<div dir="ltr">Hello Edith,<div><br></div><div>How do you define "the average Kenyan" in this context?</div><div><br></div><div>On what basis do you say the average Kenyan has no clue?</div><div><br></div><div>In my world, the average Kenyan has every clue about the digital migration. Why?</div><div><br></div><div>The average Kenyan has been sensitized about this Digital Migration via</div><div><br></div><div>(a) Their own TV - Ads</div><div>(b) Newspaper Ads</div><div>(c) Road Shows</div><div><br></div><div>I vaguely recall there were some SMS about this as well.</div><div><br></div><div>I do not think CA could mobilize agents to visit every household in order to sensitize every Kenyan.</div><div><br></div><div>I see you have asked a question: "What is CAK doing to educate the average Kenyan.."</div><div><br></div><div>This was already done, FYI. I think it's just you lagging behind:)</div><div><br></div><div><br></div><div class="gmail_extra"><br><div class="gmail_quote">On 19 February 2015 at 10:00, Edith Adera via kictanet <span dir="ltr"><<a href="mailto:kictanet@lists.kictanet.or.ke" target="_blank">kictanet@lists.kictanet.or.ke</a>></span> wrote:<br><blockquote class="gmail_quote" style="margin:0 0 0 .8ex;border-left:1px #ccc solid;padding-left:1ex">





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<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1f497d">Thanks Rachel for sharing this.<u></u><u></u></span></p>
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<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1f497d">While this is great to share, the average Kenyan has NO clue what we’re talking about, why they need to move, what they need to get
 in terms of STB, where, prices etc. The list you’ve sent is very technical, how can you simplify it for the common person and even for those alittle more techy, how do I know which model is better etc. The specs don’t make sense to the common person.<u></u><u></u></span></p>
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<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1f497d">What is CAK doing to educate the average Kenyan (whom as we know is a “peculiar” consumer)?<u></u><u></u></span></p>
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<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1f497d">I’m very concerned that we are just watching the theatrics, but not many are moving in the direction of migration, in reality!<u></u><u></u></span></p>
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<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1f497d">We can talk off line<u></u><u></u></span></p>
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<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1f497d">Edith<u></u><u></u></span></p>
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<p class="MsoNormal"><b><span lang="EN-US" style="font-size:10.0pt;font-family:"Calibri","sans-serif";color:#0070c0">_______________<u></u><u></u></span></b></p>
<p class="MsoNormal"><b><span lang="EN-US" style="font-size:10.0pt;font-family:"Calibri","sans-serif";color:#0070c0">Edith Ofwona</span></b><span style="color:#1f497d"><u></u><u></u></span></p>
<p class="MsoNormal"><span lang="EN-US" style="font-size:10.0pt;font-family:"Calibri","sans-serif";color:#0070c0">Senior Program Specialist</span><span style="color:#1f497d"><u></u><u></u></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Calibri","sans-serif";color:#0070c0">Agriculture and Environment</span><span style="color:#1f497d"><u></u><u></u></span></p>
<p class="MsoNormal"><span lang="FR" style="font-size:10.0pt;font-family:"Calibri","sans-serif";color:#0070c0">International Development Research Centre|Centre de recherches pour le d�veloppement international</span><span lang="FR-CA" style="color:#1f497d"><u></u><u></u></span></p>
<p class="MsoNormal"><span lang="FR" style="font-size:10.0pt;font-family:"Calibri","sans-serif";color:#0070c0">Regional Office for Sub-Saharan Africa | Bureau R�gional de l’Afrique Subsaharienne</span><span lang="FR-CA" style="color:#1f497d"><u></u><u></u></span></p>
<p class="MsoNormal"><b><span lang="EN-US" style="font-size:10.0pt;font-family:"Calibri","sans-serif";color:#0070c0">Physical Address: 3rd Floor, Eaton Place, United Nations Crescent, Gigiri
</span></b><span style="color:#1f497d"><u></u><u></u></span></p>
<p class="MsoNormal"><span lang="EN-US" style="font-size:10.0pt;font-family:"Calibri","sans-serif";color:#0070c0">+254-20-2713161/0 | Fax:</span><span lang="EN-US" style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1f497d">
</span><span lang="EN-US" style="font-size:10.0pt;font-family:"Calibri","sans-serif";color:#0070c0">+254-20-2711063|Ext: 3406</span><span style="color:#1f497d"><u></u><u></u></span></p>
<p class="MsoNormal"><u><span lang="EN-US" style="font-size:10.0pt;font-family:"Calibri","sans-serif";color:#0070c0"><a href="mailto:eofwona@idrc.ca" target="_blank">eofwona@idrc.ca</a></span></u><span lang="EN-US" style="font-size:10.0pt;font-family:"Calibri","sans-serif";color:#0070c0">
<a href="mailto:%7Ceofwona@crdi.ca" target="_blank"><span style="text-decoration:none">|</span>eofwona@crdi.ca</a> |<a href="http://www.idrc.ca" target="_blank">www.idrc.ca</a> |<a href="http://www.crdi.ca" target="_blank">www.crdi.ca</a></span><span style="color:#1f497d"><u></u><u></u></span></p>
<p class="MsoNormal"><span style="color:#1f497d"><u></u> <u></u></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#0070c0"><a href="https://twitter.com/IDRC_CRDI" target="_blank"><span lang="FR-CA" style="font-size:10.0pt;font-family:"Arial","sans-serif";color:#0070c0;background:#f5f8fa">@IDRC_CRDI</span></a></span><span lang="FR-CA" style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#0070c0">  
