[kictanet] The Network wars move to advertising - Safaricom scores a win against orange

[Ali Hussein]

Listers

A classic case of self- regulation where government was nowhere to be seen and the protagonists respect the outcome of industry peers and experts.

Advertising standards body rules that Orange commercial against Safaricom be withdrawn 
The controversial Do You Know advert which ASC has ruled be withdrawn and reworded.




The Advertising Standards Committee (ASC) has ruled that a controversial advert run by Orange from earlier this year be withdrawn from the mediums on which it has been running.

In its ruling, the ASC states that the commercial which has been running on all platforms – print; online and broadcast - is misleading as it failed to mention that the other network – in this case Safaricom – had a price point of Kshs 2 during off-peak hours...

Read on:-

http://www.cio.co.ke/news/main-stories/advertising-standards-body-rules-that-orange-commercial-against-safaricom-be-withdrawn

Ali Hussein

+254 770 906375 / 0713 601113

Twitter: @AliHKassim
Skype: abu-jomo
LinkedIn: http://ke.linkedin.com/in/alihkassim
Blog: www.alyhussein.com

"I fear the day technology will surpass human interaction. The world will have a generation of idiots".  ~ Albert Einstein

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