<div dir="ltr">Interesting views on content quotas, commercial case and local content production. <div><br></div><div>Quota systems do not grow local content; but incentives to production houses and broadcasters will spur growth. Production requires investment, therefore broadcasters/video production houses will invest where there is a business case - whether in the EU or here in Kenya. The Citizen TV success story is a case in point - <a href="http://www.cto.int/media/events/pst-ev/2014/DBSF/Wainaina%20Mungai.pdf">http://www.cto.int/media/events/pst-ev/2014/DBSF/Wainaina%20Mungai.pdf</a> . It worked for them because they gave Kenyans what the audience asked for - it was not even about the "quality" of local content. It was "local", "relevant" and "general exhibition" or mass market; meaning something your grandmother and your grandson can sit and watch together.<div><br></div><div>Ali says, <i>"</i><span style="font-size:12.8px"><i>The point is there are many people beyond Kenya who may be interested but may not know where to find them."</i> But all that local content is available on <a href="http://www.kenyamoja.com/tv/">http://www.kenyamoja.com/tv/</a> live and on the websites of each TV stations. However, b</span><span style="font-size:12.8px">roadcasters/producers need to explore the case for distributing and monetizing their archived local content as VoD on Netflix or similar platforms - which can be justified using </span><span style="font-size:12.8px"><u><i>diaspora demand</i></u> for the Kenyamoja-style </span><span style="font-size:12.8px">free live streaming. </span></div><div><span style="font-size:12.8px"><br></span></div><div><span style="font-size:12.8px">Before analogue switch-off, t</span><span style="font-size:12.8px">he local content stations succeeded because they had much better terrestrial coverage - so local content & good distribution delivered the stellar results. However, digital migration took away that distribution/coverage advantage. They now have to find new distribution channels that may demand better production quality. They also have to make a decision on how to comply with regulation as they mix their PayTV and Free-to-Air business models.</span></div><div><span style="font-size:12.8px"><br></span></div><div><span style="font-size:12.8px">Regards,</span></div><div><span style="font-size:12.8px">Wainaina</span></div><div><br></div></div></div><div class="gmail_extra"><br clear="all"><div><div class="gmail_signature" data-smartmail="gmail_signature"><div dir="ltr"><div><div dir="ltr"><div><div dir="ltr"><div style="text-align:center"><img src="https://docs.google.com/a/madeinkenya.org/uc?id=0BwZb4A-LDS-AUDRMWDFTSzIteXM&export=download" width="96" height="76" style="font-size:12.8000001907349px"></div><div><font size="2"><span style="margin:0px;padding:0px;border:0px;font-family:Titillium,Arial,sans-serif;font-style:italic;font-weight:600;font-stretch:inherit;line-height:28.7999992370605px;vertical-align:baseline;color:rgb(153,153,153);text-align:center;background-color:rgb(241,241,241)">Digital Television policy, regulation and technology in Africa on issues relating to Consumers, Content and Coverage.</span><span style="color:rgb(153,153,153);font-family:Titillium,Arial,sans-serif;font-style:italic;line-height:28.7999992370605px;text-align:center;background-color:rgb(241,241,241)"> </span></font><br></div></div></div></div></div></div></div></div>
