>>>
>>>> Read on:-
>>>>
>>>>
>>>> http://www.capitalfm.co.ke/business/2016/05/eu-plans-free-internet-shopping-set-netflix-quotas/
>>>>
>>>> Ali Hussein
>>>> Tel: +254 713 601113
>>>>
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>>>>
>>>> --
>>>> *Ahmed Maawy*
>>>> Executive Director - SwahiliBox / M-Power (CBO)
>>>> Ambassador - Open Knowledge
>>>> Director - Startup Grind Mombasa
>>>> Software Developer - AJ+ / EveryLayer
>>>> (KE) +254 714 960 627
>>>> Skype: ultimateprogramer
>>>>
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>>>>
>>>>
>>>>
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>>>> The Kenya ICT Action Network (KICTANet) is a multi-stakeholder platform for
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>>>> _______________________________________________
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>>>>
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>>>>
>>>> The Kenya ICT Action Network (KICTANet) is a multi-stakeholder platform
>>>> for people and institutions interested and involved in ICT policy and
>>>> regulation. The network aims to act as a catalyst for reform in the ICT
>>>> sector in support of the national aim of ICT enabled growth and development.
>>>>
>>>> KICTANetiquette : Adhere to the same standards of acceptable behaviors
>>>> online that you follow in real life: respect people's times and bandwidth,
>>>> share knowledge, don't flame or abuse or personalize, respect privacy, do
>>>> not spam, do not market your wares or qualifications.
>>>>
>>>
>>>
>>>
>>> --
>>> *Ahmed Maawy*
>>> Executive Director - SwahiliBox / M-Power (CBO)
>>> Ambassador - Open Knowledge
>>> Director - Startup Grind Mombasa
>>> Software Developer - AJ+ / EveryLayer
>>> (KE) +254 714 960 627
>>> Skype: ultimateprogramer
>>>
>>> swahilibox.co.ke
>>> www.okfn.org <http://okfn.org/>
>>> startupgrind.com
>>> ajplus.net
>>> www.everylayer.com
>>>
>>> _______________________________________________
>>> kictanet mailing list
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>>>
>>> Unsubscribe or change your options at
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>>>
>>> The Kenya ICT Action Network (KICTANet) is a multi-stakeholder platform
>>> for people and institutions interested and involved in ICT policy and
>>> regulation. The network aims to act as a catalyst for reform in the ICT
>>> sector in support of the national aim of ICT enabled growth and development.
>>>
>>> KICTANetiquette : Adhere to the same standards of acceptable behaviors
>>> online that you follow in real life: respect people's times and bandwidth,
>>> share knowledge, don't flame or abuse or personalize, respect privacy, do
>>> not spam, do not market your wares or qualifications.
>>>
>>>
>>
>>
>> --
>> *Ahmed Maawy*
>> Executive Director - SwahiliBox / M-Power (CBO)
>> Ambassador - Open Knowledge
>> Director - Startup Grind Mombasa
>> Software Developer - AJ+ / EveryLayer
>> (KE) +254 714 960 627
>> Skype: ultimateprogramer
>>
>> swahilibox.co.ke
>> www.okfn.org <http://okfn.org/>
>> startupgrind.com
>> ajplus.net
>> www.everylayer.com
>>
>>
>
>
> --
> *Ahmed Maawy*
> Executive Director - SwahiliBox / M-Power (CBO)
> Ambassador - Open Knowledge
> Director - Startup Grind Mombasa
> Software Developer - AJ+ / EveryLayer
> (KE) +254 714 960 627
> Skype: ultimateprogramer
>
> swahilibox.co.ke
> www.okfn.org <http://okfn.org/>
> startupgrind.com
> ajplus.net
> www.everylayer.com
>
> _______________________________________________
> kictanet mailing list
> kictanet at lists.kictanet.or.ke
> https://lists.kictanet.or.ke/mailman/listinfo/kictanet
>
> Unsubscribe or change your options at
> https://lists.kictanet.or.ke/mailman/options/kictanet/wainaina%40digitaltvafrica.com
>
> The Kenya ICT Action Network (KICTANet) is a multi-stakeholder platform
> for people and institutions interested and involved in ICT policy and
> regulation. The network aims to act as a catalyst for reform in the ICT
> sector in support of the national aim of ICT enabled growth and development.
>
> KICTANetiquette : Adhere to the same standards of acceptable behaviors
> online that you follow in real life: respect people's times and bandwidth,
> share knowledge, don't flame or abuse or personalize, respect privacy, do
> not spam, do not market your wares or qualifications.
>
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