<html><head><meta http-equiv="content-type" content="text/html; charset=utf-8"></head><body dir="auto"><div style="-webkit-text-size-adjust: auto;">Listers</div><div style="-webkit-text-size-adjust: auto;"><br></div><div style="-webkit-text-size-adjust: auto;">A classic case of self- regulation where government was nowhere to be seen and the protagonists respect the outcome of industry peers and experts.</div><div style="-webkit-text-size-adjust: auto;"><br></div><div><h1 class="title_section box_shadow title_detail_page" style="margin: 0px 0px 15px; padding: 0px 0px 5px; text-shadow: rgb(255, 255, 255) 1px 1px 1px; background-image: url(http://cdn.audiencemedia.com/design/cio/images/shadow.png); background-position: 0% 100%;"><font size="3"><span style="-webkit-text-size-adjust: auto; background-color: rgba(255, 255, 255, 0);">Advertising standards body rules that Orange commercial against Safaricom be withdrawn<span style="font-weight: normal;"> </span></span></font></h1><figure style="margin: 0px 20px 10px 0px; float: left; width: 620px;"><figcaption class="font_geogria figcaption_article" style="font-style: italic; padding: 10px;"><span style="background-color: rgba(255, 255, 255, 0);">The controversial Do You Know advert which ASC has ruled be withdrawn and reworded.<br></span></figcaption></figure><div class="article_content" style="padding: 15px;"><p class="font_geogria font14" style="font-style: italic;"><br></p><p class="font_geogria font14" style="font-style: italic;"><br></p><p class="font_geogria font14" style="font-style: italic;"><span style="background-color: rgba(255, 255, 255, 0);">The Advertising Standards Committee (ASC) has ruled that a controversial advert run by Orange from earlier this year be withdrawn from the mediums on which it has been running.</span></p><p><span style="background-color: rgba(255, 255, 255, 0);">In its ruling, the<a href="http://advertisingstandards.or.ke/" title="ASC" target="_self" style="text-decoration: none;"> ASC</a> states that the commercial which has been running on all platforms – print; online and broadcast - is misleading as it failed to mention that the other network – in this case Safaricom – had a price point of Kshs 2 during off-peak hours...</span></p><p>Read on:-</p><p><a href="http://www.cio.co.ke/news/main-stories/advertising-standards-body-rules-that-orange-commercial-against-safaricom-be-withdrawn">http://www.cio.co.ke/news/main-stories/advertising-standards-body-rules-that-orange-commercial-against-safaricom-be-withdrawn</a></p></div><div style="-webkit-text-size-adjust: auto;"><span style="-webkit-tap-highlight-color: rgba(26, 26, 26, 0.294118); -webkit-composition-fill-color: rgba(175, 192, 227, 0.231373);"><b>Ali Hussein</b></span></div><div style="-webkit-text-size-adjust: auto;"><br></div><div style="-webkit-text-size-adjust: auto; font-family: Helvetica; font-size: medium; -webkit-tap-highlight-color: rgba(26, 26, 26, 0.294118); -webkit-composition-fill-color: rgba(175, 192, 227, 0.231373);">+254 770 906375 / 0713 601113</div><div style="-webkit-text-size-adjust: auto; font-family: Helvetica; font-size: medium; -webkit-tap-highlight-color: rgba(26, 26, 26, 0.294118); -webkit-composition-fill-color: rgba(175, 192, 227, 0.231373);"><br></div><div style="-webkit-text-size-adjust: auto;"><p style="margin: 0in 0in 0pt;"><span style="background-color: rgba(255, 255, 255, 0);">Twitter: @AliHKassim</span></p><span style="background-color: rgba(255, 255, 255, 0);"><font></font></span><p style="margin: 0in 0in 0pt;"><span style="background-color: rgba(255, 255, 255, 0);">Skype: abu-jomo</span></p><p style="margin: 0in 0in 0pt;"><span style="background-color: rgba(255, 255, 255, 0);">LinkedIn: <a href="http://ke.linkedin.com/in/alihkassim" target="_blank">http://ke.linkedin.com/in/alihkassim</a><a href="http://ke.linkedin.com/in/alihkassim" target="_blank"><span style="text-decoration: none;"></span></a></span></p><span style="background-color: rgba(255, 255, 255, 0);"><font></font></span><p style="margin: 0in 0in 0pt;"></p><font><span style="background-color: rgba(255, 255, 255, 0);">Blog: <a href="http://www.alyhussein.com/" target="_blank">www.alyhussein.com</a></span><br></font></div><div style="-webkit-text-size-adjust: auto;"><span style="-webkit-tap-highlight-color: rgba(26, 26, 26, 0.292969); -webkit-composition-fill-color: rgba(175, 192, 227, 0.230469); -webkit-composition-frame-color: rgba(77, 128, 180, 0.230469); "><br></span></div><div style="-webkit-text-size-adjust: auto;">"I fear the day technology will surpass human interaction. The world will have a generation of idiots". ~ Albert Einstein</div><div style="-webkit-text-size-adjust: auto;"><span style="-webkit-tap-highlight-color: rgba(26, 26, 26, 0.294118); -webkit-composition-fill-color: rgba(175, 192, 227, 0.231373);"><br></span></div><span style="-webkit-text-size-adjust: auto;">Sent from my iPad</span></div></body></html>