[kictanet] D. Migration - CAK Needs to Educate the Average Kenyan!

[Odhiambo Washington]

Hello Edith,

How do you define "the average Kenyan" in this context?

On what basis do you say the average Kenyan has no clue?

In my world, the average Kenyan has every clue about the digital migration.
Why?

The average Kenyan has been sensitized about this Digital Migration via

(a) Their own TV - Ads
(b) Newspaper Ads
(c) Road Shows

I vaguely recall there were some SMS about this as well.

I do not think CA could mobilize agents to visit every household in order
to sensitize every Kenyan.

I see you have asked a question: "What is CAK doing to educate the average
Kenyan.."

This was already done, FYI. I think it's just you lagging behind:)



On 19 February 2015 at 10:00, Edith Adera via kictanet <
kictanet at lists.kictanet.or.ke> wrote:

>  Thanks Rachel for sharing this.
>
>
>
> While this is great to share, the average Kenyan has NO clue what we're
> talking about, why they need to move, what they need to get in terms of
> STB, where, prices etc. The list you've sent is very technical, how can you
> simplify it for the common person and even for those alittle more techy,
> how do I know which model is better etc. The specs don't make sense to the
> common person.
>
>
>
> What is CAK doing to educate the average Kenyan (whom as we know is a
> "peculiar" consumer)?
>
>
>
> I'm very concerned that we are just watching the theatrics, but not many
> are moving in the direction of migration, in reality!
>
>
>
> We can talk off line
>
>
>
> Edith
>
> *_______________*
>
> *Edith Ofwona*
>
> Senior Program Specialist
>
> Agriculture and Environment
>
> International Development Research Centre|Centre de recherches pour le
> développement international
>
> Regional Office for Sub-Saharan Africa | Bureau Régional de l'Afrique
> Subsaharienne
>
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>
> *From:* kictanet [mailto:kictanet-bounces+eadera=
> idrc.ca at lists.kictanet.or.ke] *On Behalf Of *Alwala, Rachel via kictanet
> *Sent:* February-18-15 6:17 PM
> *To:* Edith Adera
> *Subject:* Re: [kictanet] Which set top box are you using?
>
>
>
> Dear Listers,
>
>
>
> Sorry I have been off the list for a while for technical reasons but good
> to see this debate on digital migration.
>
>
>
> I thought I would share some facts about digital migration together with a
> list of boxes type-approved by the Authority with respective contacts.
>
>
>
> Regards,
>
>
>
> Rachel Alwala
>
> CA
>
>
>
> *From:* kictanet [
> mailto:kictanet-bounces+alwala=ca.go.ke at lists.kictanet.or.ke
> <kictanet-bounces+alwala=ca.go.ke at lists.kictanet.or.ke>] *On Behalf Of *Grace
> Mutung'u (Bomu) via kictanet
> *Sent:* 18 February 2015 17:34
> *To:* Alwala, Rachel
> *Subject:* [kictanet] Which set top box are you using?
>
>
>
> Listers,
>
> I would be interested to know, for those who have bought set top boxes,
> which one are you using, where did you get it from, at how much and what is
> your experience?
>
> Regards,
>
>
>
> --
>
> Grace L.N. Mutung'u
> Nairobi Kenya
> Skype: gracebomu
> Twitter: @Bomu
>
>
>
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-- 
Best regards,
Odhiambo WASHINGTON,
Nairobi,KE
+254733744121/+254722743223
"I can't hear you -- I'm using the scrambler."
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