[kictanet] Analog TV Switch-Off deadline {Today, 17th June 2015}

[Bitange Ndemo]

In my view when we are confronted with a major issue that will change our
fortunes immeasurably, we never get to analyse how we benefit from the
changes but often we focus on side issues.  The major issue on migration
is content. We still lag behind on content and that is damaging our
cultural heritage irreversibly.  In order to sustain our cultural heritage
sustainably, African Brands must be out there through our own content. 
Building brands is the new colonialism that is more ubiquitous than where
we have come from. It is only a matter of time before the OTTs take over
television if they have not taken it yet. In the absence of African
content, our children will start asking us why we cannot elect Wayne
Rooney or Lionel Messi for President.

Our failure to focus our energies on local content will eventually make
modern slaves. Comedy has taken to Nigerian Accent.  There is a full time
DJ on Milele FM dedicated to Nigerian Accent.  Nigeria's entry into
content will soon make the country the real hub of the creative economy. 
Technologies will come and go but content will outlive all of us.  Let us
begin to think.

Ndemo.



> The day is finally here with us - the Analog TV Switch-Off deadline by the
> ITU. Kenya shares the podium with the very few other African countries
> that
> made it to the finish line. The three - Rwanda, Tanzania and Kenya - have
> adopted Digital TV and switched off analogue TV signals. A lot remains to
> be done; but that is the scorecard for now.
>
> - How can we increase access to digital TV content in homes that had no
> TVs
> in the analogue age?
>
> - With the Budget2015 incentives for 'Made in Kenya' manufactured
> products,
> why not assemble the Digital TV decoders/STB locally?
>
>
>
> --
> Digital Television policy, regulation and technology in Africa on issues
> relating to Consumers, Content and Coverage. Based on engagements as EACO
> Assembly Chairmanship
> <http://www.cio.co.ke/news/main-stories/east-africa-broadcasters-raise-concern-over-startimes,-digital-migration,-local-content>
> , National Signals Networks
> <http://ppoa.go.ke/downloads/ARB%2520Decisions/2011%2520Decisions/DEC%2520CASE%2520NO.28-2011.pdf>
> tender
> bid and ADN BSD
> <http://cio.co.ke/blog/digitalmigration-in-kenya-needs-more-boardroom-and-less-courtroom>
> technical
> planning.
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