[kictanet] Digging into the data: Is zero-rating connecting the unconnected? | Alliance for Affordable Internet

[Nanjira Sambuli]

All interesting, indeed.

I think what remains to be established is the impact zero-rating will/would have on getting first-time Internet users plugged in. 

Time, and more data will tell, but this is a useful baseline to have. 


Regards, 
Nanjira.

Sent from my iPhone.

> On 3 Jun 2016, at 15:35, Ebele Okobi <ebeleokobi at fb.com> wrote:
> 
> Very proud of A4AI’s work, which Facebook supports (disclaimer-I’m on their advisory board)!
> 
> I think it’s also interesting to note that the “walled garden” fears were not borne out in this study.
> 
> I thought you’d also be interested in this finding-
> "In terms of users shifting from use of a zero-rated service to a paid service, 28% of all zero-rating users no longer use a zero-rating plan and are now paying customers 
> (i.e., they now use a full-cost or service-specific plan). In addition, 35% of all zero-rating users continue to use the zero-rated service and a paid plan.”
> 
> Essentially, their findings also mirror Research ICT Africa’s findings-zero-rating is not magic-it can assist with bringing down the cost of data and also with introducing people to the Internet, but infrastructure and policy solutions are absolutely critical. Conversely-there’s no evidence that zero-rating dooms people to a lifetime of limited content, because cash-poor or cash-limited people are not less intelligent or less curious than rich people, and they can use and are using zero rating as a bridge to the wider Internet and as a supplement to paid access.
> 
> From: kictanet <kictanet-bounces+ebeleokobi=fb.com at lists.kictanet.or.ke> on behalf of Nanjira Sambuli via kictanet <kictanet at lists.kictanet.or.ke>
> Reply-To: KICTAnet ICT Policy Discussions <kictanet at lists.kictanet.or.ke>
> Date: Thursday, June 2, 2016 at 9:54 AM
> To: Ebele Okobi <ebeleokobi at fb.com>
> Cc: Nanjira Sambuli <email at nanjira.com>
> Subject: [kictanet] Digging into the data: Is zero-rating connecting the unconnected? | Alliance for Affordable Internet
> 
> Important study..and findings. 
> 1. Zero-rating did not bring most mobile Internet users online for the first time.
> 2. The vast majority of users (82%) prefer access to the full Internet with time or data limitations, if restrictions are imposed.
> 3. Public WiFi is the primary means of connection for one in five users.
> 
> Digging into the data: Is zero-rating connecting the unconnected? | Alliance for Affordable Internet 
> 
> 
> 
> Regards, 
> Nanjira.
> 
> Sent from my iPhone.
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