[kictanet] Another unfounded prominent story by Daily Nation on #DigitalMigration

[Consumers Federation of Kenya (Cofek)]

Dear Mr Bwire

Mostly verbal rejections. In one case,  when we to run joint ads with Gotv and StarTimes, one media house demanded we remove the other logos. We did. Given our budget constraints,  we only ran one ad on our own. Another media house flatly rejected any ad on digital migration. We have confidential (we can't share) internal correspondences requiring high level clearance on digital migration ads in both print and broadcast versions. 

You can separately request the experience of CA, gotv and StarTimesKenya from the "3 media housrs" 

Regards 
David 





-------- Original message --------
From: Victor bwire <vicbwire at gmail.com> 
Date:15/01/2015  3:31 PM  (GMT+03:00) 
To: "Consumers Federation of Kenya (COFEK)" <hotline at cofek.co.ke>, KICTAnet ICT Policy Discussions <kictanet at lists.kictanet.or.ke> 
Cc:  
Subject: Re: [kictanet] Another unfounded prominent story by Daily Nation on #DigitalMigration 

Would b interested in getting formal refusal by the media houses to run the adverts.  Or any comms on the issue on some work we r doing

On 15/01/2015 3:21 PM, "Consumers Federation of Kenya (COFEK) via kictanet" <kictanet at lists.kictanet.or.ke> wrote:
Dear Listers,

 

We hereby share the prominent page 3 “Daily Nation” story on digital migration >> http://www.nation.co.ke/news/digital-migration-Kenya-poll/-/1056/2589266/-/no0q5v/-/index.html which we find either skewed and or inconsistent with the study by GeoPoll (whose methodology, sampling and conclusions raise more questions than answers) >> http://blog.geopoll.com/kenyas-analogue-to-digital-switch?utm_content=11150129&utm_medium=social&utm_source=twitter

 

It remains inconceivable to us as towhy a national survey was taken when part digital migration (NTV, KTN and Citizen are still on simulcast) happened in Nairobi. Again, why a more reliable local firm would not be relied upon, it is equally baffling. A random (non-targeted) and non-scientific lean sample of 400, reportedly of over 35 years, spread across Kenya for such conclusions? No one knows the education level of respondents.

 

Lastly, why would “Daily Nation” mention “ignorance” on digital migration when they, among other media houses, could not accept running CA and other digital migration campaigns last year? But we could be wrong, too. We invite your incisive opinions on this matter. We have requested Daily Nation public editor (congratulations Mr Peter Mwaura) to check this article and whether some interests are not being declared by this respected media house.

 

Kind regards,

 

David Kedode

Program Officer

www.cofek.co.ke


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