<br><div class="gmail_quote">On Sat, May 28, 2016 at 12:20 PM, Ahmed Mohamed Maawy via kictanet <span dir="ltr"><<a href="mailto:kictanet@lists.kictanet.or.ke" target="_blank">kictanet@lists.kictanet.or.ke</a>></span> wrote:<br><blockquote class="gmail_quote" style="margin:0 0 0 .8ex;border-left:1px #ccc solid;padding-left:1ex"><div dir="ltr">That is an interesting way of looking at it (in terms of audience abroad). But then we still need to sell that concept to NetFlix. So some work to be done there :)<br></div><div class="HOEnZb"><div class="h5"><div class="gmail_extra"><br><div class="gmail_quote">On Sat, May 28, 2016 at 12:14 PM, Ali Hussein <span dir="ltr"><<a href="mailto:ali@hussein.me.ke" target="_blank">ali@hussein.me.ke</a>></span> wrote:<br><blockquote class="gmail_quote" style="margin:0 0 0 .8ex;border-left:1px #ccc solid;padding-left:1ex"><div dir="auto"><div>Ahmed</div><div><br></div><div>As the people on this list who watch:-</div><div><br></div><div>1. House of Cards</div><div>2. Game of Thrones</div><div>3. Person of interest </div><div>Etc </div><div><br></div><div>If they pay for them..</div><div><br></div><div>The point is there are many people beyond Kenya who amy be interested but may not know where to find them.</div><div><br></div><div>There is huge demand for local content. We just don't have enough of it and lack of platforms too..</div><span><div><br><div><span><b>Ali Hussein</b></span></div><div><span><b>Principal</b></span></div><div><b style="background-color:rgba(255,255,255,0)">Hussein & Associates</b></div><div style="font-family:Helvetica;font-size:medium"><a href="tel:%2B254%200713%20601113" value="+254713601113" target="_blank">+254 0713 601113</a> </div><div style="font-family:Helvetica;font-size:medium"><br></div><div><p style="margin:0in 0in 0pt"><span style="background-color:rgba(255,255,255,0)">Twitter: @AliHKassim</span></p><span style="background-color:rgba(255,255,255,0)"><font></font></span><p style="margin:0in 0in 0pt"><span style="background-color:rgba(255,255,255,0)">Skype: abu-jomo</span></p><p style="margin:0in 0in 0pt"><span style="background-color:rgba(255,255,255,0)">LinkedIn: <a href="http://ke.linkedin.com/in/alihkassim" target="_blank">http://ke.linkedin.com/in/alihkassim</a></span></p><font><br></font></div><div><span><br></span></div><div>"Discovery consists in seeing what everyone else has seen and thinking what no one else has thought". ~ Albert Szent-Györgyi</div><div><span><br></span></div>Sent from my iPad</div></span><div><div><div><br>On 28 May 2016, at 11:26 AM, Ahmed Mohamed Maawy <<a href="mailto:ultimateprogramer@gmail.com" target="_blank">ultimateprogramer@gmail.com</a>> wrote:<br><br></div><blockquote type="cite"><div><div dir="ltr"><div>Well Ali I think we are differentiating here between an aired for free content and content people will need to pay for. And I can say this for free that the only content we have pirated for that as Kenyans is Nairobi Half Life. But we eagerly pirate Nollywood content. I think that says something already. Nollywood is already available on channels that are paid TV content and people actually watch.<br><br>I understand you are talking about Citizen TV aired content? Which has the best coverage countrywide? Lets analyze paid content - DSTV, Zuku, etc. These are demographics NetFlix will need to see. What is the habit of such people?<br></div></div><div class="gmail_extra"><br><div class="gmail_quote">On Sat, May 28, 2016 at 9:56 AM, Ali Hussein <span dir="ltr"><<a href="mailto:ali@hussein.me.ke" target="_blank">ali@hussein.me.ke</a>></span> wrote:<br><blockquote class="gmail_quote" style="margin:0 0 0 .8ex;border-left:1px #ccc solid;padding-left:1ex"><div dir="auto"><div>Ahmed</div><div><br></div><div>Actually you are wrong there. The top viewed programme in the country are not foreign. They are local.</div><div><br></div><div>Papa Shirandula, Mother in Law, Tahidi High etc top the billing. It just makes commercial sense to have them on..