[kictanet] SPAM/OPT IN/OPT OUT MARKETING FROM THE TELCOS - DEATH BY SMS

Ali Hussein ali at hussein.me.ke
Thu May 2 14:38:11 EAT 2013


Listers

If you are like me you must by now be going out of your mind with useless
SMS messages from the different players in the Telco sector.

Is there some rule somewhere that CCK can dust off and ask them to stop
sending these SMSs to 'abused' subscribers like myself.

Or at the very least could you at least give us an option to Opt Out of
this deluge of useless (in my opinion) SMSs?

In my case I am specifically referring to Safaricom. I know that Safaricom
has sophisticated Mass Customisation tools and if they use their Analytic
Tools they would have known that for a Muslim (assuming in the majority of
cases they would make deductions by name usage) a message that reads:-

*'Watch Pastor Tim's Sunday Sermon...' *

is particularly useless for a Muslim. If I were a Conspiracy Theorist
(Luckily I am not. :-)) I may start making assumptions that Safaricom wants
to convert me to a Christian.

Dear Safaricom, please give me an option to opt out of your SMS deluge..

Death by SMS :-)


*Ali Hussein*

*CEO, 3mice interactive media ltd*

*Partner, Telemedia Africa Ltd
*



Tel: +254713601113

Twitter: @AliHKassim

Skype: abu-jomo

LinkedIn: http://ke.linkedin.com/in/alihkassim<http://ke.linkedin.com/in/alihkassim>

Blog: www.alyhussein.com


Any information of a personal nature expressed in this email are purely
mine and do not necessarily reflect the official positions of the
organizations that I work with.
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