</span><a href="https://twitter.com/idrc_crdi" target="_blank"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#0070c0;text-decoration:none"><img border="0" width="16" height="13" src="cid:image007.png@01D04C2A.E8B2E540"></span></a><span lang="FR-CA" style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#0070c0">  </span><a href="https://www.facebook.com/IDRC.CRDI" target="_blank"><span style="font-size:10.0pt;font-family:"Calibri","sans-serif";color:#0070c0;text-decoration:none"><img border="0" width="13" height="13" src="cid:image008.png@01D04C2A.E8B2E540"></span></a><span lang="FR-CA" style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#0070c0">   </span><a href="https://www.youtube.com/user/IDRCCRDI" target="_blank"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#0070c0;text-decoration:none"><img border="0" width="19" height="13" src="cid:image009.png@01D04C2A.E8B2E540"></span></a><span lang="FR-CA" style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#0070c0">   </span><span lang="FR-CA" style="font-size:10.0pt;font-family:"Calibri","sans-serif";color:#0070c0">   <u></u><u></u></span></p>
<p class="MsoNormal"><span lang="FR-CA" style="font-size:10.0pt;font-family:"Calibri","sans-serif";color:#0070c0">Subscribe | Abonnement
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 du CRDI</span></a></span><u><span lang="FR-CA" style="font-size:10.0pt;font-family:"Calibri","sans-serif";color:#0070c0"><u></u><u></u></span></u></p>
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<p class="MsoNormal"><span lang="FR-CA" style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1f497d"><u></u> <u></u></span></p>
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<p class="MsoNormal"><b><span lang="EN-US" style="font-size:11.0pt;font-family:"Calibri","sans-serif"">From:</span></b><span lang="EN-US" style="font-size:11.0pt;font-family:"Calibri","sans-serif""> kictanet [mailto:<a href="mailto:kictanet-bounces%2Beadera" target="_blank">kictanet-bounces+eadera</a>=<a href="mailto:idrc.ca@lists.kictanet.or.ke" target="_blank">idrc.ca@lists.kictanet.or.ke</a>]
<b>On Behalf Of </b>Alwala, Rachel via kictanet<br>
<b>Sent:</b> February-18-15 6:17 PM<br>
<b>To:</b> Edith Adera<br>
<b>Subject:</b> Re: [kictanet] Which set top box are you using?<u></u><u></u></span></p>
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<p class="MsoNormal"><u></u> <u></u></p>
<p class="MsoNormal"><span lang="EN-GB" style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1f497d">Dear Listers,<u></u><u></u></span></p>
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<p class="MsoNormal"><span lang="EN-GB" style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1f497d">Sorry I have been off the list for a while for technical reasons but good to see this debate on digital migration.<u></u><u></u></span></p>
<p class="MsoNormal"><span lang="EN-GB" style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1f497d"><u></u> <u></u></span></p>
<p class="MsoNormal"><span lang="EN-GB" style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1f497d">I thought I would share some facts about digital migration together with a list of boxes type-approved by the Authority with respective contacts. 
<u></u><u></u></span></p>
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<p class="MsoNormal"><span lang="EN-GB" style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1f497d">Regards,
<u></u><u></u></span></p>
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<p class="MsoNormal"><span lang="EN-GB" style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1f497d">Rachel Alwala<u></u><u></u></span></p>
<p class="MsoNormal"><span lang="EN-GB" style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1f497d">CA<u></u><u></u></span></p>
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<p class="MsoNormal"><b><span lang="EN-US" style="font-size:10.0pt;font-family:"Tahoma","sans-serif"">From:</span></b><span lang="EN-US" style="font-size:10.0pt;font-family:"Tahoma","sans-serif""> kictanet [<a href="mailto:kictanet-bounces+alwala=ca.go.ke@lists.kictanet.or.ke" target="_blank">mailto:kictanet-bounces+alwala=ca.go.ke@lists.kictanet.or.ke</a>]
<b>On Behalf Of </b>Grace Mutung'u (Bomu) via kictanet<br>
<b>Sent:</b> 18 February 2015 17:34<br>
<b>To:</b> Alwala, Rachel<br>
<b>Subject:</b> [kictanet] Which set top box are you using?<u></u><u></u></span></p>
<p class="MsoNormal"><span lang="EN-GB"><u></u> <u></u></span></p>
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<p class="MsoNormal" style="margin-bottom:12.0pt"><span lang="EN-GB">Listers, <u></u>
<u></u></span></p>
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<p class="MsoNormal" style="margin-bottom:12.0pt"><span lang="EN-GB">I would be interested to know, for those who have bought set top boxes, which one are you using, where did you get it from, at how much and what is your experience?<u></u><u></u></span></p>
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<p class="MsoNormal"><span lang="EN-GB">Regards, <u></u><u></u></span></p>
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<p class="MsoNormal"><span lang="EN-GB"><u></u> <u></u></span></p>
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<p class="MsoNormal"><span lang="EN-GB">-- <u></u><u></u></span></p>
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<p class="MsoNormal"><span lang="EN-GB">Grace L.N. Mutung'u <br>
Nairobi Kenya<br>
Skype: gracebomu<br>
Twitter: @Bomu<u></u><u></u></span></p>
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