<span><br><br><div><span><b>Ali Hussein</b></span></div><div><span><b>Principal</b></span></div><div><b style="background-color:rgba(255,255,255,0)">Hussein & Associates</b></div><div style="font-family:Helvetica;font-size:medium"><a href="tel:%2B254%200713%20601113" value="+254713601113" target="_blank">+254 0713 601113</a> </div><div style="font-family:Helvetica;font-size:medium"><br></div><div><p style="margin:0in 0in 0pt"><span style="background-color:rgba(255,255,255,0)">Twitter: @AliHKassim</span></p><span style="background-color:rgba(255,255,255,0)"><font></font></span><p style="margin:0in 0in 0pt"><span style="background-color:rgba(255,255,255,0)">Skype: abu-jomo</span></p><p style="margin:0in 0in 0pt"><span style="background-color:rgba(255,255,255,0)">LinkedIn: <a href="http://ke.linkedin.com/in/alihkassim" target="_blank">http://ke.linkedin.com/in/alihkassim</a></span></p><font><br></font></div><div><span><br></span></div><div>"Discovery consists in seeing what everyone else has seen and thinking what no one else has thought". ~ Albert Szent-Györgyi</div><div><span><br></span></div>Sent from my iPad</span></div><div><div><div><br>On 27 May 2016, at 8:52 PM, Ahmed Mohamed Maawy via kictanet <<a href="mailto:kictanet@lists.kictanet.or.ke" target="_blank">kictanet@lists.kictanet.or.ke</a>> wrote:<br><br></div><blockquote type="cite"><div><div dir="ltr">I do agree with the notion Grace. I feel though the proposal to do so is not going to sell. Simply because you can not sell something that the local audience is not keen to watch any way. If the market can not show concrete local viewership in a place like Nairobi (to people who own a credit card - who are mostly on DSTV) then its going to be a tough sale.<br></div><div class="gmail_extra"><br><div class="gmail_quote">On Fri, May 27, 2016 at 8:33 PM, Grace Githaiga via kictanet <span dir="ltr"><<a href="mailto:kictanet@lists.kictanet.or.ke" target="_blank">kictanet@lists.kictanet.or.ke</a>></span> wrote:<br><blockquote class="gmail_quote" style="margin:0 0 0 .8ex;border-left:1px #ccc solid;padding-left:1ex">
<div><div dir="ltr">+ 1 Waithaka. And this should have been or still should be what we should negotiate with Netflix as opposed to insisting on subjecting them to our rules. Netflix should also carry a certain percentage of our local content. <div><br></div><div>Rgds</div><div>G</div><div><br></div><div><br><br><div><hr>Date: Thu, 26 May 2016 10:22:29 +0300<span><br>Subject: Re: [kictanet] EU PLANS TO LIFT BARRIERS ON INTERNET SHOPPING AND IMPOSE QUOTAS ON NETFLIX<br></span>From: <a href="mailto:kictanet@lists.kictanet.or.ke" target="_blank">kictanet@lists.kictanet.or.ke</a><br>CC: <a href="mailto:ngigi@at.co.ke" target="_blank">ngigi@at.co.ke</a>; <a href="mailto:kictanet@lists.kictanet.or.ke" target="_blank">kictanet@lists.kictanet.or.ke</a><br>To: <a href="mailto:ggithaiga@hotmail.com" target="_blank">ggithaiga@hotmail.com</a><div><div><br><br> <div style="width:100%;font-size:initial;font-family:Calibri,'Slate Pro',sans-serif,sans-serif;color:rgb(31,73,125);text-align:initial;background-color:rgb(255,255,255)">Lots of sense. Can you imagine if Vioja, Vitimbi, Tahamaki All Episodes were on Netflix?</div> <div style="width:100%;font-size:initial;font-family:Calibri,'Slate Pro',sans-serif,sans-serif;color:rgb(31,73,125);text-align:initial;background-color:rgb(255,255,255)"><br style="display:initial"></div> <div style="font-size:initial;font-family:Calibri,'Slate Pro',sans-serif,sans-serif;color:rgb(31,73,125);text-align:initial;background-color:rgb(255,255,255)">Waithaka Ngigi<br><br>Alliance Technologies<br><a href="http://www.at.co.ke" target="_blank">www.at.co.ke</a> </div> <table style="background-color:white;border-spacing:0px" width="100%"> <tbody><tr><td colspan="2" style="font-size:initial;text-align:initial;background-color:rgb(255,255,255)"> <div style="border-style:solid none