<html><head><meta http-equiv="content-type" content="text/html; charset=utf-8"></head><body dir="auto"><div>All interesting, indeed.</div><div id="AppleMailSignature"><br></div><div id="AppleMailSignature">I think what remains to be established is the impact zero-rating will/would have on getting first-time Internet users plugged in. </div><div id="AppleMailSignature"><br></div><div id="AppleMailSignature">Time, and more data will tell, but this is a useful baseline to have. <br><br><div><br></div><div>Regards, </div><div>Nanjira.</div><div><br></div>Sent from my iPhone.</div><div><br>On 3 Jun 2016, at 15:35, Ebele Okobi <<a href="mailto:ebeleokobi@fb.com">ebeleokobi@fb.com</a>> wrote:<br><br></div><blockquote type="cite"><div>
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<div>Very proud of A4AI’s work, which Facebook supports (disclaimer-I’m on their advisory board)!</div>
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<div>I think it’s also interesting to note that the “walled garden” fears were not borne out in this study.</div>
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<div>I thought you’d also be interested in this finding-</div>
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<div>"In terms of users shifting from use of a zero-rated service to a paid service, 28% of all zero-rating users no longer use a zero-rating plan and are now paying customers </div>
<div>(i.e., they now use a full-cost or service-specific plan). In addition, 35% of all zero-rating users continue to use the zero-rated service and a paid plan.”</div>
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<div>Essentially, their findings also mirror Research ICT Africa’s findings-zero-rating is not magic-it can assist with bringing down the cost of data and also with introducing people to the Internet, but infrastructure and policy solutions are absolutely critical.
Conversely-there’s no evidence that zero-rating dooms people to a lifetime of limited content, because cash-poor or cash-limited people are not less intelligent or less curious than rich people, and they can use and are using zero rating as a bridge to the
wider Internet and as a supplement to paid access.</div>
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<span style="font-weight:bold">From: </span>kictanet <<a href="mailto:kictanet-bounces+ebeleokobi=fb.com@lists.kictanet.or.ke">kictanet-bounces+ebeleokobi=fb.com@lists.kictanet.or.ke</a>> on behalf of Nanjira Sambuli via kictanet <<a href="mailto:kictanet@lists.kictanet.or.ke">kictanet@lists.kictanet.or.ke</a>><br>
<span style="font-weight:bold">Reply-To: </span>KICTAnet ICT Policy Discussions <<a href="mailto:kictanet@lists.kictanet.or.ke">kictanet@lists.kictanet.or.ke</a>><br>
<span style="font-weight:bold">Date: </span>Thursday, June 2, 2016 at 9:54 AM<br>
<span style="font-weight:bold">To: </span>Ebele Okobi <<a href="mailto:ebeleokobi@fb.com">ebeleokobi@fb.com</a>><br>
<span style="font-weight:bold">Cc: </span>Nanjira Sambuli <<a href="mailto:email@nanjira.com">email@nanjira.com</a>><br>
<span style="font-weight:bold">Subject: </span>[kictanet] Digging into the data: Is zero-rating connecting the unconnected? | Alliance for Affordable Internet<br>
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<div>Important study..and findings. </div>
<div>1. <b style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; vertical-align: baseline; background-color: rgba(255, 255, 255, 0);">Zero-rating did not bring most mobile Internet users online for the first time.</b></div>
<div><b style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; vertical-align: baseline; background-color: rgba(255, 255, 255, 0);">2. </b><b style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; vertical-align: baseline; background-color: rgba(255, 255, 255, 0);">The
vast majority of users (82%) prefer access to the full Internet with time or data limitations, if restrictions are imposed.</b></div>
<div><b style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; vertical-align: baseline; background-color: rgba(255, 255, 255, 0);">3. </b><b style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; vertical-align: baseline; background-color: rgba(255, 255, 255, 0);">Public
WiFi is the primary means of connection for one in five users.</b></div>
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<div><a href="https://urldefense.proofpoint.com/v2/url?u=http-3A__a4ai.org_is-2Dzero-2Drating-2Dreally-2Dbringing-2Dpeople-2Donline_&d=CwMFaQ&c=5VD0RTtNlTh3ycd41b3MUw&r=ArvepG4_wcNu_X9xi3nb_Xa9WsGLVfmK6mwPdVONOTE&m=KlinTs3PgHJxljYfAamtSrskI9hQcJO2P8xkIuGxJzA&s=HsqUvwgz0dPqKfyUSvBXXi9c1sn-Rj4d_3YDnMsbZHM&e=">Digging
into the data: Is zero-rating connecting the unconnected? | Alliance for Affordable Internet</a> <br>
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<div>Regards, </div>
<div>Nanjira.</div>
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Sent from my iPhone.</div>
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