none;border-top-color:rgb(181,196,223);border-top-width:1pt;padding:3pt 0in 0in;font-family:Tahoma,'BB Alpha Sans','Slate Pro';font-size:10pt"> <div><b>From: </b>Ali Hussein via kictanet</div><div><b>Sent: </b>Thursday, May 26, 2016 9:52 AM</div><div><b>To: </b>Ngigi Waithaka</div><div><b>Reply To: </b>KICTAnet ICT Policy Discussions</div><div><b>Cc: </b>Ali Hussein; KICTAnet ICT Policy Discussions</div><div><b>Subject: </b>Re: [kictanet] EU PLANS TO LIFT BARRIERS ON INTERNET SHOPPING AND IMPOSE QUOTAS ON NETFLIX</div></div></td></tr></tbody></table><div style="border-style:solid none none;border-top-color:rgb(186,188,209);border-top-width:1pt;font-size:initial;text-align:initial;background-color:rgb(255,255,255)"></div><br><div><div>Ahmed</div><div><br></div><div>Makes sense for us too..</div><div><br></div><div>#JustSaying..<br><br><div><span><b>Ali Hussein</b></span></div><div><span><b>Principal</b></span></div><div><b style="background-color:rgba(255,255,255,0)">Hussein & Associates</b></div><div style="font-family:Helvetica;font-size:medium"><a href="tel:%2B254%200713%20601113" value="+254713601113" target="_blank">+254 0713 601113</a> </div><div style="font-family:Helvetica;font-size:medium"><br></div><div><p><span style="background-color:rgba(255,255,255,0)">Twitter: @AliHKassim</span></p><span style="background-color:rgba(255,255,255,0)"></span><p><span style="background-color:rgba(255,255,255,0)">Skype: abu-jomo</span></p><p><span style="background-color:rgba(255,255,255,0)">LinkedIn: <a href="http://ke.linkedin.com/in/alihkassim" target="_blank">http://ke.linkedin.com/in/alihkassim</a></span></p><br></div><div><span><br></span></div><div>"Discovery consists in seeing what everyone else has seen and thinking what no one else has thought". ~ Albert Szent-Györgyi</div><div><span><br></span></div>Sent from my iPad</div><div><br>On 26 May 2016, at 8:09 AM, Ahmed Mohamed Maawy <<a href="mailto:ultimateprogramer@gmail.com" target="_blank">ultimateprogramer@gmail.com</a>> wrote:<br><br></div><blockquote><div><div dir="ltr">Well.. they not only have but also actively encourage and develop local capacity to rival such products. For them I suppose it makes sense.<br></div><div><br><div>On Thu, May 26, 2016 at 6:15 AM, Ali Hussein via kictanet <span dir="ltr"><<a href="mailto:kictanet@lists.kictanet.or.ke" target="_blank">kictanet@lists.kictanet.or.ke</a>></span> wrote:<br><blockquote style="border-left:1px #ccc solid;padding-left:1ex"><p dir="ltr">The EU announced plans to free internet shopping and ban geo-fencing. Netflix and Amazon are to adhere to a 20% local content requirement (Seems like these guys are case studying Kenya). :-)</p>
<p dir="ltr">Read on:-</p>
<p dir="ltr"><a href="http://www.capitalfm.co.ke/business/2016/05/eu-plans-free-internet-shopping-set-netflix-quotas/" target="_blank">http://www.capitalfm.co.ke/business/2016/05/eu-plans-free-internet-shopping-set-netflix-quotas/</a></p>
<p dir="ltr">Ali Hussein <br>
Tel: <a href="tel:%2B254%20713%20601113" value="+254713601113" target="_blank">+254 713 601113</a></p>
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The Kenya ICT Action Network (KICTANet) is a multi-stakeholder platform for people and institutions interested and involved in ICT policy and regulation. The network aims to act as a catalyst for reform in the ICT sector in support of the national aim of ICT enabled growth and development.<br>
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KICTANetiquette : Adhere to the same standards of acceptable behaviors online that you follow in real life: respect people's times and bandwidth, share knowledge, don't flame or abuse or personalize, respect privacy, do not spam, do not market your wares or qualifications.<br></blockquote></div><br></div>